KoMarketing Associates
DECEMBER 8, 2021
Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales. Unlike consumers, B2B buyers won’t make a purchase on a whim standing in the checkout line.
6sense
JANUARY 3, 2022
Personalized buyer journeys aren’t just for B2C shopping experiences anymore. These days, more than half of B2B buyers expect personalized engagement from sellers, up from 49% just two years ago. But despite all the signs, 42% of B2B marketers aren’t fully personalizing their marketing efforts. This means….
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KoMarketing Associates
OCTOBER 21, 2020
In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .
The Point
AUGUST 27, 2019
In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.
PathFactory
MARCH 6, 2023
The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. I sat down with marketing leader Michael Schultz who is no stranger to the changing tides of technology to discuss the importance of B2B content in the modern buyer journey.
Launch Marketing
APRIL 19, 2023
The modern B2B customer expects a personalized experience that keeps them engaged throughout the entire buyer’s journey. The B2B market continues to grow and fill with competitors, so it’s essential that your marketing is supportive of the buyer’s journey. Case studies are another personalization tactic.
The Forward Observer
FEBRUARY 2, 2024
The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. They apply to many aspects of life, as the sales rep learns how to strengthen his soft skills. And, interesting fact – he was once a lifeguard!
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