The Point

MARCH 3, 2010

white papers) tends to perform better than does promotional content (e.g. So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? It’s the working assumption of B2B marketers that prospects don’t want to be sold to. In a word: no.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

NuSpark Consulting

OCTOBER 24, 2011

Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Sales Engine

OCTOBER 16, 2015

But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. In case it is, make sure you have a value-added conversion mechanism (like a download form for a meaty white paper) so you learn more about who they are and what they’re interested in. #3. B2B Marketing Blog RSS.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Chris Koch

MARCH 26, 2010

Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. Very few writers are able to get their best thoughts out on paper without some help. And target that content to all of the stages of the buying process so that anyone encountering your content will find something that speaks to them personally.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Sadly, too many of these are static updates.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

NuSpark Consulting

SEPTEMBER 9, 2012

You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. . • Placements: These are specific websites where you want to target your ads. The GDN ad planner assists in researching these placements. Interests and remarketing. Additionally, think about lead nurturing.

Display 100

Display Advertisements Advertising Lead Ranking 100

Buzz Marketing for Technology

JUNE 15, 2009

- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

Social Media 100

Social Media ROI Media Lead Gen 100

NuSpark Consulting

NOVEMBER 16, 2011

Among the contents: Developing a search strategy via the buying funnel. Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 28, 2010

Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

NuSpark Consulting

AUGUST 23, 2012

When you have an RSS feed, it allows prospects to stay up to speed on your thought leadership. Prospects typically buy from companies they trust. Download our white paper….). Prospects and influencers may comment on your blog posts and link to them from their own blogs. And that’s a selling point.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

When you have an RSS feed, it allows prospects to stay up to speed on your thought leadership. Prospects typically buy from companies they trust. Download our white paper….). Prospects and influencers may comment on your blog posts and link to them from their own blogs. And that’s a selling point.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation. link] < possibly.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Industrial Marketing Today

APRIL 22, 2010

You can buy the book from Amazon and visit his site at www.distributiontrap.com. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Chris Koch

JANUARY 22, 2010

So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. What do you think?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. One thing you can do is set up an RSS feed for Google News to alert you to interesting stories about developments in the industry.

Content 100

Content RSS Opinions Business Blogging 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. To improve engagement, build interaction into your site.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Anything Goes Marketing

NOVEMBER 16, 2008

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. "For radiologists, these electronic papers provide richer information (e.g. Need to cite this story in your essay, paper, or report? Paper Or Mouse-click? RSS Newsfeeds.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Social Media 162

Social Media Media Viral Marketing Skype 162

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 29, 2009

Leave a Comment Previous post: How To Gain Media-Exposure To Build Your Business Next post: Content Creation Made Easy FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Use a social publishing site like scribd.com to gain a larger audience for your white papers. Get Engineers Can Sell white paper now.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 7, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 24, 2010

| Industrial Marketing Today -- Topsy.com Previous post: Creating Relevant B2B Marketing Content: Walk the Talk Next post: How Relevant Marketing Content Helps B2B Branding FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This white paper aims to change that perception of them.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60