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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. I explain the 5 steps required to gaining executive buy-in. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? All rights reserved.

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How to Increase the Value of Your Domain Name?

seo.co

If you buy a domain name with a website and ranking, the site is easier to find on Google and other rankings. Create free accounts on YouTube, Facebook, Twitter, Linkedin, and Pinterest for your website. Then, you can find out which sites have done that and send them a copyright infringement notice. Use Social Media.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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B2B Tech Buyers Like Social Media

WriteSpark

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Writer on LinkedIn. Books by Janice King. How to Find a. Brochure Writer. Case Study Writer.

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6 Steps To Executing A Content Strategy

Marketing Insider Group

Map the content to your customer buying cycle. Define Your Content Marketing Plan – Identify how far your own resources can take you without having to “buy” content from other sources. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. Photo Source.