How video engages prospects throughout the buying cycle. Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience.  To develop rapport with your sales leads, use online video to deliver information directly to their inboxes that is relevant to who they are and where they are in the buying process.  To grow your online community, you need to market your videos as aggressively as any other new content. Take YouTube, for example. MORE >>

The answer is simple: Leverage the customer buying cycle. What’s the buying cycle, you ask? Stages of the Customer Buying Cycle. Purchase : The action of ordering and buying from your ecommerce site. Create Targeted Content for Each Stage. To get started, you need to effectively answer questions that are relevant to each stage. “compare flat screen tvs” – The desire to compare products indicates this customer is further along in the cycle, such as the Consideration or Preference stage. MORE >>

Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). Create sufficient content (how can we possibly keep up with demand for content?). And so, there are new roles coming down the pike based on each of the critical tasks mentioned before: Seed : Content strategist. The Customer Buying Cycle Framework. According to SiriusDecisions, buyers go through three stages and six steps during their buying process. You have to be prepared to engage them throughout the cycle. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” Industrial giants have deep pockets to create marketing content on a daily basis. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? All Rights Reserved. MORE >>

  Buying today has become more sophisticated and has a multitude of variables that did not exist even a decade ago.    It is fair to say that many organizations are adopting specific buying strategies whereby decisions are often made well ahead of any sales involvement and the decisions are more about who to purchase from versus what to purchase.    Without investing in informing buyer insight, executives will be in the dark on how to craft buyer experiences that makes them part of an organization’s buying strategies. Image via Wikipedia. MORE >>