Only B2B

FEBRUARY 28, 2024

Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

ANNUITAS

NOVEMBER 22, 2023

This adds to the existing full journey nurture capabilities of the Drift portfolio, but may require deeper configuration and integration with internal content libraries and key workflows, as well as other platforms in the go-to-market stack. And speeding the time to configuration of Conversation Tracks is a critical productivity leap.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Martech

MARCH 16, 2022

It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. This seems to be the exception versus the norm so I’m feeling obligated to give Marketo a pat on the back. In our recent 2022 study of Marketo users, 49.2% Source: 2022 Marketo User Study.

Lead Scoring 106

Lead Scoring Enterprise Management Work Management Peer-to-peer 106

Valasys

APRIL 15, 2024

Unlike traditional one-off emails, drip campaigns are designed to match a recipient’s interests at different stages in their buying journey. This targeted approach nurtures leads by providing relevant information and valuable content at the right intervals.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Adobe Experience Cloud Blog

MAY 15, 2017

Like many things, this logic holds true for content marketing. The reason content marketing has been around for so long is that it works. A brand message shared on an employee’s personal social network is reshared 24 times more than when the same content is posted by the brand. The Case for Employee Advocacy. Nielsen ).

Work Management 129

Work Management Thought Leadership Content Marketing Management 129

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . NeilPatel Neil Patel Co-Founder, NP Digital .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Adobe Experience Cloud Blog

MAY 12, 2020

At a basic, subsistence level the need to buy groceries has pushed people who have never shopped online into fully embracing it. Many won’t want to return to the old ways of buying. . But in return for nothing more than an email address we get a vast quantity of content, ideas and inspiration. . And things look good.

Work Management 159

Work Management Marketing Management Lead Ranking Paid Search Agency 159

Heinz Marketing

MARCH 27, 2023

When we were brainstorming topics of what to cover here, cause there’s so much we could do, it kind of came down to this idea of how to resource B2B marketing today. But I think too many companies still think, okay, I’m going to buy these tools and they’re just going to work themselves. But no, appreciate you joining.

Demand Generation Agencies 96

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 96

Adobe Experience Cloud Blog

AUGUST 17, 2016

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. A complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.

Marketo 48

Marketo Marketing Automation Services Enterprise Management CRM 48

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Such campaigns are familiar.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Biznology

JULY 26, 2017

It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. She said the client wanted pursue a grant and wanted to buy an extra module of our software to support the initiative. She was asking for particular content to support the grant application.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Leadspace

AUGUST 16, 2023

It’s especially useful in sales and marketing when it comes to prioritizing leads for content marketing or sales engagement campaigns. Knowing someone’s level of buying power is also critical, as it indicates whether or not that person is even capable of making the decision to buy your product.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Outreach 62

Martech

AUGUST 13, 2021

Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” More resources and training for marketing ops. More alignment between teams.

Allocation 145

Allocation Work Management Planning Marketing Automation Services 145

Adobe Experience Cloud Blog

JULY 21, 2015

Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. This one is surprising.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

BOP Design

JUNE 13, 2019

How do you know if a piece of content “works”? Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Customer Experience Matrix

OCTOBER 17, 2012

This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

The Point

DECEMBER 11, 2018

In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. ABM is typically best-suited for companies selling complex solutions to buying committees at large enterprises.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Leadspace

MARCH 22, 2023

Doing this successfully means creating increasingly accurate, dynamic, and unified profiles of people, accounts and buying centers so we can properly prioritize and target opportunities with data-driven insurance that we’re delivering the right message to the right people at the right time. That’s where Leadspace Revenue Radar comes in.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. Every department should be aligned with a marketing strategy, especially a broad strategy that will involve many campaigns, but getting buy-in from the C-suite is key.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

APRIL 13, 2017

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. In response to this, and to fill the need of an “always on” content operation, there’s been a push for content teams to function as publishers. Weaker content brings down the quality of your overall content efforts.

Practices 133

Practices Allocation Thought Leadership Content 133

Ambal's Amusings

APRIL 14, 2010

2010 will be an interesting year for B2B marketers, as a number of trends coalesce to fundamentally change the way we interact with buyers and engage them in a buying process. Recommended Resources. Click and download FREE eBook from Marketo and ClickDocuments. 2010 Content Marketing Trends and Predictions. Over to you.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Nurturing a relationship with those that are ready to move closer to the buying stage will help drive quality leads. And the buying phase often requires their sign-off. Once an individual is interacting and fits your target criteria, you can start delivering them engaging content. Step 2: Create Engaging Content.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

AUGUST 9, 2017

Remember the days of buying a car before the internet? We are responsible for walking each prospective customer through their own personalized and relevant content journey, making sure that they get all their questions answered on the road to making a purchase. Buyers aren’t what they once were. So where does that put today’s marketer?

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Leadspace

APRIL 19, 2023

In our last blog , we discussed using Fit (propensity) models to determine the companies within your TAM who need your product, and how to determine which of those companies are actually ready to buy with Intent scores. Is their persona typically responsible for making decisions to buy your type of product or service?

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Segmentation 62

Navigate the Channel

DECEMBER 1, 2023

Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. Collaborative filtering and content-based recommendation algorithms help make sense of large amounts of user and item data for personalized recommendations. Hello, Amazon and Spotify!)

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. From a social perspective, we put a lot of content out there. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Adobe Experience Cloud Blog

MARCH 8, 2017

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. ABM allows you to use your resources more strategically since you’re spending them on the accounts that matter the most.

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads SMB 131

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. These cheap or free online #contentmarketing resources can make you forget about those big conferences your travel budget doesn't allow you to attend. Content marketing. Content Marketing Institute.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

ANNUITAS

MAY 13, 2020

A critical role of effective demand marketing is engaging with customers earlier in the buying process – well before they’re ‘hand-raising.’ If there is net sales lift, then demand marketing is causal. Driving initial, forward buyer progression. So then the next question would be, how do you transform your demand marketing?

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

SalesIntel

DECEMBER 6, 2023

Lack of visibility into the sales pipeline and forecasting accuracy, making it difficult to plan and allocate resources effectively. For instance, sales tools can automate emails required at every buying stage, you can perform A/B testing using the best subject lines suggested by the tool.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Heinz Marketing

SEPTEMBER 28, 2021

What behaviors indicate someone may be in buying mode? Or a consultant without any buying power? Your demo request form may generate high quality leads, but your content syndication platform may not. Additional Resources. This guide from Marketo is well worth your form submission, in my opinion.

Lead Scoring 107

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 107

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

And that’s where content comes in. Content is a way (in my opinion, the best way) to offer value to your larger audiences and your targeted audiences, and value is what will break through the noise. When do different types of content work best? Creating original content takes resources—time and money.

Account Based Marketing 48

Account Based Marketing ABM Marketing & Strategy Marketo 48

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Webbiquity

JANUARY 20, 2010

What does 2010 hold for content marketing? ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. Content marketing is, in many ways, the new advertising. Share this on del.icio.us. Share this on Mixx.

Trends 100

Trends Content Marketing Digg Marketo 100