Sana Commerce

AUGUST 24, 2023

Meeting your buyers’ needs and helping them overcome their challenges will improve your customer satisfaction. So, understanding and meeting your buyers’ needs is crucial to your organization’s success. The real answer is simple: your customers. The result? An excess of inventory that might require a return.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

Tony Zambito

DECEMBER 14, 2020

What this does say is B2B marketers and sellers will first need to gain buyers insights into two areas. What buyers need to build collective confidence internally and how do they convey confidence to multiple stakeholders. What we have learned in our buyer insights research that buyers respond to getting help.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Tony Zambito

NOVEMBER 18, 2020

While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations. It is, after all, the dream of many B2B leaders to forge such connections with buyers. Increase Value With Buyer Insights. Innovations.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Seismic

NOVEMBER 16, 2023

This year, organizations have had to navigate a tricky sales environment. Buyer needs have changed, budgets are tight, and sales cycles are longer and more complicated than ever. In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible.

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

Martech

OCTOBER 27, 2023

CDPs are especially useful when organizations cannot implement their own cloud-native customer data store and can more easily implement a commercial off-the-shelf solution, or “packaged” CDP, that helps them realize the benefits of cloud technologies by managing and decisioning on its customer data. Architectures are composable. Get MarTech!

Buyer Need 119

Buyer Need Work Management Marketing Management Budget Programs 119

Marketing Insider Group

AUGUST 1, 2023

For instance, if you’re a healthcare organization, and your marketing persona reads articles on an industry-relevant blog, consider revamping your healthcare website’s blog to emulate other industry resources.

Marketing AI 227

Marketing AI Planning Marketing & Strategy Top of Funnel 227

Zoominfo

FEBRUARY 1, 2021

Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). Of course, your buyer needs to know the price. Use the buyer’s journey to guide your marketing.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. And, what’s changing?

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Ideal Customer Profiles 234

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 234

Top Rank Marketing

SEPTEMBER 4, 2023

B2B marketers who are capable of threading this needle and providing innovative, sustainable marketing solutions that elevate their organization despite budget cuts will find themselves winning prestige and authority within their enterprise like never before. But as Einstein once said, “within every crisis, lies great opportunity.”

Enterprise Management 98

Enterprise Management Work Management Marketing Management B2B Marketing 98

Zoominfo

DECEMBER 28, 2020

When B2B buyers need to solve a problem, they start researching online. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How to spot buying signals. All of these signals show optimal conditions for a sale.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Biznology

MARCH 23, 2018

An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. Kudos to them.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

6sense

DECEMBER 6, 2021

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine stages of their sales process with what are really stages of the buyer journey. Buyer Journeys and Funnels Are Misaligned.

Top of Funnel 62

Top of Funnel Webinar Metrics Buyer's Journey Digital Marketing Funnels 62

Vision Edge Marketing

NOVEMBER 8, 2018

Our research and that of others find that CMOs and Marketing organizations that achieve alignment are better able to crack the code on accountability. To see a real-life example of an organization refining its alignment to improve accountability, read our case study on his company: Aligning Marketing to Business Results.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

Webbiquity

DECEMBER 4, 2018

Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. A sales organization improves its effectiveness when it speaks the language of prospects. Enablement can be seen as the medium for marketing to serve the sales organization. Guest post by Mary Ade.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Marketing Insider Group

DECEMBER 29, 2020

When organizations design their digital future for efficiency, rather than human connection, a debt accrues, and this debt can manifest in biased results, lack of inclusivity, and feelings of social isolation.”. You can build powerful connections and profound loyalty by: Viewing your organization as a “human entity”. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Avitage

AUGUST 10, 2017

As B2B selling organizations attempt to transition from a product to solution or value sale, they must deal with the new realities of selling in a digital era characterized by self-educating teams of buyers. Two of the most under-served B2B functions when it comes to content are direct and channel sales organizations.

Content 120

Content B2B Sales Acquisitions Vendors 120

Martech

NOVEMBER 8, 2023

Dig deeper: Making sense of composable CDPs: What martech buyers need to know For chief martec Scott Brinker, in his presentation, composability will grow in importance as a feature of martech stacks as apps are aggregated around foundational platforms. The most recent edition of the notorious landscape supergraphic listed 11,038.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Budget Programs 102

Mereo

MARCH 21, 2024

Second, the buying organizations were mostly retailers or brand companies selling directly to consumers. NAVIGATE YOUR SALES FORCE AWAY FROM ADDING TO BUYER FRICTION If your sales force is stuck on selling to buyers, they are adding friction to a buyer journey that is already challenging enough.

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

Webbiquity

JANUARY 25, 2021

eCommerce businesses and companies that sell complex products that buyers need to physically examine before purchasing will greatly benefit from augmented reality. Their simplicity is what makes them flexible for arranging and organizing complex content structures into a functional design. Trend #6: Geometric Grids.

Design 298

Design Trends Marketing Websites Gartner 298

Madison Logic

AUGUST 10, 2023

By industry, we’ve seen high engagement for collaboration-related content from Finance and Manufacturing organizations, but we’ve also noticed that those in Healthcare amped up their research behavior. According to Forbes, the global clinical and collaboration market forecasts a 17.3% compound annual growth rate by 2027.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Zoominfo

SEPTEMBER 30, 2020

But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. Is it centered around what you do, or is it focused on how what you do can actually address customer needs? This is where personas come in.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

ClearVoice

NOVEMBER 25, 2022

With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketing Insider Group

FEBRUARY 24, 2021

But publications, association, and organizations that write about your industry are types of indirect competition as well. 10X content is content that’s 10 times better than what’s currently ranking well organically. Need help fighting through the masses? You can have direct and indirect competition in content marketing.

Lead Ranking 287

Lead Ranking Lead Scoring CMS Development Content Marketing 287

Marketing Insider Group

OCTOBER 27, 2020

From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. This is where you dig deep to understand your buyer intimately and the landscape. will continue to bring value in organic rankings as long as it’s live. Do Your Research. Then comes the research.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

JULY 16, 2020

But most business leaders and sales and marketing teams did not look at their profiles to see how they can better connect with their buyers and show them that they understand their current situation. They are not providing the education buyers need to overcome today’s challenges so they can buy again.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

Launch Marketing

AUGUST 21, 2020

Since then, COVID-19 has compelled restructuring in many B2B organizations and marketing teams’ approaches and strategies for the foreseeable future. Why is it important that B2B organizations continue to offer new products and services? That means new products and innovations that support those needs.

Product 133

Product Service B2B Conference 133

Hubspot

DECEMBER 1, 2020

The flywheel diagram works for customer-centric growth every time because it's focused on buyer needs and pain points, and can prevent lost ROI from bland marketing or sales strategies. Develop a content strategy for organic blog traffic. Recognition triggers more website traffic and the cycle repeats.

Top of Funnel 100

Top of Funnel Thought Leadership Tips Lead Scoring 100

LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. Lately, however, the inbound sales pipeline has shrunk for a great many sales and marketing organizations. It’s becoming a topic of great importance.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Martech

MAY 19, 2022

Gartner, respected market research and advisory firm, defines GTM this way: A GTM strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. To gain perspective on GTM strategy development, here are a few different definitions.

Marketing Analytics Tools 121

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing Management 121

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Want to improve the customer experience with content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

BOP Design

SEPTEMBER 22, 2022

If you don’t have existing, current buyer personas , it’s time to create them. Because understanding your target buyers’ needs, challenges, and issues is crucial to creating a connection with them. Your sales team is a fantastic source of who your ideal leads are and what you need to know about them.

Lead Generation 82

Lead Generation Lead Scoring Lead Ranking B2B Marketing 82

Seismic

JUNE 30, 2021

But, even as organizations prioritize customer experience, customer success (CS) teams are often not fully integrated with the broader go-to-market (GTM) engine. A Deloitte study on customer success found that only 45% of organizations considered CS a critical function to achieve business outcomes. The key is trust.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 52

ANNUITAS

MARCH 18, 2019

Check out the recording to gain insight into guiding and managing change in your organization, as well as guidance for creating a revenue-driven marketing organization. Adapting to (and recognizing) buyer needs as they change, and shifting to serve them more effectively.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

Martech

JANUARY 2, 2024

But is open source the right route for your marketing organization to take? Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely. That means it can be modified and customized by users who need additional features and functionality.

Work Management 74

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 74

Zoominfo

FEBRUARY 5, 2021

With instant access to buyer information and industry news and events, reps can shape these fledgling touchpoints to fit buyers’ needs — such as acknowledging specific industry changes or asking about their existing tech stack. Consideration Stage. Clean up your CRM. However, your CRM is only as good as its data.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Heinz Marketing

JULY 25, 2020

Today buyers need to trust your product before they get to you, unlike in the past. In most organizations with a strong sense of moral motivation, the leaders are always great storytellers, and that’s no coincidence. Thanks for the tips, Andrea Bartman. From Brand Trust to Brand Advocacy.

Storytelling 96

Storytelling B2B Webinar Metrics B2B Sales 96