Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

ANNUITAS

NOVEMBER 1, 2016

It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. Personas should guide action.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. Personas should guide action.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? How to Develop a Content Marketing Strategy. ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Marketing Interactions

JUNE 23, 2017

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. One of the key foundational elements to a content marketing strategy is a buyer persona.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing & Strategy 74

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. Number of personas : 2–4.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

NuSpark Consulting

JUNE 2, 2016

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Many companies create personas, and not one itsy-bitsy thing changes. It’s rehearsed.

Buyer Personas 100

Buyer Personas Conversion Buying Cycle B2B 100

ANNUITAS

DECEMBER 3, 2013

What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision). Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report'

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

The Mx Group

AUGUST 16, 2017

Design and Content. Content Marketing. Interactive Content. Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. We are in the early stages of persona use and development. Strategy, Design & Content.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Heinz Marketing

SEPTEMBER 29, 2021

In the current B2B marketing field, your prospect’s engagement levels are directly tied to how well your content is tailored to specific target groups. Ideally, you need to have different content offerings for different targets. Buyer Persona Identification . But what is a buyer persona ?

Top of Funnel 112

Top of Funnel Effectiveness Personalization Buyer Personas 112

Tony Zambito

APRIL 17, 2011

These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.  Circumstances under which a document was created, including its function, purpose, use, time, the creator, and the recipient.   Related articles.

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Zoominfo

MARCH 24, 2021

Prospects and customers get mismatched content. If your marketing database isn’t accurate or up-to-date, you might be sending prospects content that doesn’t align where they are in the buyer’s journey. Buyer personas don’t hold up. How Can You Use Data to Build Better Personas? July 13, 2020 | 6 minute read.

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Data Hygiene Buyer Personas Churn Rate B2B 251

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 233

Content Marketing Brand Identity Branding Work Management 233

Launch Marketing

MAY 8, 2019

Like most B2B organizations, you probably have developed a content marketing strategy (if not, time to play catch up). Without a strategic blueprint that clearly spells out how you plan to use and develop marketing content, which building blocks you already have in place and where your gaps are, you might be sabotaging your future success.

Allocation 48

Allocation Marketing & Strategy Marketing Strategy B2B Marketing 48

Integrated B2B

SEPTEMBER 20, 2013

But always up for a challenge, my colleagues and I planned a high-intensity session with the outcome of clearly defined buyer personas representing the most important revenue streams. Why buyer personas? But perhaps the real key to succeeding with this program was documenting accurately and quickly during the discussions.

Buyer Personas 40

Buyer Personas Ideal Customer Profiles Analysis Storytelling 40

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. We frequently refer back to this document as we get the online marketing program launched. Gather Buyer Personas and Data. Decision Criteria. Barriers to Success.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. The problem with personas. Most brand personas fall short because they don’t help you develop empathy for the audience.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Litmus

JANUARY 7, 2022

“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. 69% of top-performing B2B content teams have a documented strategy.

Planning 71

Planning Template Marketing Plans SWOT 71

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. You might not be doing your content marketing correctly! We are not pressuring, but your online presence will either flounder or flourish your business based on your content marketing strategies. Content Syndication.

Lead Ranking 126

Lead Ranking Lead Scoring Generation Long Tail Marketing 126

Zoominfo

JULY 13, 2020

They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like? What is a buyer persona, and who does it help? Identify buyer personas!

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

DivvyHQ

JUNE 5, 2023

POP QUIZ: If you produced a piece of content today, how does it align (or map) to your company's strategic goals? Mature content teams that work from a documented content marketing strategy can probably answer this easily. But if you're not sure, perhaps you need to walk through a content-mapping exercise.

Content 101

Content Marketing Strategy Marketing & Strategy Content Marketing 101

Zoominfo

JANUARY 11, 2021

A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? What is a Customer Profile?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Tony Zambito

MARCH 22, 2010

.   Drawing up game plans, especially in the B2B space, is made more difficult by the evolving new channels of buyer engagements. Buyer Persona Development Process = Game Plan.   The investigative process of identifying target buyer personas can illuminate how an organization can best play in the market.

Buyer Personas 100

Buyer Personas Planning Segmentation Case Studies 100

Marketing Interactions

OCTOBER 24, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. Let’s look at 4 content marketing challenges and how you can defeat them. Many of them aren’t content writers—nor do they want to be.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

ClearVoice

MARCH 9, 2020

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Does your content creation align with the path your potential customers take when engaging with your brand?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Pam Didner

MAY 14, 2020

Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic. Or you can download these templates to help you update your marketing plan: two-pager, buyer persona, and messaging templates and the written examples here. ??

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets. Your Treatment Plan.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Tomorrow People

DECEMBER 2, 2020

Content marketing provided a strong ongoing pipeline for attracting prospects and nurturing leads. Buyer personas. Product-focused content Create the content assets that will best communicate and promote the product, including marketing copy, web content, case studies, landing pages, emails and sales collateral.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Zoominfo

MARCH 5, 2018

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Ranking Lead Scoring Product 201

SnapApp

FEBRUARY 29, 2016

This post is intended for the individual (or team) spearheading the buyer persona process. The sad truth is that when personas are created in a vacuum and not shared, they have a limited shelf life. How were the buyer personas created? For more inspiration, read 29 ways to use personas across your company.

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Buyer Personas Organization Validation Organic Leads 54