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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways. Product-focused features — The heart of any good online shopping experience is the merchandise.

eCommerce 141
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Where is B2B marketing headed in 2020? 7 predictions

Biznology

As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. Voice search takes hold in B2B buying, for real. Provide them with logo merchandises to use and wear.

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U.S. Retailers Face Extra $223 Billion in Costs of Goods This Holiday Shopping Season, Salesforce Predicts

Salesforce Marketing Cloud

The expected price hikes come as the global consumer economy is undergoing a digital transformation. A key factor impacting buying behavior online and in person is inflation, which has accelerated rapidly in recent months. consumer-price increase across all spending categories. The Producer Price Index grew 7.3%

Cost 98
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40+ eCommerce Stats You Need to Know for a Successful Online Store

Optinmonster

billion people worldwide are expected to buy goods and services online, up from 1.66 As you can see, these eCommerce stats show a steady increase in the popularity of online shopping—so much so that estimates say that consumers will make 95% of purchases online by 2040. Age makes a difference in buying behavior as well.

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Passikoff: Investing Along Loyalty Lines

The Customer

I just googled “really difficult mathematical equation” and that came up. At that time we identified three, innovation taxonomies: Predictable Innovators (Netflix or Google), Mercantile Innovators (Shopify or Square), and Lifestyle Innovators (Peloton or Oatly). It’s share price at one point was up 295%! 1( ?? )? ?? ?1

Loyalty 52
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My 8 Best Local SEO Tips for the 2020 Holidays

Moz

While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. Reasonably-priced survey software is worth every penny in 2020. 1) Survey customers now and provide what they want.

SEO 73