Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters.

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Relevance B2B Marketing CMS Development Buying Cycle 60

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Step # 1 : Get Buy-in For Your Plan.

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Planning Marketing Plans Content Marketing Buyer Personas 100

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. Examine historical data to get the value of former “good” deals and the typical length of the buying cycles for each one. 5: Mine the Data.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Sales Engine

JULY 13, 2016

The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents. They expect you to be an expert in your field and about your solution, as well as to create relevant, informative content about it.

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Top of Funnel Conversion Marketing Automation Services Sales Qualified Leads 120

Sales Engine

JULY 13, 2016

The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents. They expect you to be an expert in your field and about your solution, as well as to create relevant, informative content about it.

Top of Funnel 120

Top of Funnel Conversion Marketing Automation Services Sales Qualified Leads 120

Madison Logic

FEBRUARY 7, 2024

Resolution #1: Leverage AI the Right Way Generative AI (genAI) has completely changed the game by offering B2B marketers opportunities to enhance their strategies and streamline time-intensive tasks such as campaign design, audience or competitor research, and content ideation.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

PureB2B

MAY 30, 2022

There are proven methods that you and your team can use to reach out to, and engage with decision-makers that fit your buyer persona. Inbound Sales Prospecting with Blogging, Whitepapers, & Webinars. These are content asset-based methods that help attract qualified leads to your business and into your pipeline in a value exchange.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Content marketing. Customer journeys.

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Conference CMS Development Digital Asset Management Marketing Automation Services 124

Madison Logic

JULY 20, 2023

In this article, we’ll explore the best practices for shifting focus from individual buyers to the entire buying committee and how to leverage data to identify these decision-makers, personalize content to address their pain points, and optimize an account-based strategy for better engagement and faster conversions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Content marketing. Customer journeys.

Conference 112

Conference CMS Development Digital Asset Management Marketing Automation Services 112

Madison Logic

AUGUST 31, 2023

Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels. Your content becomes a guide for your buyers, and you deliver the same messaging and value propositions across each channel. Which Channels to Include in Your ABM Strategy?

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Multi-Channel Account Based Marketing Advertising Channels ABM 52

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

NuSpark Consulting

NOVEMBER 6, 2015

But they have no plan, no content. Similarly, a marketing automation system with no process or content does not create leads and convert sales. First, you have to understand your buyers and develop buyer personas. How can you possibly know what’s going on in the front end of the buying cycle when you’re not involved?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

PureB2B

FEBRUARY 15, 2017

While there’s no cut and dried answer to determine a precise timeline, you can come up with the best answer by determining your average customer’s buying cycle. For example, if the buying cycle typically averages four months from lead to sale, then that’s the amount of time you should allot to your lead nurturing campaign.

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Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

Valasys

JANUARY 17, 2020

In terms of marketing, staying close to B2B customers means that marketers have to get the targeting of their buyer personas right. Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Scoop.it

MARCH 26, 2019

This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors. Don’t just curate sales enablement content. Social media content.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Leveraging Targeted Content Strategy.

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Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

Adobe Experience Cloud Blog

APRIL 22, 2013

Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. In this blog, discover the who, what, when, how and why of lead nurturing through webinars and videos so you can take your buyers on a more engaging (and fun) journey. Follow Kathryn on Twitter at @KKilner.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Industrial Marketing Today

DECEMBER 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. Easy, right?

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SIC Peer-to-peer Buying Cycle Copywriting 60

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Entertaining?

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Influitive

MAY 12, 2016

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. While defining personas and attempting to customize content is a good start, it can only get you so far.

Account Based Marketing 100

Account Based Marketing Work Management Marketing & Strategy Marketing Strategy 100

PureB2B

FEBRUARY 15, 2017

While there’s no cut and dried answer to determine a precise timeline, you can come up with the best answer by determining your average customer’s buying cycle. For example, if the buying cycle typically averages four months from lead to sale, then that’s the amount of time you should allot to your lead nurturing campaign.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Understand buyer motivation to help you share content that helps them convert. Relevance is critical lead nurturing.

Conversion Rate 120

Conversion Rate Lead Ranking Lead Scoring Ideal Customer Profiles 120

Lake One

APRIL 23, 2020

By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content. Marketing automation is most effective when it’s driven by a persona-centric, buyer-focused, process founded strategy. But First, Strategy.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Valasys

JUNE 10, 2019

The top-funnel ABM metrics must highlight whether the target accounts are engaging with on & off-site content. Unique Visits from Specific Target Accounts: Tracking unique visits from specific target accounts after a webinar, presentation or email campaign may imply some of the highly interested accounts. Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

MAY 22, 2020

Expediting sales cycles by delivering the prospects with personalized and highly-tailored pieces of content, to optimize their experiences by providing them with seamless experiences across omnichannel is the ultimate secret to transcend your lead generation endeavors, in a way, that helps you outlast your competitors.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 98

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

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Optimization Web 2.0 Planning Buying Cycle 60

Valasys

JANUARY 23, 2020

Once, you figure out our ideal persona, you can head for the right targeting approaches to attract, engage with & convert your prospects. Marketers put so much time to discover where their ideal personas reside on the web. Opt for an Agile Content Strategy. Content Marketing always has been steering wheel of B2B Marketing.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Hubspot

MARCH 14, 2012

One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. To effectively execute a lead nurturing program, you can't exactly have a deficiency in content. But here's a little secret: you don't need to create all this content from scratch. Identify Your Personas.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 28

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. Workflows can be used to manage some of the following: Subscription Types: If contacts fill out forms such as a newsletter sign up, a webinar, product updates, etc… you can manage their subscriptions on the back end with workflows.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Ambal's Amusings

SEPTEMBER 9, 2010

What this means is that an average web surfer will devote about three seconds to web information before they are either engaged by its content/presentation and will read more of it, or if not they will surf to an entirely different site. “Relevance and Call to Action” Stephanie Tilton's Bio. Blog Savvy B2B Marketing.

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Paper Lead Generation Enterprise Management Generation 100

ANNUITAS

APRIL 10, 2014

A similar question posed to respondents by Content Marketing Institute showed 13 was the average. Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc. The need for piles of content.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

NuSpark Consulting

DECEMBER 5, 2011

B- Buyer Personas. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. Don’t take conversion strategy lightly. D- Demand Generation. What’s your plan? .

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Paid Content Lead Generation Lead Ranking Lead Scoring 100

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Hubspot

AUGUST 30, 2012

Asking these types of questions will help you paint a clearer picture of your target customer -- what marketers like to call their " buyer persona " -- which will help you make smarter marketing decisions that always cater to the needs of your target customer. 11 Ways to Use Personas to Be a Better Marketer. This can get interesting!

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Buyer Personas Advertising Agencies Landing Pages Thought Leadership 28

Content4Demand

DECEMBER 11, 2020

Few items in the B2B marketer’s tool kits are as helpful as accurate buyer personas and messaging maps. It may be worth your while to conduct new persona research to understand what they need from you now. Go-To Sources for Persona Data. Accurate personas are critical to successful buyer-centric marketing.

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Research Paid Search Agency Buyer Personas SME 98