Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Commercial searches: A user is looking to conduct deeper research into a product before making a purchase decision. The marketing funnel is also a great tool for keyword research since it captures search intent.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Navigate the Channel

SEPTEMBER 7, 2023

The excessive focus on keywords in traditional SEO also spawned a competitive landscape where businesses engaged in a relentless race to outdo one another in keyword usage. Long-tail keywords are characterized by their extended length and specificity, setting them apart from shorter, more generic keyword phrases.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

QuanticMind

SEPTEMBER 12, 2018

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? Researching potential educational institutions is no exception. SEM is a multifaceted marketing strategy that can’t be learned overnight.

SEM 43

SEM Education Campaigns Long Tail Marketing 43

QuanticMind

SEPTEMBER 12, 2018

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? Researching potential educational institutions is no exception. SEM is a multifaceted marketing strategy that can’t be learned overnight.

SEM 40

SEM Education Campaigns Long Tail Marketing 40

ConvertKit

AUGUST 14, 2018

Understanding how search engines work is one of the best investments we can make in our business because many purchases start with a simple search. What is SEM (search engine marketing)? Let’s walk through what’s involved in each SEM tactic so you know how to use them to your advantage. How does SEO and SEM work?

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

BOP Design

NOVEMBER 3, 2021

Before you start doing any research or investigating search volume, create a wish list of keyword phrases. 2. Do competitive research. Now that you have a wish list and a list of relevant phrases, it’s time to do research. 4. Analyze the research. 5. Test out your research via Google Ads.

Keywords 114

Keywords SEO Process Marketing & Strategy 114

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Navigate the Channel

DECEMBER 20, 2023

Routine and scheduled maintenance are the keys to ensuring that your paid search efforts align with your overall business objectives. Assessing Paid vs. Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? Incorporate relevant long-tail keywords into your strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach.

PPC 40

PPC SEM Marketing Budget SEO 40

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Albacross

JANUARY 29, 2019

In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads. The benefits of using SEM for B2B lead generation. Key challenges with B2B audiences. That’s where your ad copy comes in.

Paid Search Agency 60

Paid Search Agency Lead Generation Cost Per Click Ads 60

Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. SEM is the exact opposite. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic. And, by the way, CTR is an indirect SEO ranking factor.

PPC 101

PPC Work Management SEO Top of Funnel 101

Albacross

JANUARY 29, 2019

This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads.

Paid Search Agency 58

Paid Search Agency Lead Generation Cost Per Click Ads 58

QuanticMind

AUGUST 2, 2016

Are you using these important SEM tools properly? Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. You’ll also notice that your bizarre, long-tail keyword “self-watering hanging planter” is on the rise in a big way. Start with good keywords.

Search Engine Marketing 40

Search Engine Marketing Keywords Long Tail Marketing Search Marketing 40

QuanticMind

NOVEMBER 30, 2018

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. This may be incredibly time-consuming but it’s the foundation of every SEM program. How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Launch Marketing

NOVEMBER 21, 2018

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. downloads content via a web form, watches a video, visits a key page, etc.)

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Metadata

NOVEMBER 16, 2017

First, Mary wants to do some research on demand generation tools on the market today, and the differences among them. Mary’s research process might start with speaking to some of her peers, either in person, or via a LinkedIn group, or through an online forum. Do SEM Research. Configure Campaign Settings.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Moz

MARCH 14, 2019

Settle in, and stay tuned next Friday for our second video covering keyword research! Then we'll get into things like keyword research and technical SEO and link building and all of that good stuff as well. Start with business goals. It is not a business goal. Great, that is a true business goal.

SEO 73

SEO Top of Funnel Marketing & Strategy Long Tail Marketing 73

QuanticMind

NOVEMBER 13, 2018

Thus, every good marketer knows the potential value of big data and its power to help achieve comprehensive business objectives. However, few marketers completely understand the wealth of available intent data at their fingertips that can be leveraged for business insights and more intelligent marketing decisions.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

EMagine B2B Blog

JANUARY 6, 2019

Note: While we specifically focus on SEO in today’s article, the same thought process would apply to SEM activities like PPC and social media advertising. Before delving into personas, ask these three questions about your business: How would you describe your business to a potential client? Business size (B2B).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Bluetext

MARCH 25, 2020

With 57% of the world’s population now on the internet, promoting your business through a website has become even more critical. Your website is where a potential customer will get their first impression of your business, and navigating the way website browsing behavior continuously evolves can be tricky. SEO vs. SEM: Choose Wisely.

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27

seo.co

OCTOBER 7, 2021

It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. You’ll start your keyword research by selecting what I call “seed” keywords. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?”

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. Keywords are the backbone of your B2B PPC campaign just as they are the backbone of any SEM project. Advanced Keyword Research. But don’t worry. Pros and Cons.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Bluetext

AUGUST 8, 2019

With 57% of the world’s population now on the internet, promoting your business through a website has become even more critical. Your website is where a potential customer will get their first impression of your business, and navigating the way website browsing behavior continuously evolves can be tricky. SEO vs. SEM: Choose Wisely.

Paid Search Agency 21

Paid Search Agency Design Marketing Websites SEO 21

Hubspot

APRIL 18, 2013

This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

TrustRadius Marketing

MAY 30, 2018

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. Perform keyword research. Now let’s move on to how SEM relates to SEO!

SEM 40

SEM Paid Content Cost per Acquisition SEO 40

Marketing Insider Group

MARCH 30, 2020

Web page optimization depends on quality writing and thorough research from your digital marketing team to have the biggest impact on the health of your site. Common ways to optimize your webpages include: Incorporate long-tail keywords. Length of content? Graphics or imagery? Add low-hanging-fruit keywords. Update copy monthly.

Paid Social Agency 279

Paid Social Agency Paid Search Agency SEO Lead Scoring 279

Marketing Insider Group

FEBRUARY 13, 2020

Keyword research is a crucial SEO practice that helps ensure that your target audience can effectively find your content. They’re also relatively popular and unused by most other businesses in your industry. Google My Business. Is your online presence optimized with strong keywords of varying lengths?

Paid Content 342

Paid Content Google B2B Marketing Mobile Advertising 342

Digilant

APRIL 24, 2019

Search engine marketing, or SEM, is the solution that, when navigated correctly, can increase a brand’s awareness by 80%. SEM is an effective, low-cost solution that marketers and media planners across industries are using to increase site traffic. Long-Tail Keywords : Longer queries that are recorded in a website’s search bar.

Paid Content 55

Paid Content SEM Media Plans SERP 55

Oktopost

JULY 27, 2021

Business buyers spend 27% of their time independently researching potential purchases online. Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . This generational shift is changing how brands and products are found by businesses.

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118

Webbiquity

OCTOBER 6, 2020

For local businesses like bars, restaurants, and shops, what are the best ways to do SEO? And how is this different from businesses that have a global audience? Claim all your business listings in local directories—tools like Moz Local , BrightLocal , or SEMrush can help you find these. Focus on long-tail searches.

SEO 212

SEO Webcast Budget Programs High Quality Lead 212

Content Standard

MARCH 7, 2023

Will search engine marketing (SEM) and pay-per-click (PPC) advertising competition become fiercer, with advertisers willing to throw down lofty premiums to appear above, or even within, AI-generated answers? MusicLM MusicLM is a generative AI language model developed by Google Research that is capable of generating musical compositions.

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Zoominfo

JULY 30, 2018

As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). Industry reports.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Single Grain

MAY 9, 2023

Given the enormous returns to be gained from landing such major clients via ads, it’s no surprise that enterprise advertising is generally more expensive than local PPC or traditional B2B advertising focused on small businesses.

Paid Content 52

Paid Content Enterprise Management Sales Qualified Leads PPC 52

Directive Agency

OCTOBER 21, 2016

Internet marketing can be a tricky business. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. How do you identify the right recipe for your SEM campaign? So what is the right balance? So what is the right balance?

Organization 63

Organization SEM Campaigns PPC 63