| | | Customer Experience Matrix | | Business + Personalization | 127 articles |
| Page 1 of 2 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JUNE 10, 2009 QlikView 9.0 Reaches for Broader Business Intelligence Market QlikTech released version 9 of its QlikView business intelligence software today. These are critical as QlikView moves from being a departmental solution run primarily by business analysts to a mission-critical system backed by corporate IT. free Personal Edition with full development capabilities. The main limit vs. the licensed version is that Personal Edition cannot read QlikView files developed on any other copy of the software, and no one else can read files that Personal Editon generates. Of course, they still have to purchase a QlikView license.) | CUSTOMER EXPERIENCE MATRIX MAY 26, 2011 Oracle Real-Time Decisions Empowers Business Users These systems manage outbound campaigns and real-time interactions using a combination of business rules and predictive models. Oracle now sells it as a general purchase decision platform, positioned as one of its business intelligence and middleware products. The latest release changes this, introducing role-based security that allows different business users throughout an organization to control different functions. This means offers could be controlled by one person, campaigns designed by someone else, and touchpoint placements by a third party. | | | | | | | CUSTOMER EXPERIENCE MATRIX MAY 22, 2013 Selligent Brings a New B2C Marketing Automation Option to the U.S. 'I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.* Selligent flows also support business processes that include external steps, such as manual review of an order. Still, I’m excited as an entomologist with a new beetle to see another vendor in the space. Did I mention hints of almond? | CUSTOMER EXPERIENCE MATRIX FEBRUARY 5, 2012 Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011 Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. It’s not just personalization, which simply plucks information from a database field, and it’s not segmentation, which uses rules to select different content objects within the campaign flow. But that’s more important to industry insiders than the marketers who actually use these systems. Real marketers care about what the systems can do. But enough generalities. | CUSTOMER EXPERIENCE MATRIX APRIL 15, 2012 B2B Email Benchmarks: Answers Vary Widely Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. It breaks out results for several categories, of which the most relevant are probably Computer, Consulting, Large Business and Small Business. Here is the U.S. Signup.to | CUSTOMER EXPERIENCE MATRIX AUGUST 30, 2012 HubSpot Launches New Version to Deliver Better-Targeted Content Having that flexibility in product for small-to-mid-size businesses could open up some possibilities that truly do make HubSpot unique. hubspot dynamic content marketing automation personalization behavioral targetingHubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. But it removes a major annoyance. | | | | | | | | | -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 27, 2007 Just How Scalable Is QlikTech? By contrast, most business intelligence tools must pre-aggregate large data sets to deliver fast response. have personally worked with tables larger than 60 million rows, and QlikTech literature mentions an installation of 300 million rows. It’s also something that’s done by business analysts with a bit of QlikView training, not database administrators or architects. In other words, QlikView is not pure magic (any result you want for absolutely no work), but it does deliver much more value for a given amount of work than conventional business intelligence systems. MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 26, 2011 MakesBridge Offers Powerful Features to Small Business Marketers ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro- business” and pegged at under $5 million revenue. In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). There are plenty of other vendors serving micro- businesses. Most are small businesses but some are large corporations. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 12, 2009 Infusionsoft: Impressive Marketing Power for a Very Low Price The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. The system includes an email builder with the usual features such as personalization and required “unsubscribe” links. Two economists are walking on the street. One looks down and sees a $100 bill. He points it out to the other, who says, “It must be counterfeit. If that were a real $100 bill, someone would have already picked it up.” At least it’s worth a closer look. User rights (i.e., MORE >> -
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 6, 2010 QlikView's New Release Focuses on Enterprise Deployment But it remains my personal go-to tool for data analysis and I do keep an eye on it. Business is good. Most clients are still mid-sized businesses, which is QlikView’s traditional stronghold. In other words, they are not capabilities that a business analyst -- even a power user who's mastered QlikView scripts -- will be able to handle. This is exactly the "pervasive business intelligence" that industry gurus currently tout as the future of BI. qlikview business intelligence software qliktechHere’s what’s up. Features are stable. Mobile interface. MORE >> -
HubSpot Releases Social Inbox and Reveals So Much More 'I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions. The big deal in HubSpot’s eyes is the profiles include all information the HubSpot database about each person, and are even color-coded with the sales lead stage. HubSpot’s current vision of highly personalized data-driven marketing is consistent with this. MORE >>
- Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience CUSTOMER EXPERIENCE MATRIX | MONDAY, MAY 20, 2013
- Pegasystems Buys Chordiant to Help Coordinate Customer Treatment Decisions CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 18, 2010
- Best Practices for Marketing Automation and Demand Generation Campaigns CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 17, 2009
- Marketing Automation Interfaces Need Radical Surgery CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 15, 2011
- ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 11, 2012
- Nimble Adds Social Data to CRM CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 25, 2012
- Adometry Combines Attribution with Optimization CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 11, 2013
- Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 21, 2012
- Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce CUSTOMER EXPERIENCE MATRIX | FRIDAY, SEPTEMBER 21, 2012
- Show Me the Numbers: Hard Data on Internet Use and Media Spend CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 3, 2009
- Lattice Engines Automates All Steps in Prospect Discovery CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
- Useful Tips from Inbound Marketing Summit and Hubspot User Group CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 20, 2011
- Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 22, 2011
- Raab Report: Financial Comparison of B2B Marketing Automation Vendors CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 2, 2012
- Spredfast Offers Systematic Management for Social Media Campaigns CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 14, 2009
- InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs CUSTOMER EXPERIENCE MATRIX | MONDAY, APRIL 1, 2013
- Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried? CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 17, 2011
- Pirates, Train Wrecks, and Marketing Automation CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 20, 2011
- RedPoint Offers Broad, Deep B2C Marketing Automation CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 3, 2013
- ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 14, 2011
- BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 7, 2012
- B2B Marketing Automation Report Is Now Available Online. Thanks, OfficeAutoPilot CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 29, 2011
- SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 13, 2012
- Can Old Database Marketers Learn Digital Tricks? CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 2, 2010
- B2B Marketing Automation Report Is Ready.My Web Site, Not So Much CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 26, 2011
- LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
- Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1 CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 12, 2011
- Infusionsoft Helps Clients Map Their Marketing Strategy CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 23, 2011
- How to Assess Marketing Automation Vendor Services Before You Buy - Yet Another Workbook CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 6, 2011
- thinkAnalytics Helps Marketers Optimize Customer Treatments CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 29, 2010
- Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink. CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 23, 2009
- Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 9, 2010
- Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 20, 2012
- Beanstalk Data Adds Service to the Marketing Automation Recipe CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 10, 2011
- MindMatrix Adds Sales Support to Marketing Automation CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 4, 2012
- Conversen Simplifies Complex Messages Through Multi-Channel Dynamic Content CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 25, 2010
- My List of Demand Generation Vendors, and Who They Sell To CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
- Swyft Offers Low-Cost Interaction Management Software as a Service CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
- True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It. CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 7, 2010
- Centrifuge Systems Offers Powerful, Flexible Link Analysis CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 3, 2010
- What Makes QlikTech So Good? CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 3, 2007
- Marketo Sales Insight Expands Salesforce Access to Marketing Data CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 9, 2009
- How the Buying Process Has Changed, and How It Hasn't: Notes from the Field CUSTOMER EXPERIENCE MATRIX | MONDAY, JUNE 1, 2009
- Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 11, 2010
- Privacy: Does Anybody Care? CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 22, 2010
- Genoo Offers Web Marketing for Small Business CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 6, 2010
- SAS, Unica and smartFocus Add Social Media Features CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 14, 2010
- ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 22, 2010
- Coremetrics Survey: Online Marketers Eager to Consolidate Data Across Channels CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 4, 2010
- Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- Kynetx Lets Marketers Customize User Experience Across Web Sites CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 21, 2010
- SalesFusion Combines Online and Offline Marketing with CRM CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 22, 2009
- Beautiful BABI: SiSense PrismCubed Offers Business Intelligence for Business Analysts CUSTOMER EXPERIENCE MATRIX | SATURDAY, OCTOBER 10, 2009
- Survey Looks for Hostility to Behavioral Targeting, and Finds It CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 9, 2009
- RightNow Adds Social Community Capabilities (But Don't Expect Support Costs to Fall as a Result) CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 17, 2009
- CMO Council Study Highlights Consumer Security Concerns CUSTOMER EXPERIENCE MATRIX | FRIDAY, SEPTEMBER 22, 2006
- CSO Insights Study Favors On-Demand CRM CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 26, 2006
- Sorting Out the Web Optimization Options CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 21, 2006
- Customer Experience Management Needs More Hype (I'm Serious) CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 6, 2006
- Reading the Hype Meter for Customer Experience Management CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 8, 2006
- Why Smartphones Matter CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 22, 2006
- Customer Experience Management Is Really Brand Management (and that's a good thing) CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 5, 2007
- Still More on Lifetime Value Models CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 17, 2007
- Nuances in Customer Experience Management Methodologies (Is that a catchy title or what?) CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 24, 2007
- Aberdeen Report Cites Need for Customer Value Models CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 25, 2007
- How Do You Justify a Personalized Billboard? CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 30, 2007
- IT Should Build BI Systems, Not Justify Them CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 31, 2007
- Uses of Lifetime Value - Part 3: Forecasts CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 8, 2007
- Users Want Answers, Not Tools CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 1, 2007
- Building the One Big Button (Using LTV to Find Business Opportunities) CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 5, 2007
- Building the One Big Button (Using LTV to Find Business Opportunities) – Part 2 CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 6, 2007
- Convincing Managers to Care about Customer Value Measures CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 9, 2007
- Proving the Value of Site Optimization CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 20, 2007
- Experian Buys Hitwise to Track Web Audiences CUSTOMER EXPERIENCE MATRIX | FRIDAY, APRIL 20, 2007
- Customer Experience Management Isn't Enough CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 24, 2007
- Responsys Buys Loyalty Matrix CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 26, 2007
- Enough About LTV: Let's Talk Mobile CUSTOMER EXPERIENCE MATRIX | MONDAY, MAY 7, 2007
- Chase Bank Does It All Wrong CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 8, 2007
- Everest Software Balances Hosted and On-Demand CUSTOMER EXPERIENCE MATRIX | MONDAY, MAY 21, 2007
- SAS Survey on Marketing Measurements Gives Odd Results CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 30, 2007
- Looking for Balanced Scorecard Software CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 12, 2007
- Hosted Software Enters the Down Side of the Hype Cycle CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 14, 2007
- James Taylor on His New Book CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 29, 2007
- Notes from the QlikTech Underground CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 2, 2007
- What Makes QlikTech So Good: A Concrete Example CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 6, 2007
- Independent Teradata Makes New Friends CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 31, 2007
- Advanced Analytics and Still More Reasons I Love QlikView CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 12, 2007
- Fitting QlikTech into the Business Intelligence Universe CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 4, 2008
- Visualizing the Value of QlikTech (and Any Others) CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 9, 2008
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