Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment. You Know What Marketing Strategies to Use. You Use the Right Tools.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

FEBRUARY 24, 2017

Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. Moreover, many small firms use the same marketing channels as their competitors.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Webbiquity

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Being legally bound for the way Google Analytics, for example, uses consumer data is nothing if not stressful.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” They Buy Much Faster. They’re not much different. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2 More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic. Brand Recall.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

APRIL 27, 2011

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. So much so that a J.D.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MAY 4, 2021

More will turn to Google. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. The Discussion.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

JANUARY 22, 2019

Google+ was a social network designed by a corporation. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. Mark Galloway: As consumers, we have all been “Amazoned” and transformed in the way we buy. Passionate about their ideas. Risk takers.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. Post on Google Buzz.

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

JUNE 23, 2015

89% of customers begin their buying process with a search engine. How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. Digital Marketing Philippines ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

AUGUST 17, 2021

And the best part is you can generate more sales directly from your pins on Pinterest! Don’t buy through “review sites” and give your money to Gartner. Hey, did you know to put your products up for sale directly to Pinterest? appeared first on B2B Marketing Blog | Webbiquity. Support small businesses.

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

OCTOBER 13, 2020

2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. Here are six of the most important findings about buying trends and plans for B2B marketers. But the pandemic has transformed that growth to a surge, with ecommerce sales soaring 129% year over year in the U.S.

Buy 266

Buy Research Work Management Trends 266

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Still, the folks at Campaign Monitor built their own email marketing tool targeted specifically at designers. Image credit: Nick Youngson. Be consistent.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

MARCH 19, 2019

send a request to purchasing to buy an item, and then assign someone to set or install the item for an employee. We also partnered with other larger consulting companies that had an established presence in the market. Now, this was back when Google AdWords was pretty new. One Saturday night, I posted my first ever Google ad.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Paid Search Agency 177

Webbiquity

JUNE 29, 2021

By automating routine marketing processes, you can generate higher ROI without spending more on PPC campaigns or hiring more people. To help drive more sales with B2B marketing automation, check out these seven tips and consider how they might work for you. B2B sales don’t happen overnight.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Webbiquity

JUNE 4, 2019

Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. It’s used by over 8,000+ freelancers, small businesses, and sales teams around the world. Was it opened, printed out, and read by six people who carefully decided not to buy? The Product. The Company. The Launch.

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

Webbiquity

MARCH 9, 2010

It’s now the second most-visited site on the web , behind only Google. Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. With a mammoth audience and the acceptance, even embrace, of brands there, why is Facebook success so elusive for b2b marketers?

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

OCTOBER 23, 2019

If you’re working as a marketing consultant and you’re expert at growing Magento webshops, then having a list of companies using Magento can be very useful (and profitable). If they use an expensive CRM tool, you know that they invest a lot in their sales department and you can try to sell them sales training (if that’s what you do).

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Webbiquity

JULY 21, 2010

It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays. So how can you make your email marketing messages matter to office workers counting the minutes before happy hour on sidewalk patios? Post on Google Buzz.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Google Review Count: 2,210,000. Pricing: free.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” This is extremely important.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. The search engines have always favored fresh content, particularly Google with its latest Caffeine release. Here are six key differences between business blogs and websites.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Also, keep in mind that search is no longer just Google. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). My favorite is new rule #7, Embrace your sales role: Much of what makes a good consultant makes a good sales person. Tweet This!

Work Management 100

Work Management Marketing Management Consulting Digg 100