Adobe Experience Cloud Blog

AUGUST 24, 2017

With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Here are three reasons Marketo and Google Cloud together will transform business for marketers: 1. Why is this critical? Faster, Smarter SaaS Applications.

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SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

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Marketo Hubspot Marketing Automation Services Advertising Agencies 59

SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.

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Marketo Trigger Marketing Sales Qualified Leads Webinar Metrics 71

Adobe Experience Cloud Blog

OCTOBER 11, 2018

But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? We dug into the data to analyze the characteristics of high ROI marketing teams.

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Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. It’s clear marketing ROI is important. The rising demand for marketing ROI.

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ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Adobe Experience Cloud Blog

JUNE 19, 2019

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. Most businesses tend to focus on revenue-based metrics like growing conversions or lead generation.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Harder to measure, but still contribute to your ROI.

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Event Marketing ROI Lead Ranking Planning 134

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

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Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). That’s all terrific.

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Video Marketing ROI Analytics CTR 65

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. To successfully do that, a small business needs to identify what its target customer needs so it can fulfill those demands. .

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Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Leverage inferred attributes in operational programs Many businesses rely on inferred attributes to identify when GDPR or CCPA compliance is required. In addition, users will be able to better gauge the ROI of Dynamic Chat to their business.

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Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI. Social Media.

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ROI Top of Funnel Planning Click Rate 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event.

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Tactics ROI Planning B2B Thought Leadership 134

SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

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Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Golden Spiral

DECEMBER 11, 2020

Social proof is so powerful that it’s become foundational to driving conversions and demonstrating the ROI of your product. During COVID, Lessonly has seen a boost from those who love their solution and has garnered even more business because of leveraging the voice of their raving fans. Case Studies. Trust Icons. What’s the value?

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ROI Marketing Analytics Tools Work Management Case Study 62

SnapApp

OCTOBER 17, 2019

The following three steps will help you get from sending all of your leads to sales to a high quality lead operation that improves your marketing ROI. Instead of focusing on leads that are a good fit for your business based on qualifying criteria , marketers often treat all conversions with the same weight.

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Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. That said, in this blog, I’ll cover four key social media metrics that will prove ROI. Analyzing your social media key marketing metrics is essential for every business. Engagement.

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Social Media ROI Social Marketing Media 134

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

Would you open 10 more locations before maximizing the current location ROI? Because your perceived investment & time to results is small when creating a website, you’re often jerked back and forth in ways no other part of the business would be. Remember, there were ROI and benchmarks set into your process. Measuring ROI.

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Marketing Websites Ad Building Business Work Management 134

Adobe Experience Cloud Blog

JUNE 19, 2019

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. Most businesses tend to focus on revenue-based metrics like growing conversions or lead generation.

Account Based Marketing 74

Account Based Marketing ROI Lead Ranking Work Management 74

Adobe Experience Cloud Blog

OCTOBER 25, 2016

It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. A Marketo Case Study.

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Marketo Facebook Top of Funnel Advertising Agencies 48

Allocadia

APRIL 4, 2019

When Senior Marketing Manager Anna Soo joined the marketing organization at Commvault, it was time consuming to plan budgets, tedious to match marketing campaigns to budget spent, and there was no clear path to measure ROI easily. Connected investment and results data to drive actionable ROI measurements.

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ROI Marketo Work Management Planning 52

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. Here are just a few key takeaways.

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Advertising Benchmark Marketo Account Based Marketing Organization 52

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. When it comes to B2B companies, the story isn’t any different.

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Marketing Automation Services Marketing Automation Automation Work Management 52

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. In another scenario, we use progressive profiling on our Marketo forms to capture information over time.

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Features Marketo API Enterprise Management 98

SmartBug Media

SEPTEMBER 18, 2020

But with hundreds of SaaS marketing agencies out there to pick from, how can you make sure you’re choosing the best partner to help drive leads for your business? But if you’re using Marketo, HubSpot, or Pardot—just to name a few—you need to look for agencies that have experience with these tools.

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Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

Adobe Experience Cloud Blog

OCTOBER 26, 2018

As part of our series on building a business around your website, I will help guide you through the problems people can present in a project and how to manage each situation. Remember: stakeholders are busy. Remember that every goal has a timeline and the project has a time-based ROI. Everyone is busy. Change Requests. (or

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Work Management Process Ad Building Marketing Websites 132

SmartBug Media

FEBRUARY 17, 2021

With Velocity scripting, you can create dynamic content within your Marketo assets that reaches beyond simple segmentation and drives those one-on-one experiences that inspire action. Velocity scripting in Marketo will pull field values directly from your Marketo Database and let you feed those details into your dynamic marketing content.

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Marketo Planning Paid Search Agency Conversion Rate 95

Only B2B

SEPTEMBER 18, 2023

In today’s fast-paced digital landscape, businesses are constantly striving to stay ahead of the competition. However, with the advent of automation, businesses can now streamline and optimize their lead qualification processes. One of the key aspects of gaining an edge is the efficient management of leads.

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Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. As a data-driven marketer, I ask myself how I am going to maximize my ROI. Sort the Marketo sessions by your topic of choice and sign up for as many as possible to cover it from all angles.

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Marketo Account Based Marketing B2B Thought Leadership ABM 48

The Point

JANUARY 13, 2015

A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce.

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Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." Blog Modern B2B Marketing Twitter Marketo InboundMarketer. But measuring doesn't have to be difficult. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

SmarkLabs

JANUARY 16, 2023

Artificial intelligence (AI) is revolutionizing the way businesses market their products and services. AI marketing tools are changing the game by providing companies with valuable insights, automating repetitive tasks, and optimizing campaigns for maximum ROI. Hootsuite Insights. IBM Watson Marketing. Salesforce Einstein.

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Marketing AI Marketing Automation Services Marketing Analytics Tools Tools 52

Martech

APRIL 22, 2024

Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI.

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Lead Generation Lead Ranking Tactics Lead Scoring 96

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

This should not look that different than what the stakeholders activated for product ROI planning except there may be different team members depending on the size of your team. For true continuous learning, you need a representative from each aspect of the business. Your goals to grow the business and pay your bills can’t wait either.

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Marketing Websites Cost Per Click Ad Building Resource Management 132