DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Identify buying teams by seeing which topics are surging in which locations. Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) million content registrations on the platform in 2023.

Marketing AI 70

Marketing AI Research B2B Content 70

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. B2B Audiences and the Buying Process. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We’re gonna suggest you use your unspent budget on content marketing. But we’re also going to explain why.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Binary Demand

MARCH 26, 2024

This realization underscores the immense value of understanding the intent of these individual decision-makers. Let’s define intent-based marketing initially with its workings. Intent data fuels personalized marketing. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Who is most likely to buy and when? Intent data can tell you all of this. Craft engaging content that converts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) The report is based on first party data.

Research 52

Research B2B Purchase Intent Paper 52

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. Initially, brands faced panic buying and rapidly scaling demand for items that left shelves bare and customers scrambling.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

SalesIntel

JANUARY 21, 2022

This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell? They go online, read content, hunt for answers, and learn to cope with their discomfort. Produce Relevant Content.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Inbox Insight

OCTOBER 27, 2023

The strength of a buyer’s intent can be gauged through the types of content consumed. Engagement data Engagement data refers to the interaction of prospective buyers with specific pieces of content. Firmographic and technographic intent can help define the criteria used to construct your ideal customer profile (ICP).

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

FEBRUARY 21, 2024

By analyzing factors like: Time of day Location Past interactions Even emotional sentiment B2B intent data paints a rich contextual picture. Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Refresh Your Existing Content.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Marketing Insider Group

MAY 20, 2020

This can be through offering value-driven content, through initiatives that benefit society, for standing up for a cause – or through all of the above. Not only are consumers more interested in advocating for and buying from these brands, but they are also able to charge a premium price. What Are Meaningful Brands? Entertains.

Brand Identity 291

Brand Identity Branding Purchase Intent Fulfillment 291

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Can you imagine seeing your content rank on Page 1 of SERPs? Start cranking out your content!

Lead Ranking 236

Lead Ranking Planning B2B Thought Leadership Lead Scoring 236

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. of them expect to make purchase decisions within the next 12 months—a YOY increase of 8.8%.

Demand 52

Demand B2B Webinar Metrics Intent 52

Zoominfo

DECEMBER 23, 2020

Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Invest in Third-Party Data.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 109

Top of Funnel SEO B2B Paid Search Agency 109

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. billion in 2023. Check it out.

Curation 118

Curation Relevance Advertisements Advertising 118

Zoominfo

SEPTEMBER 15, 2020

For instance, if a company hires a new Chief Information Security Officer, an intent tool recognizes that one of their next moves might be to search for an integrative cybersecurity solution. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

PureB2B

MAY 30, 2022

Or, at least, how active that intent is. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience. You can gauge the level of a buyer’s intent through the content they consume. Tailor your messaging based on content consumption.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) And, so does competition for buyer attention and mindshare.

Research 52

Research B2B Paper Content 52

Marketing Insider Group

JULY 10, 2015

The quicker you become an influencer, then the quicker you will connect with decision makers and buying teams to become a legend! Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building.

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. Sales teams that attempt to follow-up on inquiries often get frustrated that their time is being wasted on people who don’t actually have the budget or desire to buy something.

Lead Ranking 259

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 259

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions. You will also be able to hone your content and get more engagement and get your message across.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Build content for your audience using data, not intuition . Data like ML Insights can tell you: .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Only B2B

FEBRUARY 11, 2024

We’ll break down types of intent data that tackle your business goals: Must Read: 10 Key Game-Changing Benefits of Intent Data First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences But first, let’s understand what we mean by intent data. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Optinmonster

MARCH 30, 2024

When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort. Not only do we look to others for buying decisions, but we also depend on it for almost everything else we do.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Intent data simplifies lead discovery by pinpointing prospects showing buying signals. You can now use these deep insights to continue nurturing them with the right content.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124