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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. With Metadata, our CPL dropped to about $50. I was instantly hooked.

Cost per Lead

Cost per Lead CPO B2B Marketing Advertising Agencies

Is paid social advertising still worth it in 2023?

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. Facebook: $102.02

Paid Content

Paid Content Paid Social Agency Cost per Lead Advertising Agencies

How Metadata Fundamentally Changed My Approach to B2B Marketing

Is paid social advertising still worth it in 2023?

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