illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. And should you be as well?

Social Media 52

Social Media Allocation Emarketing Media 52

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Nearly two-thirds of customers say that they are more likely to buy after seeing a video. LinkedIn lead generation is successful for nearly two-thirds of B2B companies. LinkedIn ). Jumpshot ). More than 3.5

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Amazon’s entrance to the digital media market will only compound these concerns.

Buy 35

Buy Banner Ads Media Emarketing 35

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. It’s much easier to buy into the myth that your display ads are working. For instance: Using LinkedIn and Twitter ads to reach your audience with ungated, top-of-funnel content that makes their lives better.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. I explain the 5 steps required to gaining executive buy-in. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Buy Media Marketing & Strategy 100

illumin

APRIL 25, 2024

billion growth projection in 2024 according to eMarketer. Consumers view content on TVOD apps or services by paying a one-time fee to either rent or buy it. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Stay tuned!

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

ClearVoice

JUNE 19, 2023

LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. KO Marketing ) 80% of marketers intend to increase their ABM budget.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. It is an entire sales funnel personalized for the buying team of each account you target. Embrace Intent.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Amazon’s entrance to the digital media market will only compound these concerns.

Buy 20

Buy Banner Ads Media Emarketing 20

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% With over 590 million registered users, LinkedIn is the number one platform when it comes to B2B social media marketing. This was followed by LinkedIn (48%) and Instagram (43%). Who Uses Social Media? Social media is used by consumers across generations. of Millennials, 77.5%

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Porch Group Media

MAY 21, 2019

eMarketer). 50% of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media. 49% said that easy payment systems (like Amazon Pay) would increase their chances of buying through social media. eMarketer). eMarketer projects that by 2019, 83.6

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies. Seasonal Sales.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Advertisers are buying into the digital video hype. Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption.

Facebook 128

Facebook Rules Advertisements Advertising 128

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). Today, social media is the place where people consume, connect, research, learn, and buy. LinkedIn ) On average, your employees have a network reach that is 10x larger than your company’s follower base. eMarketer ).

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). 64% of consumers will click on a Google ad when they are looking to buy items online. In-feed ads such as ads that appear within a feed on platforms such as Facebook, LinkedIn or Instagram. Native ads receive 53 percent more views than traditional display ads. Sharethrough ). billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Martech Advisor

DECEMBER 11, 2019

According to eMarketer , the digital video ad spend in the U.S. The content will be created around screenless searches (voice search and digital assistants) and micro-moments (I want to go, know, do, or buy). Let us know your thoughts and predictions on LinkedIn , Facebook , or Twitter. alone will go up to $22.18

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. Other websites or emarketing channels. LinkedIn: You can test LinkedIn ads to promote content, or strategically provide a link to the landing page within a LinkedIn discussion or a LinkedIn Answer.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

Webbiquity

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Share this on LinkedIn. Stumped for that last-minute Christmas idea? Happy shopping! Defy Gravity by Rebel Brown. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Martech Advisor

DECEMBER 17, 2019

An eMarketer report found that Amazon is stealing Google’s share in search traffic (at least in the US) with its search business growing by 30% this year. If someone wants to read the description and cared enough to scroll down the page, they are seriously interested in buying your product. Advertise your store on Instagram.

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

Porch Group Media

JULY 8, 2019

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn.

Social Media 58

Social Media Social Marketing Trends Media 58

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech Advisor

SEPTEMBER 26, 2019

·You can use Microsoft Audience Network to target LinkedIn profiles based on their industry, company, or job designation. The rise of private marketplaces for B2B media buying addressed some of these concerns. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. Solve a problem Every B2B buy stems from a problem; 93% of B2B buyers require a business case for all technology solutions. According to eMarketer, digital ad spending in the U.S. There’s a lot of noise.” Your ads must follow suit.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

seo.co

JANUARY 10, 2022

Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. They want social proof before they invest in buying your products or services and, therefore, want reassurance.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketing Craftmanship

AUGUST 18, 2017

To justify this article’s premise: here’s a more recent and credible and recent insight from eMarketer into how highly companies rank Marketing Automation, which may reflect their level of success with that technology. It’s certainly a statistic that raises the hackles of Marketing Automation companies.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

KoMarketing Associates

DECEMBER 30, 2013

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Image courtesy of eMarketer. LinkedIn Marketing. For most B2B marketers, LinkedIn represents a significant source of quality traffic, albeit in small percentages. Here are two resources we wrote about LinkedIn over the past year. Final Thoughts.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Martech Advisor

DECEMBER 12, 2019

Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer. Free Shipping Day can help you extend the buying season. Special offers and extra discounts drive customers to buy more.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. The Keys to Achieving an In-house ABM Strategy.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

seo.co

FEBRUARY 16, 2021

Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. They want social proof before they invest in buying your products or services and, therefore, want reassurance.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 It’s impossible to log in to social media sites such as Facebook, Twitter, LinkedIn, or Instagram and not find posts labeled Sponsored. According to IAB Europe , native ads can receive a CTR up to 0.3%, whereas eMarketer found it to be 0.8%.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. Other websites or emarketing channels. LinkedIn: You can test LinkedIn ads to promote content, or strategically provide a link to the landing page within a LinkedIn discussion or a LinkedIn Answer.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. When prospects are ready to buy, they will use keyword search to research products and solutions.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. I am a strong advocate of presenting content in the context of the buyer's role and buying stages.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 27, 2013

At the same time, you don''t want to just recklessly buy junk to spend your budget -- your boss won''t like seeing hundreds of dollars go to random purchase that have nothing to do with your business. To help you figure out what to do with your leftover cash, here are 20 things you can buy right now that''ll make your team and boss happy.

Budget Programs 28

Budget Programs Marketing Budget Marketing Budget Creation Buy 28