B2B Digital Marketer

FEBRUARY 15, 2024

Throughout the episode, both speakers highlight the necessity of adapting marketing strategies in response to changing consumer and business landscapes, particularly in the wake of the pandemic. They discuss the evolving nature of B2B transactions and the growing demand for trust and certainty in business relationships.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

Marketing Budget Creation 330

Marketing Budget Creation Marketing Budget Planning Budget Programs 330

Customer Experience Matrix

JULY 3, 2007

Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning, and marketing simulation (e.g., marketing mix models, lifetime value models). But it turns out that even the high-level measures need to work from detailed plans.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Here's a look at the top content marketing statistics and trends and how you can make the most of them.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

ClickZ

APRIL 10, 2020

Well, I have a background in both finance and marketing, and I’ve managed to bring those worlds together. I initially spent three years in investment banking, then went back to business school, and then I changed careers after business school — I really wanted to be on a CEO, senior executive track.

Work Management 111

Work Management Marketing Budget Creation Marketing Budget Marketing Management 111

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. Start planning far in advance.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

accelerate agency

APRIL 12, 2023

It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Nevertheless, to stay one step ahead of the field, you’ll need a watertight SaaS marketing plan. Marketing of any kind is all about finding ways to stand out from the crowd. How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

ClearVoice

DECEMBER 9, 2022

From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level. 2022 has been no different.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

B2B Marketing Analytics

AUGUST 24, 2019

Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. All good stuff! CMOs love this data!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Mass Analytics

AUGUST 23, 2022

Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget. This blog is the first of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. Model-based business measures. Conclusion. Nielsen , 2014).

Marketing Mix 52

Marketing Mix Marketing Budget Creation Marketing Budget Lead Ranking 52

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Sage Marketing

JULY 10, 2023

In this blog post, I will outline how to plan your marketing budget based on your company’s strategy and goals. When I started working as a marketer for a B2B SaaS company, a wise mentor shared an invaluable piece of advice with me: think big! Don’t let budget constraints limit your vision.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Marketing Insider Group

OCTOBER 26, 2010

So while this may be considered blasphemy to some of my fellow marketers, clearly we are wasting large portions of our marketing budgets. Maybe Marketing isn’t as bad a death or taxes but sometimes it feels like it. So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Hinge Marketing

MAY 28, 2014

Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise. There are still differences between PR and marketing. The marketing tool kit includes websites, premium content, email, webinars, advertising and more.

PR 48

PR Blogger Top of Funnel Planning 48

ScanmarQED

APRIL 4, 2024

What are response curves and why you should care about them Response curves are one of the most important outputs that Marketing Mix Modeling gives us. They map the inputs of a system to its outputs and are vital to determining the optimal allocation of resources across various marketing activities.

Allocation 59

Allocation Elasticity Lead Ranking Marketing Mix 59

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Top Rank Marketing

AUGUST 29, 2017

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. The ad promised to teach me ‘everything you need to know about direct marketing,’” he recalled. “So, So, I applied and they did.”. “On Always be listening.

Social Marketing 52

Social Marketing Marketing Budget Work Management Planning 52

Marketing Insider Group

OCTOBER 14, 2010

Hard to execute effectively without blowing through your whole marketing budget. Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number).

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Martech Advisor

AUGUST 28, 2019

Pete Hoelscher, Acting CEO of IEEE GlobalSpec, provides research-based insight as to how trends in the industry will impact B2B marketers in 2020 in a piece entitled, “Five Industrial Marketing Trends that Will Matter in 2020. Also Read: How to Use Automation to Improve Marketing Personalization.

Trends 101

Trends Marketing Budget Creation Planning Digital Transformation 101

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems. Optimizing Marketing Outcomes Over Time.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

MAY 10, 2010

Myself and another B2B marketer were discussing how the recession had forced our marketing budgets to the inbound techniques with the highest ROI. But now that the economy was slowly coming back there was a resurgence of traditional budgets. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Myself and another B2B marketer were discussing how the recession had forced our marketing budgets to the inbound techniques with the highest ROI. But now that the economy was slowly coming back there was a resurgence of traditional budgets. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

Marketing and sales alignment continues to be the #1 issue impeding marketing’s ability to be perceived as a major driver of B2B business value. Too many marketers and business executives still question the value of social media (mostly in private). Augmented Reality For B2B Marketing in 2011?"

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Buzz Marketing for Technology

JULY 7, 2010

Do you typically see B2B marketing spend allocations that are not aligned with business goals? A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc.

Allocation 100

Allocation Budget Programs Peer-to-peer Digg 100

Full Circle Insights

SEPTEMBER 30, 2020

Will we resume normal business activities in the coming year, crowding back into offices and attending large, in-person business events? Out of necessity, marketers got better at producing virtual events. . But as months went by, businesses improved their ability to engage customers virtually. Designing a Lead Lifecycle.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

FEBRUARY 8, 2021

Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. CIOs have internal and external customers in mind when putting together the infrastructure that’s used by marketing and every other line of business.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". Before you even create content, consider the audience and persona it''s meant for and where you plan to promote it.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Full Circle Insights

JULY 27, 2021

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. About Business Intelligence Group. For more information got to fullcircleinsighs.com.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

MAY 10, 2021

Lockdowns and social distancing protocols radically changed the way many marketing and sales teams do business, particularly in the B2B world. The time is fast approaching for marketers and their sales colleagues to reevaluate these new ways of doing business. Optimizing Marketing Outcomes Over Time.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98