Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). Search bot don’t buy your product, people do. Photo credit: Wikipedia.

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

AUGUST 11, 2016

Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. Prospects are using LinkedIn throughout the complete buying process to make their buying decision, which means you should be thinking beyond the top of the funnel. LinkedIn marketing is simply becoming a numbers game.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

SEPTEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 50% of identified sales leads are not ready to buy (source: Gleanster ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

JUNE 10, 2016

Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. This is why at least 70% of content is not used by sales and why enterprise buyers reported to Forrester that 61% of sales professionals add no value to the process.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

SEPTEMBER 14, 2015

Researchers at a Silicon Valley area university were polled in regards to Gens X and Y, revealing that after buying whatever their heart desired, participants responded that spending their money on an experience or on a person you experience it with would add to their quality of life for a more sustained period of time.

Branding 80

Branding Brand Identity Top of Funnel Loyalty 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. ” Here are 37 reasons why. 100% more time is spent on pages with videos on them.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. It’s important to give the right signals to the search engines but they don’t buy your product, people do.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

OCTOBER 9, 2013

“Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013).

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

JUNE 19, 2014

Consumers on mobile are asking for information, forming their opinions of brands, and sharing their experience about them while buying everything with their thumbs. Sources: Google, Think Insights. The post Mobility and why it matters appeared first on Biznology.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

AUGUST 29, 2019

Anyway, his point is that B2B sales and marketing people have always understood that it’s an account that buys, not an individual. Speaking of ABM, Kerry Cunningham , senior research director at Forrester, introduced a new tune being sung at Sirius Decisions: an AMB waterfall. He also introduced a new term, “buying group blindness.”

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

Biznology

JULY 28, 2016

Business buying is done through relationships,” said one. Business buyers buy from people they know and trust. Business buying is based on people as much as it is on specifications and product requirements. 20% on average, according to Forrester. They intuitively understood the power of face to face in B2B marketing.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Biznology

NOVEMBER 6, 2013

A combination of traditional and digital media marketing would influence his buying decisions. According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. He’s frugal and hard-working.

Generation 80

Generation Planning Forrester SMS 80

Biznology

NOVEMBER 6, 2018

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The full Forrester Report is available for download here.) Content hubs are supposed to foster engagement between buying teams and sales teams.

Tactics 137

Tactics Video Marketing B2B Forrester 137

Biznology

AUGUST 24, 2015

It is also known that the “online buying” part of the journey represents a very small percentage of the total time spent on “the shopping.” According to Forrester Research, “customer experience doesn’t drive behavior, customer loyalty does.”

Top of Funnel 80

Top of Funnel Branding Brand Identity Digital Marketing Funnels 80