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Lights, camera, action on POSSIBLE 2024

illumin

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. In fact, he outright told us not to buy it: “Download it on the torrent sites, I don’t care” if I were to paraphrase. Marketer to marketer, here are some of the highlights of this year’s expo.

CMO 59
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Top Social Media and Marketing Books of 2010

Webbiquity

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Post on Google Buzz. Share this on LinkedIn. Stumped for that last-minute Christmas idea? Happy shopping! Share this on Bebo.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay.

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B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

markempa

If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy. Paul also writes the insightful Buzz Marketing for Technology Blog. I really enjoyed learning from his experience in the trenches.

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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0