Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Metadata

DECEMBER 5, 2023

They were interested before, but they weren’t ready to buy or just needed to hear the message again. Following the audience type thread from above, we wanted to find out which audience groups were most effective during experimentation. The clear winner is Retargeting at 15X which makes sense.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Seismic

DECEMBER 20, 2021

In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. From digital self-serve sales cycles to larger buying teams, buyer behavior is changing. AI-guided selling is the future. Is your company ready?

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Martech Advisor

JANUARY 28, 2020

You need to get executive buy-in so that it becomes relatively easy to implement it across the organization. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture.

Privacy 99

Privacy Loyalty Work Management CPO 99

Engagio

MAY 23, 2023

What our customers had to say about it “As healthcare systems digitally transform the way they deliver care, there’s been a shift to more tech-minded buying committees. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Marketing Graham

JUNE 1, 2022

If you are starting from scratch and have no prospects, leads or opportunities then identify the organisations most likely to buy your product. So the next stage was to map the buying team. We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Seismic

OCTOBER 24, 2023

Generative AI will change how GTM teams search and discover content, create content, automate tasks, and advise sellers throughout the buying journey. Together, we’re shaping the enablement function that we know today,” he said.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Can’t get complete buy in from the C-Suite for your social strategy? Please leave me a comment. appeared first on LEADership.

Social Media 40

Social Media Optimization CPO Media 40

Mereo

DECEMBER 21, 2023

The encouraging news is that B2B buying has started to ramp-up, while private equity transactions and investments are also starting to accelerate. The hampering headwinds are subsiding, but strong buying tailwinds have yet to kick in. This pattern is similar to what we saw in the 2008 / 2009 recession.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

MARCH 24, 2022

Supporting a buying decision that is risky for the buyer or organization. Business development maintains and improves lead flow, while also allowing the sales team to engage in strategic selling earlier in the buying process, helping increase relationships and win rates.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. B2B marketing departments were trying to shift towards creating meaningful relationships with entire teams and buying groups but were ill-equipped to do the job, and sales was unmotivated to partner beyond the MQL handoff.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Lenny's Newsletter

AUGUST 15, 2023

’ You say, ‘Would you buy it?’ ’ They’re like, ‘Yeah, yeah, I may buy it.’ That basically means that, no, they’re not going to buy it. Art by Natalie Harney. Forty percent (nearly half!) ’ That’s not the feedback you’re after. They’re just being nice.

Validation 52

Validation Startups CPO B2B 52

Mereo

JANUARY 6, 2022

How does your customer want to buy in 2022? Turn to your client advisory board (CAB) to speak directly to your buyer personas and ask them what needs to change and what is most important to them in their buying journey. IDENTIFY AND ADJUST TO NEW BUYER JOURNEYS. A new buyer / seller dynamic has emerged post-COVID-19.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Mereo

NOVEMBER 15, 2023

Does your technology actually benefit the representative as they work with a Prospect through the buying journey and selling cycle or is it simply a reporting tool? Do you have a sales process and methodology tailored specifically to your organization, market and solution set?

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney. So that was about 2016.

Startups 52

Startups Work Management CPO Enterprise Management 52

Mereo

MAY 11, 2023

The sellers in Mereo’s research also did not want models that created buyer confusion and objections to closing a deal — in essence not adding friction to the buying journey. As part of aligning to this principle, selling organizations need to think in terms of pricing structure versus the price itself.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Mereo

APRIL 28, 2022

And how does this allow for buy-in across operational disciplines, geographies and departments that cascades down to teams? >> Who has a say in the foundations that govern the whole operation? How do they represent the different segments of your organization, and how do they contribute?

Lead Ranking 36

Lead Ranking Lead Scoring Marketing Management Forrester 36

PathFactory

FEBRUARY 19, 2020

Since platforms like Amazon are setting the standard for all buying experiences, it’s helpful to examine exactly how they create a best-in-class experience, so you can borrow their best tactics and apply them to B2B.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

PathFactory

JUNE 24, 2021

Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. Over 80% of purchases now involve complex buying groups, and 60% have more than four people. We need more data. A lot more. Start with a basic taxonomy.

ROI 52

ROI Top of Funnel Forrester CPO 52

LEADership

NOVEMBER 12, 2013

At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. The dominant theme was cost-reduction—so, these are buyers working collaboratively and investing in knowledge sharing among their peers on how to buy more for less. Here is one I have seen frequently: [link].

Cost per Lead 40

Cost per Lead Cost Lead Ranking Lead Scoring 40

Buffer

NOVEMBER 30, 2020

Million buying out investors. Million buying out our VC investors. This was the final area of the company I chose to fully let go of, and we recently brought on a great CPO to lead us and level up our product strategy, quality, and operations. Read my full experience with burnout here. 2018: Spending $3.3

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Mereo

MAY 26, 2021

The value your buyers will gain is emphasized with buying flexibility and accommodating buyer needs. A subscription-based model will have a profound impact on how you sell and how well you sell. This model offers to serve both your target buyers and your selling organization with greater value.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94

Hubspot

NOVEMBER 7, 2018

Do you want them to buy the product? In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Is your ad introducing a new product? What do you want your audience to do once they see your ad? Surely not simply think, “Huh. Neat product.”. No, you want them to take action. Visit the product landing page?

Paid Search Agency 67

Paid Search Agency Cost Per Thousand Ads Cable 67

Webbiquity

JUNE 6, 2011

’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Philip is a very passionate writer.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100