KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

NuSpark Consulting

JUNE 24, 2011

Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Here’s some statistics: Forrester Research Report. DemandGen Report. You know what lead nurturing is… Here’s my definition.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

JUNE 24, 2011

Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Here’s some statistics: Forrester Research Report. DemandGen Report. You know what lead nurturing is… Here’s my definition.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. The key to success is consistently delivering value throughout the buying journey until your prospects are ready to purchase.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Top Rank Marketing

SEPTEMBER 4, 2023

The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5% Complacency has never been an option in B2B marketing.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Email Personalization Statistics Campaigns that use email personalization perform better overall. This goes beyond just using a contact’s first name in the subject line.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

SugarCRM

DECEMBER 1, 2015

Every entrepreneur who enters the shark tank faces an uphill battle to sell these seasoned professionals on the idea of their business, and in the process they often face some pretty tough questions from the sharks. Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. Marketing Insights.

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

SugarCRM

DECEMBER 1, 2015

Every entrepreneur who enters the shark tank faces an uphill battle to sell these seasoned professionals on the idea of their business, and in the process they often face some pretty tough questions from the sharks. Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. Marketing Insights.

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

Golden Spiral

MARCH 10, 2022

Your strongest voice in the sales process is not your CEO, your SDR, or even a referral. In the process of creating your solution, installing it, onboarding teams, and service companies who’ve purchased, you’ve learned a ton about the core problem you solve. Your case studies are not reports of past success. A Statistic to Cite.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Content4Demand

SEPTEMBER 24, 2021

Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

6sense

DECEMBER 1, 2021

Clueing Into Buying Teams. Where this data pairing is even more powerful is in the context of B2B purchases driven by buying teams , i.e. when lots of similar footprints head in a common direction. 70% of today’s buying process occurs undercover without engaging sales . Financial reporting agencies. The Match Game.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

ANNUITAS

AUGUST 5, 2014

Let’s take a look at today’s sophisticated buyer according to the Demand Gen Report 2014 B2B Buyer Survey: 41% of B2B buyers state they are waiting longer to initiate contact with vendors than in years past. 34% of B2B buyers have seen an increase in the number of team members involved in the purchase process.

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . hours to 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

KoMarketing Associates

JANUARY 23, 2014

Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics. B2B Buyer Behavior: Timing is Everything. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Influitive

JANUARY 15, 2016

With Halloween just around the corner, we decided to center our campaign around the message “ Buying Is Scary ”, using imaging from classic horror movies to address four of our most common sales objections. They were then scored out of 5, based on impact and feasibility. And the winner was… Re-Engaging Lost and Closed Opportunities.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.”

Social Media 134

Social Media ROI Social Marketing Media 134

Content4Demand

APRIL 9, 2021

If your lead visited on their own, they probably won’t buy something immediately,” Cunningham explained in the webinar. However, if two or three other people visited, and you have intent data that shows they came from the same company, that likely means they’re all part of an active buying group, which presents a great opportunity.”.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. Source : Forrester Research. B2B Customer Perspective and Buying Process. B2B Customer Perspective and Buying Process. Tags: Modern B2B Marketing b2b marketing B2B social media b2b statistics. Interactive spending will climb 9.2%, to $51.5

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . Many of them come to the platform to learn , which is a key step in the B2B buying cycle. .

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Hinge Marketing

JUNE 12, 2019

According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. The foundation of sales enablement is to provide sales people with what they need to successfully engage the buyer throughout the buying process.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Seismic

APRIL 30, 2019

In order to stay on top, telecom providers need to prioritize the following: Insight and value-oriented sales engagement Agile and collaborative sales and marketing alignment Engagement across the entire buying committee. Detail how you went about the selection process (industry-defining reports, referrals, etc.),

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

ANNUITAS

MARCH 10, 2015

For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

Strategic-IC

NOVEMBER 10, 2020

But today, improvements in technology and strategy have allowed that process to evolve. Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. Forrester Research. So there's inherent buy-in. What is Account Based Marketing? Scott Vaughan, CMO, Integrate. Salesforce.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) ”) and five guidelines (among them, “Review Your Data to Develop Great Content”). Content marketing: What is more important than strategy? by GO Marketing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. It's not enough to simply set goals and processes. Source: Capterra. Look online.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Markempa

AUGUST 12, 2021

The goal of lead nurturing is to help potential customers on their buying journey. According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. I define lead nurturing as consistent and meaningful communication with viable potential customers regardless of their timing to buy. Crazy, right?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. It looks at the average revenue of every click on each individual keyword in any given campaign.

PPC 40

PPC Advertisements Advertising SEM 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Source: Forrester).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

SnapApp

AUGUST 24, 2016

Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. Acquity Group also reported that 83% of buyers look for information on supplier websites. People’s buying habits have transformed because of this.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

ActiveDEMAND

APRIL 11, 2017

Here are the numbers to back it up: a study by TELUS International showed that, among many other things, 77 percent of users agree live chat positively influenced their attitude about the retailer they were considering buying from, and 63 percent of respondents reported they were more likely to return to a website after experiencing live chat.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 160

Social Media Media Stats Statistics 160

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

This is actually where reporting becomes exciting and the data becomes actionable. The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. How does mobile usage influence the purchase process?

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. What’s Wrong with Your Lead Generation and Nurturing Processes? 73% are involved in buying decisions. 73% are involved in buying decisions. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363