ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. In addition, the tool also tracks website visits, various events of the customer and based on that it provides real-time analysis.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Heinz Marketing

OCTOBER 4, 2021

So would encourage folks that want to learn how to be better at managing hybrid, go to market strategies, hybrid environments, marketing sales, check out the connected event from Sendoso’s coming up, on October 13th, literally just in a couple weeks. They don’t need to buy it from you right now. You can sign up for free.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Madison Logic

MARCH 14, 2023

Additionally, creating and maintaining a persistent and personalized customer experience through your account-based campaigns helps you be where customers need you in the buying journey and win their trust and loyalty. Here are six things you can achieve once you’ve integrated LinkedIn with the ML Platform.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Valasys

JULY 1, 2021

Marketing automation tools give marketers a comprehensive view of all their events and campaigns in a color-coded centralized team calendar that allows them to easily compare them to their goals. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g., Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

ANNUITAS

MAY 5, 2020

No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. They just use them!

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I speak at a few events throughout the year and I need to up my game in this area.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ClickZ

OCTOBER 22, 2020

They focused on the buying journey, using HubSpot’s CRM tie-in with Marketing Hub to create targeted content on Facebook, using an integrated tool, Facebook Lead Ads in HubSpot. SBD needed technology to help them engage with end users across the entire buying cycle. Industry case study. 2: Adobe Marketing Cloud (a.k.a.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Q: What do events like LeadLove offer today’s modern marketers?

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

Marketing Insider Group

JANUARY 24, 2013

Home of Chief Content Office Magazine and THE event Content Marketing World. Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Anywhere we’re needed – [link]. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. He’s active in the Toronto start-up community and a constant presence on the event circuit. I learned this the hard way at Eloqua. Number of unread emails right now?

Work Management 45

Work Management Eloqua Forecasting Marketing Automation Services 45

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Let’s talk about that relates to what we do talk a lot about here, along the acquisition side, which is the buying journey. I think often times, we think of the buying journey too often as ending when someone buys.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

Customer Experience Matrix

FEBRUARY 5, 2015

Of course, there’s still a huge opportunity – hundreds of thousands if not millions of potential clients have yet to buy their first system. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Okay, maybe it’s a bit of both.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

ClickZ

JANUARY 13, 2020

There are a ton of vendors in the market today and the problem consistently keeps getting worse, because for the buyer – they’re still operating and buying technology in silos. Becoming a connective glue in a crowded marketplace.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. We do, after all, want people to buy this thing. In any event, I’ve listed both sites in the table. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Sure thing. You and I have known each other, obviously, for a long time. A few decades. What inspired you to write about h olding the sales hustle? Absolutely.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Convince & Convert

AUGUST 18, 2015

We also meet potential sponsors at events where I am speaking like Content Marketing World , Social Fresh and beyond. Social Fresh , Eloqua/Oracle , ExactTarget/Salesforce , Cision , SproutSocial , MarketingCloud/Salesforce ). Their CEO, Randy Frisch , is a co-host of that show. So that kind of thing happens. Very handy!

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Ledger Bennett

NOVEMBER 13, 2019

Team issues; internal events; standardised branded documentation; freelance and agency management; client communication; implementation and management of martech; website issues etc. Of course in principle their primary goal is demand generation, and increasingly, demonstrating a tangible impact on revenue. But there’s a conflict.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Who is most likely to buy? What else can I sell to my current customers? Which of my customers are likely to churn?

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Vidyard

SEPTEMBER 1, 2015

So without further ado: Eloqua. Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Readers can stay up-to-date on what’s going on with vendors, acquisitions, events, and yes, marketing strategies too, and it doesn’t stop there.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Heinz Marketing

MARCH 1, 2021

We’re talking about signals and trigger events you can pull out of your consolidated information to have better contextual conversations with your prospects. We have complex buying journeys that not only take a long period of time, but also sit across multiple members of the buying committee.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

Televerde

OCTOBER 23, 2019

The women are hired, compensated and skilled in the basics of sales and marketing, and certified in technologies such as Marketo, Salesforce and Eloqua. The event put me in front of 90 women currently serving prison sentences in the state of Indiana. Their business model provides incarcerated women at two U.S.

Conversion 71

Conversion Eloqua Thought Leadership Work Management 71

SWZD

SEPTEMBER 11, 2019

To do this, they have analyzed the data on their existing customers to profile the companies and persona of decision makers who buy their products. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. One of her key initiatives was to expand out to net new business beyond the customer base.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

SmartBug Media

MARCH 18, 2019

Built for marketers, Vidyard has created awesome tools such as Vidyard Live, Vidyard Studio, Personalized Video, Interactive Events, A/B Split Testing, and so many more! Vidyard’s Interactive Events includes elements within video such as forms, dropdowns, and product listings. List segmentation by viewer interest and video content.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). It can involve everything from online and mobile, to offline print and events. So, I’ve become an evangelist of the approach, and started producing Content Marketing related events related to our Langley Center for New Media. That’s what’s got to change.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Those are easy to create because the Raab Guide (buy now! For example, let's say that events like breakfast seminars are critical to your marketing program. Here, then, is the final usability matrix. 9 Now what? 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Those who don’t, won’t.”

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Engagio

JULY 31, 2017

At this point, there are data providers who are providing insights into the “footprints” prospects leave behind throughout their digital buying journeys. When someone creates and/or shares content on social media on popular industry conferences or events in your space.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

LeanData

SEPTEMBER 15, 2015

said Organ, who previously founded Eloqua. The question we hear all the time from potential customers is: ‘Why should we buy from you rather than buy something else?’”. A record 160,000 customers, developers and vendors have gathered here for the four-day mega-event hosted by Salesforce – essentially taking over the city’s core.

Lead Scoring 53

Lead Scoring Lead Ranking InsideView Marketing Automation Services 53

Vidyard

SEPTEMBER 2, 2015

So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Readers can stay up-to-date on what’s going on with vendors, acquisitions, events, and yes, marketing strategies too, and it doesn’t stop there.

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Marketing Insider Group

JANUARY 13, 2011

So when the problem is how to generate effective content for any stage of the customer buying experience, of course the answer is going to be to go out and talk to your customers. You can see a recent article on her blog that also covers the famous Content Grid from Joe Chernov , Director of Content from Eloqua.

Webcast 100

Webcast Work Management Marketing Management Content 100

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). How can we improve open rates? What are the most important metrics we should track?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

LeanData

SEPTEMBER 15, 2015

said Organ, who previously founded Eloqua. The question we hear all the time from potential customers is: ‘Why should we buy from you rather than buy something else?’”. A record 160,000 customers, developers and vendors have gathered here for the four-day mega-event hosted by Salesforce – essentially taking over the city’s core.

Lead Scoring 40

Lead Scoring Lead Ranking InsideView Account Based Marketing 40

LeanData

SEPTEMBER 15, 2015

said Organ, who previously founded Eloqua. The question we hear all the time from potential customers is: ‘Why should we buy from you rather than buy something else?’”. A record 160,000 customers, developers and vendors have gathered here for the four-day mega-event hosted by Salesforce – essentially taking over the city’s core.

Lead Scoring 40

Lead Scoring Lead Ranking InsideView Account Based Marketing 40