Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Surprisingly, statistics also show that the emotional factor is just as relevant to business decision-makers’ purchases. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. you might wonder.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit. Footnotes: Reddit Custom Survey, U.S.,

Research 145

Research Loyalty Case Studies Communities 145

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Sample content: Nobody can say it better: “This is a fantastic business quote.” -@PersonWhoSaidIt.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

ClickZ

FEBRUARY 7, 2022

While it’s great to get inspiration from big brands that push the envelope, it’s easy to miss out on priceless learnings from more clever marketing moments that small and local businesses do to reach new customers, increase loyalty and set themselves apart. Prioritize people.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? B2B businesses need to foster a strong spirit of community to serve their clients and customers better. A brand community is more than just a powerful business tool. What is a Brand Community?

Communities 121

Communities Ad Building Brand Identity Branding 121

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 62% feel uncomfortable with how companies use their personal/business information.

Privacy 99

Privacy Loyalty Work Management CPO 99

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. We’ve covered how your business can benefit from these innovations. So what do these Marketing Cloud updates mean for you?

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. But is your loyalty program working? 1) Use a simple point system.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Making a sale but losing a customer’s future business is like making it to first base but getting tagged before you reach second.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

The Forward Observer

DECEMBER 22, 2023

About the Author Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms. No Cold Calls.:

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

B2B Marketing Traction

JUNE 23, 2014

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand. Others like LinkedIn and Facebook require that customers accept your invitation.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. LinkedIn ads. Talk about opportunity lost!

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. All this effort goes towards creating a memorable customer experience, improving customer loyalty, and ultimately, increasing sales. Want more e-commerce tips?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Anyword

OCTOBER 24, 2023

We’re overjoyed to announce our newest addition: Anyword Business! Anyword Business is for marketing teams who want to do more than just crank out copy. Use AI for More Than Just Generating Copy With Anyword Business, you can: Create more high-performing content faster. Your team might be reluctant to adopt AI technology.

Lead Scoring 76

Lead Scoring Lead Ranking Business Advertising Benchmark 76

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. What is small business marketing? The goal of small business marketing is to attract leads to your business. That said, when it comes to marketing, it can be tricky for small businesses to stand out in the crowded B2B space, often due to limited resources.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Webbiquity

AUGUST 22, 2019

Here are five tactics to help boost customer loyalty, engagement, and advocacy. Personalization is essential to building increased customer loyalty. Offering individualized services to customers increases satisfaction, advocacy, and loyalty—essential factors for forming a strong bond with your target audience.

Marketing Strategy 246

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 246

Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. The result is enhanced loyalty, driving measurable lifts in lifetime value. Business email address Subscribe Processing. The outcome?

First-Mover Advantage 134

First-Mover Advantage Terms and Conditions Work Management Loyalty 134

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. You can use short-form video content across LinkedIn, Instagram, X, and Facebook.

Social Media 117

Social Media Trends Media B2B 117

Trade Press Services

FEBRUARY 26, 2024

One channel— LinkedIn —reigns as the best value for marketers, with 84 percent of marketers supporting its use over second place Facebook at just 29 percent. This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.”

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Biznology

NOVEMBER 21, 2012

Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers. Photo credit: Wikipedia.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Only B2B

MARCH 10, 2022

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. If you’re serious about growing your business, you’ll need a robust lead generating strategy. LinkedIn is the place to be for high-value B2B lead generation. More sales = more leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Optinmonster

MARCH 11, 2024

This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Brand awareness and brand loyalty increase as visitors interact more with your content. It’s hard not to.

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. We’re not talking about the basic business imperative to turn a profit here. 85% of B2B marketers consider purpose “important to their business” , and 57% have increased their focus on it.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Martech

APRIL 10, 2024

By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K How do you learn the optimal strategies? million monthly views.

CRM 112

CRM Work Management Marketing Management Marketing Automation Services 112

Champion Communications

AUGUST 31, 2021

According to the 2021 LinkedIn State of Sales Report , 45% of UK buyers want to make purchase decisions remotely. As a result, businesses are having to reconsider how they engage with their customers and prospects. Many are finding success in using LinkedIn, which has become a key sales platform for those in the B2B space.

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Salesforce Marketing Cloud

FEBRUARY 7, 2022

As a small business leader or a midsize business executive, it’s your job to consider what you and your sales teams can do for customers. Answering questions on products or services may lead to a sale, but you’ll have to do more than that to earn long term trust and brand loyalty. This is what they told us.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

Circle Studio

JULY 5, 2020

Most marketers realize the importance of great design, which acts as a differentiator and plays an instrumental role in driving business. Oftentimes a prospect’s first glance at your company is through a website, trade show, business card, or advertisement. A business development game changer. A good first impression.

Design 78

Design Lead Scoring Lead Ranking Business 78

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Marketing Insider Group

AUGUST 12, 2020

LinkedIn might be their business favorite, while they probably frequent dog owner groups. Informative content that helps them solve problems (even if it’s how to flash your fingers at that cute boy two seats behind you in school) builds trust in your brand, and ultimately, loyalty. A lot of them are your tween customers’ moms.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Stay Competitive.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

The Forward Observer

DECEMBER 15, 2023

Christensen, Taddy Hall, Karen Dillon, and David S.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169