Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Marketing Graham

JUNE 1, 2022

Much is being written and discussed about Account Based Marketing. ITSMA claimed to have coined the phrase Account Based Marketing (ABM) back in 2003, but people didn’t start searching (and therefore learning) about ABM until 2016. Sales and marketing would get together and build a list of key organisations to be targeted.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Martech Advisor

JANUARY 28, 2020

You need to get executive buy-in so that it becomes relatively easy to implement it across the organization. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture.

Privacy 99

Privacy Loyalty Work Management CPO 99

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. It’s the backbone of all of my programs.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. As we look to infuse AI in every part of our product and process, it’s important to understand how go-to-market teams are currently using AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. I have picked the top 5 channels proven to be most effective for B2B marketing—let’s look at some ways to optimize these for better results: 1.

Social Media 40

Social Media Optimization CPO Media 40

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. The hampering headwinds are subsiding, but strong buying tailwinds have yet to kick in.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

MARCH 24, 2022

Supporting a buying decision that is risky for the buyer or organization. While integrating sales and marketing is critical to high-quality lead generation, sales must own responsibility for developing their own pipeline of opportunities in addition to what they get from marketing.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. That brief history of my MarTech journey still lives on LinkedIn , but in essence, I declared that I wanted to make things easier for marketers. . Cut to now, and account-based marketing isn’t so new anymore.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Mereo

JANUARY 6, 2022

Salary increases may be appropriate, especially in relation to inflation and market competition. How does your customer want to buy in 2022? By now, your go-to-market leadership teams need to be assessing how your buyer’s journey has changed — as well as how your corresponding sales process needs to shift to serve it.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Lenny's Newsletter

AUGUST 15, 2023

’ You say, ‘Would you buy it?’ ’ They’re like, ‘Yeah, yeah, I may buy it.’ That basically means that, no, they’re not going to buy it. Art by Natalie Harney. Forty percent (nearly half!) ’ That’s not the feedback you’re after. They’re just being nice.

Validation 52

Validation Startups CPO B2B 52

Mereo

MAY 11, 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. The sellers in Mereo’s research also did not want models that created buyer confusion and objections to closing a deal — in essence not adding friction to the buying journey.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. Art by Natalie Harney. ” Hunter Walk has a great framework called LUV.

Startups 52

Startups Work Management CPO Enterprise Management 52

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them. A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

PathFactory

FEBRUARY 19, 2020

B2B marketers need to realize that every time a] buyer cannot find the content they are looking for — that bounce represents a significant opportunity cost — because you may never get another chance to convert that prospect into a customer.”. – In other words, it’s causing leads to bounce before they can enter your funnel. “[B2B Summing up.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. An audience that was happy to let marketers determine when and where they could access their content of choice, like scheduled shows on prime time TV. Basically, an audience that let us marketers call all the shots because they didn’t know it could be any different.

ROI 52

ROI Top of Funnel Forrester CPO 52

LEADership

NOVEMBER 12, 2013

That’s a question that keeps almost every B2B marketer up at night. At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. From B2B marketers. As marketers we have no choice but to invest in these essential lead nurturing steps.

Cost per Lead 40

Cost per Lead Cost Lead Scoring Lead Ranking 40

Buffer

NOVEMBER 30, 2020

2010: After getting paying customers, I shifted the focus to marketing. I knew it was time to focus on marketing and further customer development. It was time to keep the balance of development, marketing, and customer development with a product that had proved it was “good enough.” Million buying out investors.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Mereo

MAY 26, 2021

The transition from perpetual licenses to a subscription model is challenging, fraught with peril and affects a number of solution management and marketing aspects, including updating and enabling sellers with: Value Proposition Messaging. Next, with the overwhelming market “push to the cloud,” sellers need to understand deployment options.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94

Hubspot

NOVEMBER 7, 2018

And that’s why TV commercials, despite their evolution over the last 60 years, are still one of the most effective — albeit most fleeting — marketing strategies. Like any marketing method, there are benefits and drawbacks to TV ads. TV ads are expensive , more expensive than any other marketing medium. Pros and Cons of TV Ads.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100