Writing on the Web

FEBRUARY 4, 2015

You cannot personalize the content. This goes hand-in-hand with personalizing your status update. Attracting Clients Content Marketing How to.Tips Social Media Stuff business blogs content marketing tips social media marketing' You are more likely to get fans to “like” your post, comment and share.

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. One Easy Way Not to Be Boring. Go on a rant. Just like I’m doing in this post.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

JULY 24, 2013

What can we learn from Liberace about better business blogging ? How can you make your business blog a little more flamboyant or sexy? Here’s how you can take away some of Liberace’s style and wisdom and apply it to your business blog: Add color: Liberace began his career as a classical pianist. What do you think?

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

MAY 30, 2016

Design for Branding, Trust, Personality. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Here’s a suggested list of six must-have items for any small business professional who wants to use a blog for business.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

DECEMBER 11, 2014

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Be sure to use personal pronouns in your story (“I” statements) and talk about experiences with clients. How do you get your clients and prospects to open that email? How to _ — 3 __ Ways.

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Businesses of all types use their blogs to keep customers and clients in the know.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

OCTOBER 10, 2012

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. Address things like foul language, shameless promotion, personal attacks and political commentary. 5 Uses for Your Business Blog.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

NOVEMBER 5, 2014

The biggest mistake business bloggers make is that they are frequently ego-centric. You can’t engage your readers without talking to them personally. So I’m adding a couple of writing keys I think are also essential for good business blog writing: 9. They shout. They proclaim. They implore. They explain.

Blogger 100

Blogger Business Business Blogging Paid Search Agency 100

Writing on the Web

APRIL 24, 2013

When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. I usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. Is my target audience the same for both business offerings?

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. Never stop focusing on better business blogging. If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. But you can’t reach that point if you’re not reading other great business blogs.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

OCTOBER 10, 2012

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. A blog is your platform for establishing your business as trustworthy.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

DECEMBER 19, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of business blogs written by smart professionals who haven’t been posted since last summer. You interested?

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

JULY 18, 2012

Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Related posts: Social Media for Busy Business Bloggers.

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

JANUARY 16, 2013

Let’s face it – Business blogging can get repetitive. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients. Swapping guest blog posts with another business also infuses new life into a blog. But what exactly does “fresh” content entail?

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

FEBRUARY 26, 2016

If I Googled your business name, what would I find? Highlights your expertise and personality. What happens when you Google your business name? Are you easy to get found online? in a search return. So what can you do? Builds your credibility with prospects looking for the type of services you provide.

Google 100

Google Business SEO Keywords 100

Writing on the Web

SEPTEMBER 8, 2011

I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog , or even start a business blog. My Content for Coaches business: ContentforCoachesandConsultants.com . Blog Content: Are you personal… or all business? What do you think?

Business Blogging 100

Business Blogging Business Twitter Course 100

Writing on the Web

AUGUST 18, 2010

Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. If you’re an executive coach who’s too busy with clients to manage your blog and content marketing tasks, consider outsourcing.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I guess the problem is this: blogging for your business is the best darn way to market on the planet. Blogging for Business: Persistence Pays.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MARCH 14, 2012

Blogging for your business doesn’t work that way. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Business blogging is like tennis: you want to keep the ball in play.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

NOVEMBER 3, 2010

First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success. Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Of course, who wouldn’t? Share this on Reddit.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

AUGUST 9, 2010

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Readers are pressed for time.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

DECEMBER 12, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. Call me: 858-224-5886.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog. Blog Content: Are you personal… or all business? I’m not saying that.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 29, 2010

How has your business been affected by the Web? Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. “I’ve got a local business, I use Yellow Pages.&#. There are those who started a blog because they heard that would bring in business.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

DECEMBER 28, 2016

However, social media marketing isn’t as simple as a lot of business owners anticipate. No matter what type of business you run, you can create a Facebook presence. You can configure your page profile to promote key aspects of your business. Posting a tweet or a Facebook update now and then isn’t going to cut it!

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

MARCH 26, 2015

Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. But so are you.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

JULY 23, 2014

I make it my business to save you precious time, energy, and money with quality content about leadership development, managing people, and other key topics of interest to executives in organizations. Take a look at the article titles page to see if the Content for Coaches article topics are appropriate for you and your business.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

JANUARY 16, 2015

I mentioned this in my previous post : in order to impress visitors and showcase your business expertise, your site must pass the “blink” test. Bad blog design = bad marketing = no new business. The three critical blog “must have” elements you need to consider: Branding/Personality (Banners, logo, photos). Branding/Personality.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. Problem : Finding the line between personal and business.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Speech can be a great way to convey personality.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

OCTOBER 4, 2016

From what I see, many small business professionals struggle with writing compelling newsletter content. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. It’s not easy. Solution #1: Create Clarity.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

OCTOBER 21, 2015

How to Make Money Indirectly from a Business Blog. An indirect method of making money from a business blog would be income because of your blog. An indirect method of making money from a business blog would be income because of your blog. I believe a blog is a powerful client magnet when done the smart way.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

AUGUST 1, 2012

Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. The email is very effective and can be copied by any small business professional as an outreach offer. Specifically I enjoyed your post for the busy business blogger.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100