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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Let’s say you’ve been tasked with writing a page around “customer service.” When verifying keyword search volume, look for terms with an average monthly search volume of 100 searches or greater. It’s an art and a science.

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Keyword Clustering: The Only Guide You’ll Need

Marketing Insider Group

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. But just because Google’s getting smarter, doesn’t mean businesses are keeping up. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Just input a keyword, and you’ll see popular articles and posts. Site audit.

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How to Perform Keyword Research for Local SEO

seo.co

As you undoubtedly know, keywords are the terms people type when they search for something. For instance, if someone searches for Akron dental implants then “Akron dental implants” would be the keyword. The Google Keyword Tool is probably the most-used keyword tool out there. On the left you will see “Search Terms.”

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Covid-19 (Coronavirus) Keyword Research Tips

Conductor

With most people quarantined to their homes, consumers are turning to search engines as an invaluable tool to get the information they need to make decisions that impact their daily life, their family’s health, and how to engage with businesses. Whatever those things may be, write them down as keyword considerations for content development.

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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

Human-authored content outperforms AI and hybrid content in keyword rankings and web traffic. Findings of the Study Diving into the heart of our ‘Man vs. Machine’ research, we meticulously analyzed the performance of human, AI-generated, and hybrid content across several key metrics.