BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press.

Press 88

Press Tips Business B2B Thought Leadership 88

Sprout Social

MAY 31, 2023

To safeguard your business, it’s important to customize the final output with your brand’s distinctive tone. At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. We’ll continue to find more applications for AI in communications, media and PR.

Marketing AI 117

Marketing AI PR Work Management Marketing Management 117

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet).

PR 148

PR Public Relations Paid Search Agency Press 148

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 45

Press Traffic Marketing Websites Public Relations 45

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Your PR Checklist. If so, great—time to add PR. Still want PR?

PR 145

PR Advertising Agencies Marketing Strategy Marketing & Strategy 145

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., It takes time to build brand awareness and visibility in organic search for brand new websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Martech

SEPTEMBER 20, 2023

Could a small business use AI data analytics to forecast inventory needs or optimize customer experience? But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. Now, there are some really great preexisting tech tools for PR. Absolutely.

Marketing AI 113

Marketing AI Marketing Management PR Press 113

Marketing Insider Group

JUNE 5, 2024

Many businesses don’t use them for product promotion because they have e-commerce sites to fill that void, but these websites remain useful tools. These sites also give a company credibility and act as a central hub where customers, job seekers, and investors can find first-hand information on the organization and its history.

Marketing Websites 154

Marketing Websites Work Management Social Media Mobile Marketing 154

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." or "What services does a PR agency provide?". Reputation management.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

ClearVoice

JULY 29, 2022

Typically, the types of strategies and content used to do this include: Press releases. Ultimately, the goal of both public relations and content marketing is to shape the public perception of your organization in a positive way. What are examples of a PR crisis we can learn from? What is PR crisis management?

PR 52

PR Public Relations Content Thought Leadership 52

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Although they are in fact two distinct fields, they often overlap.

Public Relations 98

Public Relations Planning PR Press 98

Marketing Insider Group

MAY 16, 2023

Actually, AI is making SEO even more vital to the success of you, your business, and your brand. AI might be able to give you a meal plan for a week, but it can’t automate your marketing strategy– at least not if you want to look like a brand people actually want to do business with. How is THAT? Get Cracking on Content Creation!

SEO 228

SEO Lead Ranking Content PR 228

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 76

Public Relations PR Press Conference 76

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company.

PR 61

PR Public Relations Brand Identity Branding 61

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Read on to hear how one business is seeing massive growth, winning awards, and gaining ground in the highly competitive technology industry.

Forecasting 320

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 320

Hubspot

APRIL 20, 2018

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. The positive, storytelling side of PR. Hopefully, this is a digestible definition of PR.

Public Relations 101

Public Relations PR Storytelling Press 101

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. Find out what they do right and what too many PR pros still do wrong. Thanks to all our sponsors!

PR 135

PR Practices B2B Blogger 135

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. This according to coverage from Search Engine Land and SEER Interactive.

Link Building 120

Link Building PR SEO Ad Building 120

Sprout Social

NOVEMBER 3, 2022

Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Social media holds the answers to some of your most pressing business questions. Your PR team might use your official channels to cross-promote media placements.

Social Marketing 108

Social Marketing Work Management Business Marketing Management 108

SmartBug Media

JUNE 6, 2019

Those two simple sentences sum up the approach businesses of every kind, shape, and size should take when it comes to protecting its reputation, and thereby its existence. Business leaders, it’s time to heed Buffett’s advice and do things differently by implementing a solid crisis communications plan sooner rather than later.

PR 65

PR Public Relations Training Act-On 65

Zoominfo

NOVEMBER 1, 2022

This was how Nic Castro, a business development representative and new ZoomInfo user, felt after using the platform for the first time. GTM Plays Automated go-to-market plays that can rapidly scale your business. If you bought a press release from us a year ago, we’d try to sell you more press releases.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Startups 130

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Webbiquity

NOVEMBER 9, 2021

they aren’t in your audience because they own a small business and your product is targeted at enterprise buyers), they will bounce pretty quickly. That, along with PR contact information and your website URL. If that visitor has somehow landed in the wrong place (e.g., And that’s okay. News Release Boilerplate.

Ideal Customer Profiles 353

Ideal Customer Profiles Brand Identity Branding Differentiation 353

ClearVoice

MARCH 19, 2021

Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. consumers and business decision-makers). consumers and business decision-makers). Crafting pitches and press releases. 4 ways PR benefits an organization or person.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Sprout Social

APRIL 29, 2024

But sometimes, despite your best efforts, your business might attract negative attention. Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. What is a reputation management service?

Work Management 89

Work Management Marketing Management Service Brand Identity 89

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. However, these days, PR has taken on greater importance, especially when it comes to your marketing strategy. What’s The Difference Between Digital PR And Digitial Marketing?

Public Relations 69

Public Relations Brand Identity Branding PR 69

Valasys

MARCH 14, 2023

As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. To manage, track, and monitor your clients’ PR efforts as well as those of your own company if you want to increase your earned media efforts, you may need a few tools.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. PR-Related Tasks. Probably not.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Bluetext

APRIL 14, 2023

So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Artificial Intelligence and automation can equate to fears of employees being replaced.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26