Biznology

AUGUST 10, 2017

Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. How your LinkedIn network affects social media efforts. Just like a real-world networking event, LinkedIn is a place to meet new people.

Linkedin 165

Linkedin Network Marketing Ideal Customer Profiles Activities 165

ClickZ

FEBRUARY 7, 2022

Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows. One of the best things about local businesses is the personal relationships that form between the customers and the owners and staff. . We watch what similar-sized companies are doing. Prioritize people.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Biznology

NOVEMBER 9, 2017

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. And if your LinkedIn profile looks like a copy-and-paste of your resume?

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Marketing Insider Group

MAY 16, 2023

Actually, AI is making SEO even more vital to the success of you, your business, and your brand. If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content. Get Your Name Out There Lastly, you need all eyes on PR and content promotion.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Bluetext

APRIL 21, 2021

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. It has also become a hub for social selling and a platform for increasing brand awareness––for personal and organizational brands alike. . Update your personal page and encourage others, especially company executives to do the same.

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Sprout Social

NOVEMBER 3, 2022

Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Social media holds the answers to some of your most pressing business questions. People turn to social media to express their opinions, and that information is invaluable for your business.

Social Marketing 113

Social Marketing Work Management Business Marketing Management 113

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? development? This does not make your prospects want to know more about you.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Biznology

NOVEMBER 22, 2017

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. I’ll start with the biggest—and also the strangest, if you take a moment to think about it—mistake that most LinkedIn users make: they don’t have an actual profile. Here are the 3 biggest errors and omissions: 1. do it today).

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Biznology

JULY 19, 2017

Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best. In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Thanks to all our sponsors!

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Big money doesn’t need digital to do big business.

Business 197

Business Enterprise Management Blogger Class 197

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Reaching out to your LinkedIn network and asking for suggestions can also be a great way to get the process going.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. This all depends on the size of your content budget and team, the volume of content you produce, and the business goals content marketing is meant to achieve.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Webbiquity

NOVEMBER 9, 2021

Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. they aren’t in your audience because they own a small business and your product is targeted at enterprise buyers), they will bounce pretty quickly. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Martech

MARCH 8, 2024

Both consumers and businesses are gaining access to the most powerful set of tools ever created. Houston, we have a problem These sweeping changes already making their way into our daily personal and professional lives present several challenges for individuals and organizations. 1 barrier to the adoption of AI for marketing.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

ViewPoint

APRIL 2, 2013

The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. PR Giant to Set Up New Content Marketing Unit.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Sprout Social

APRIL 26, 2022

The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business.

Webinar Metrics 87

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 87

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 94

Tools Work Management Marketing Management Business 94

Onalytica B2B

FEBRUARY 20, 2017

My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. He’s the CEO of the largest privately owned PR agency in the world. “We don’t have any competitors.”.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale.

CMO 65

CMO Linkedin Enterprise Management Press 65

Schubert B2B

JUNE 22, 2023

For years, social media has been viewed as a platform used primarily by B2C businesses. They want to be able to connect with the company and receive a personal response. Moreover, social media platforms are perfect for amplifying your B2B PR placements and increasing your share of voice in the industry.

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. He hasn’t bothered to update his LinkedIn profile since he joined the firm. Which is true? No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Contently

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Like this post?

Planning 186

Planning PR Cold Calling Webcast 186

Bluetext

OCTOBER 4, 2021

While many companies adopted more flexible work policies to adapt to the pandemic — with some being here to stay permanently — employees are continuing to experience burnout and businesses are seeing employees flee by the dozens. . The current conditions make a strong argument to fill the gap with a tech PR agency, like Bluetext.

Advertising Agencies 26

Advertising Agencies Paid Search Agency PR Ad Agencies 26

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

ClearVoice

JANUARY 14, 2020

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” As a business, a more researched and analytical rebuttal may garner more of the right type of attention. Write a rebuttal.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We Customer stories enable you to provide concrete evidence of your impact and make a more compelling case for your business. ? Connect with him through Twitter or LinkedIn. Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. High Street Partners provides international business services to companies operating overseas.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. More Information: Vidyard Careers; [link]. About Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. Generate leads and drive revenue.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people? Oh, never.

Media 52

Media Work Management PR Marketing Management 52

Brandpoint

NOVEMBER 9, 2021

We learned so much from talking with the experts last year — and heard about trends relating to personalization, diversity and inclusion, and creating authentic connections with audiences — that we wanted to reach out again. Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. More Information: Vidyard Careers; [link].

CMO 50

CMO Linkedin Enterprise Management Press 50