Buy Demographics Forrester Statistics 
Only B2B
FEBRUARY 1, 2024
” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. What is the buying probability? That’s the power of intent data.” What are they interested in?
Biznology
SEPTEMBER 30, 2015
Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On four of the top five themes that buyers said were most important to them, the amount of content marketers were delivering was deemed “not statistically significant.”. These things have nothing to do with buying decisions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Walker Sands
AUGUST 8, 2022
to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.
Only B2B
FEBRUARY 16, 2022
Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved. You should analyze the statistics of your competitors’ target audiences.
Valasys
NOVEMBER 21, 2019
According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Thus, the year 2020 will see B2B marketers pivot from products to experiences.
Inbox Insight
DECEMBER 4, 2018
There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted , relevant content in front of the most appropriate audience demographics, effectively and seamlessly. ANA/Forrester ). Lack of value chain transparency.
B2B Digital Marketer
MARCH 23, 2021
Your focus is not only on the demographics but the psychographics, their problems, perceived challenges, and their obstacles. If you have a team and have the budget, resort to the traditional marketing cycle where you’re doing advertising and running retargeting ads, getting people into your funnel, and tracking all the ads and statistics.
Expert insights. Personalized for you.
71 
Let's personalize your content