Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Newsletters. Media kits. Interviews.

Public Relations 48

Public Relations Tips B2B RSS 48

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

MAY 18, 2010

I know I have been guilty on more than one occasion of using popular clichés in my business marketing communications. I have added two of my own: cutting edge technology holistic approach You can read the complete list at The Encyclopedia of Business Clichés. The use of buzzwords or clichés in B2B marketing content is not a new trend.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Hubspot

AUGUST 5, 2010

News releases can be a magnet to help improve search engine ranking for your business website. I like to think in terms of "news release" vs. "press release" even though the terms today are virtually interchangeable. technologies and an Internet connection, you are the press and your own media outlet. Webinar - PR 2.0

SEO 28

SEO Web 2.0 RSS Press 28

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. It’s U-D-E-M-Y.com.

Social Media 115

Social Media Media API Twitter 115

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Summit Business Media's AdvisorOne.com Launches Paid Content Product. Business Dev.

B to B 40

B to B Paid Content Social Media CMS Development 40

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. One of these was a corporate finance practitioner who confessed hed completely stopped reading newspapers because general knowledge was unnecessary for his work, and used his PC only for e-mail and business valuation spreadsheets. November 2005.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. One of these was a corporate finance practitioner who confessed hed completely stopped reading newspapers because general knowledge was unnecessary for his work, and used his PC only for e-mail and business valuation spreadsheets. November 2005.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JULY 22, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. Business Innovation. · Social Networking / Blogs in Business. · Business/KM Blogs. Business Experiment. Myst Daves Business Posts. Open Business Blog. Island Press. February 28, 2008. -->. Whiskey Bar.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JULY 24, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. O ne of the fastest-growing disciplines in business goes by several names, but its all about observing customers. Now thats a powerful business tool. Business Innovation. MADE IN CANADA. trust your instincts. < 2:18:13 PM trackback [].

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Business Development. Marketing/Communications/PR. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Business Dinner. Business Meeting. Press Conference. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. Informational podcast queries trigger the position zero podcast carousel because the searchers want to browse a list of podcasts to pick the best one: Related Content: 10 Best Marketing Podcasts to Help You Grow Your Business. 8) Optimize Your RSS Feed. > <rss version=”2.0″

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Webbiquity

FEBRUARY 2, 2017

According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. The typical business user receives well over 100 emails each day. Google Review Count: 446. Quickly create emails from templates (e.g., ” — Econsultancy. .”

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Be sure to give your audience a way to subscribe to get updates either via RSS or email. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Scoop.it

MARCH 11, 2021

In 2021, what you do online defines how people perceive your business. Automatic content import using RSS or a sitemap. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events).

Curation 66

Curation Advertising Agencies Press Content 66

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) This content was simply about insight and ideas about how they run their business. It will keep me busy with ideas for months and months.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 20, 2012

The RSS feed is: [link]. There’s like trees crashing down everywhere and you know, like, you get a lot of press because of that right. I think mostly by PR people and communications people who are trying to figure out how we come up with some general international standards for how we measure social media. Listen Now.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

QuanticMind

MAY 30, 2023

And that really is the thesis of our conversation today is people aren't all in the business of developing a newsletter where they can make that their priority for the day or every day. Then I remembered this kind of old thing called RSS that I sort of mentally wrote it off when Google Reader died. But it's such a struggle.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Of course, it’s good business for the folks at PageLever. Listen Now. Find us on iTunes: [link]. It’s great.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Of course, it’s good business for the folks at PageLever. Listen Now. Find us on iTunes: [link]. It’s great.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Biznology

JUNE 29, 2010

DH: I would say, to start, that there is a lot more coordination between our PR group and our marketing communications teams at both a campaign and a social listening standpoint. MM: How do you deal with bloggers and other press who consistently leak product details, but get them wrong? In wireless, things move fast.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 50 Ideas on Using Twitter for Business by Social for Business.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

JUNE 27, 2013

In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. So here are the four main ways you can newsjack with your business blog. Let’s get to it.

Press 28

Press Content Analysis PR 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? In a business context, however, tribes have barely been a factor. Hitting on a single topic in marketing, social media and business communications.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). for whatever search terms are important to you and your business. Note that nearly 40% of all subscribers to this blog are via email, not RSS. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Biznology

JANUARY 7, 2014

And maybe it’s time to really start treating all of the places you tend to use for recreation into platforms for your business. Facebook, LinkedIn, Google+, and Twitter are powerful tools for branding — much more powerful and effective than RSS, circa 2014. Blogger outreach is more PR than social media (socialmedia.biz).

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80