Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. For example, its YouTube channel doesn’t just post any videos.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

MARCH 16, 2023

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. They break down would-be complex topics in ways average marketers can understand.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Don’t be afraid to pitch ideas that haven’t been done before just because you’re afraid you won’t secure buy-in.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Brands can easily showcase their products through images and videos, and the shorter sales process means customers are more likely to buy the product on the spot.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 When consumers find that a brand shares their values, 58% will buy from that brand. Peloton isn’t just making a promise to you as a customer and hoping you buy with blind faith.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. Get leadership buy-in You can’t build a presence on any platform overnight.

Social Media 110

Social Media Media Business Viral Marketing 110

Navigate the Channel

JANUARY 8, 2024

I-Want-to-Buy Moments: The most lucrative of all micro-moments, this is when consumers are ready to make a purchase. RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Content Standard

MAY 28, 2015

In its first week online, the video garnered 5,666,470 views on YouTube, according to AdAge. Achieving virality is the goal of any video marketing content, so while Duracell deserves praise for its success, it has hardly broken new ground—at least where viral video is concerned. Learn the ins and outs of video production.

Viral Marketing 40

Viral Marketing Creativity Video Marketing Work Management 40

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Influencer marketplaces are ideal for brands looking to buy influencers or packaged services.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. If I was in the market for an MRI machine, I would definitely buy it from them! I’m a card-carrying millennial. And you know what my generation wants?

Storytelling 211

Storytelling Trends Ethics Content 211

Onalytica B2B

NOVEMBER 12, 2018

Business outcomes for B2C are also around driving brand awareness and consideration, as well as shaping brand perception as a great, ethical brand to work for and buy from. This is partly due to action in clicks and buys being much easier to measure. Social Media Channels. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way. Create YouTube content. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. More eyes and engagement=more sales. Get started with RafflePress today!

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. However, a better measure of each platform is how people use them in relation to their online buying habits. Research says 67% of consumers are more likely to buy from emails that include a coupon or discount. Social media isn’t too far behind email in usage.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

illumin

MARCH 6, 2019

With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Advertisers need to be clear about why they are buying advertising on YouTube/Google. ” Take the YouTube Kids app that launched in 2015 for example. Move Ad Dollars.

Brand Identity 64

Brand Identity Branding Youtube Enterprise Management 64

Convince & Convert

MARCH 17, 2015

It started with YouTube’s efforts to grow the following of YouTube stars (including national advertising via traditional outlets like spot TV). With pre-roll advertising becoming nearly ubiquitous on YouTube, the more popular YouTube influencers become, the more money YouTube/Google makes. It’s brilliant, really.

Advertising Agencies 162

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 162

Optinmonster

DECEMBER 21, 2023

Its goal is to get the potential customers excited about buying your product. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketing Insider Group

NOVEMBER 18, 2019

When you listen to your customers, respect their point of view, and meet their needs, they’re more likely to buy. Try a couple of Johnsonville brats with Jeff, an 18-year Johnsonville employee whose video has gone viral, first on TV and now on YouTube. That kind of treatment starts with respect. Stilted dialogue?

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Outgrow

NOVEMBER 30, 2022

Goals include increasing sign-ups, encouraging people to buy your products, or getting people buzzing about your brand. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . What are these videos trying to accomplish? Schedule & Promote the Videos. Sephora (User Generated).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

ClearVoice

JULY 18, 2023

Ads are very sales-focused, with a direct goal of trying to convince consumers to buy. Additionally, many will choose your company instead of a competitor when ready to buy. And ad buys can be expensive, forcing companies to carefully choose where and when to advertise. ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Contently

MAY 2, 2018

As an author, you have anywhere from 6–12 months from the time you finalize your manuscript to when people can buy it. For each audience, I have a primary business objective: Leaders: Buy books to help/develop their organization. Achievers: Buy a book for one’s own development. Business Objective. Key Metrics.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Don’t have the budget to work with YouTube influencers?

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

According to RetailDive , 87% of buyers start searching for products to buy online. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. It goes beyond to ensure a buying customer becomes the brand’s ambassador. . Eighty-seven. Digital marketing offers a multichannel approach to boost conversions.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Navigate the Channel

JUNE 19, 2023

I have stuff to sell, want to buy it for 20 percent off?” Initiate a Challenge or Contest You may have participated in a social media challenge yourself or know someone who’s always on top of whatever is fresh in the viral-challenge world, so you know the power of a challenge. See what we did here?) We can help.)

Social Media 65

Social Media Media Curation Content 65

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! Across platforms, consumers want to buy from brands whose internal actions align with their external messaging. But by the numbers , TikTok may surprise you.

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". Image Source.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. If you create viral video content that people like to watch, more of them will share them on social media. That will give you a better idea of what works on YouTube. One is shares.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Sprout Social

JULY 22, 2021

Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. Observe trends and often share, participate in and consume viral content.

Social Media 140

Social Media Generation Media Lead Ranking 140

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. No obvious buying intent shown. Some buying intent observed. Buyer Stage.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Hubspot

MARCH 4, 2011

So, you’re going to make a “viral video.” You’re going to post it on YouTube and Facebook. The truth is you are more likely to wake up with your head sewn to the carpet than to see your next marketing campaign (video or otherwise) “go viral.” 3 Simple Examples of Going Viral.

Viral Marketing 28

Viral Marketing Mobile Advertising Webinar Metrics Youtube 28

Hubspot

JULY 5, 2012

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. First of all, what a frustrating question; virality can never, ever be guaranteed.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40