NuSpark Consulting

DECEMBER 31, 2011

Laser-focus your solutions to the target audiences most likely to buy from you. Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence. How long are their buying cycles? Have a content and promotional plan for your webinar, virtual trade show, and online events.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Lead nurturing content must be dynamically sent to prospects wherever they are in the buying process, from educational messages to validation messages. D- Demand Generation.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

Content Standard

OCTOBER 10, 2017

Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales. To gate or not to gate: That is the question. Sorry, couldn’t resist!) Remove roadblocks for consumers.

Top of Funnel 68

Top of Funnel Webinar Metrics Lead Ranking Sales Qualified Leads 68

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Host a handful of live internal trainings or webinars to introduce the product and answer important FAQs. The fear is real.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Getting started is the key.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Inbox Insight

APRIL 6, 2023

Look for case studies, webinars, and other resources that can help you understand how successful ABM and revenue teams identify and engage target accounts, personalize messaging and content, and measure the success of their efforts. This stage is critical to understanding the account’s challenges, goals, and buying cycle.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Planning 52

Adobe Experience Cloud Blog

JULY 12, 2010

With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. It’s causing success. . Site stats.

Email Marketing 48

Email Marketing Practices Lead Ranking Lead Scoring 48

Vidyard

OCTOBER 16, 2013

A video library lets you carefully present content you’ve mapped to the buying cycle and control the content journey that your leads navigate through. More detailed demos, client testimonials, case studies and videos showcasing your values are all part of the strategy at this point.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle. How long should a white paper be to convey information and yet hold readers interest from start to end? ” Stephanie Tilton's Bio.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. Case Studies. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. Content marketing is more important to B2B businesses. Like this post?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

NOVEMBER 7, 2012

Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. Case studies that highlight the success of your current customers are an extremely powerful product marketing tool.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

AUGUST 8, 2019

Understand Your Buying Cycle. Setting up long cookie times that result in multiple remarketed ad viewings over time doesn’t make financial sense if your company’s buying cycle is short. Think of buying cycles in terms of traffic temperatures. A retailer like J Crew has short buying cycles.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Launch Marketing

APRIL 7, 2021

Mapping out the different stages of the buying cycle and identifying key criteria that define each stage will help you understand your audience. For these segments, you will need to deliver content and messaging that relates to their buying cycle stage, industry or role. 2) Define Your Goals. Content Marketing.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Buying Cycle Leads 62

KoMarketing Associates

MAY 8, 2018

Case Studies: Many B2B customers want to know how other businesses were successful at something. An exclusive case study can show leads how another business navigated the murky waters of increasing sales or meeting a specific metric.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. I wasn’t talking to you.) (If It's true.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Research reports — Presenting findings from your research or that have been conducted by third parties.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Hubspot

MARCH 14, 2012

Then, once they're ready, they convert on a more middle-of-the-funnel offer like a product demonstration, a consultation, or a free trial, thus getting removed from the top-of-the-funnel nurturing campaign and swapped into the middle-of-the funnel campaign to get nurtured by content/offers more appropriate to that stage in the buying cycle.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 28

Hubspot

MAY 28, 2012

In fact, you need to be constantly expanding the top of your funnel because, as our presentation " Death by Marketing Automation " showed, your email list expires at approximately 25% a year. As a best practice, use marketing automation to nurture leads and send them information only when it is most relevant to their buying cycle.

Work Management 28

Work Management Marketing Management Lead Management Lead Ranking 28

KoMarketing Associates

APRIL 19, 2016

In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Qualities of this visitor: At this stage of the buying cycle, prospects are likely looking for content that meets their personal or organizational needs.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Most will also offer sponsored content options too that can help close any gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Hubspot

APRIL 2, 2012

Do you provide a variety of educational content, like reports, videos, webinars, and research? When your messaging is clear enough to help orient a new homepage visitor in those 10 seconds, you have the opportunity to present your other homepage content that helps them convert into a lead. Does your site deliver a personal experience?

Lead Gen 28

Lead Gen Lead Ranking Leads Lead 28

Adobe Experience Cloud Blog

AUGUST 15, 2017

Today, online learning-management systems provide course builders that simplify e-learning program set up and enable you to present information that’s visually appealing. All of these tools empower reps to spend more of their time engaging with prospects and moving them through the buying cycle, more professionally and more quickly.

Work Management 134

Work Management Marketing Management Marketing Automation Services Buying Cycle 134

BenchmarkONE

NOVEMBER 23, 2018

Content is one of the most important parts of the buying cycle. According to HubSpot , webinars and webcasts are the single most effective content tactic for B2B marketers, beating out blogs, case studies, and research reports. The most basic version of an event of this type is a webinar.

Social Media 76

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 76

Webbiquity

FEBRUARY 21, 2012

Case studies. Presentations. Webinars / webcasts. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On American Idol. Late in the season. Product data sheets / brochures.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Circle Studio

SEPTEMBER 6, 2018

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. They’re interested in reading case studies and testimonials, and are much more interested in sitting through a presentation.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Marketing Proposals 60

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Unbound B2B

JANUARY 11, 2023

For instance, the enterprise sales process can begin with rough demos and PowerPoint presentations. To sell mid-sized businesses, try account mapping to find the right stakeholders and dive deep into case studies of your existing customers to help sell to other similar target buyers. It depends on your product.

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

Ambal's Amusings

AUGUST 27, 2009

That could include a complimentary whitepaper, a webinar, a speech, or a blog post – actually anything that gives your prospects valuable industry info such as how-to tips, insight on industry trends, or useful data. Host your own webinar or team up with a company that shares your interest in a particular subject.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. In the webinar, Coveney detailed an 11-step plan for creating a lead-nurturing blueprint.

Lead Nurturing 45

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 45

LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. In the webinar, Coveney detailed an 11-step plan for creating a lead-nurturing blueprint.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. In the webinar, Coveney detailed an 11-step plan for creating a lead-nurturing blueprint.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40