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End-of-Year Martech and Business Software Sales

Webbiquity

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox. Customer Service Management Tools. It’s also valuable for keyword research.

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Email marketing 101: The five basics

Martech

Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). Choose a regular business name for your mailbox instead. If you want to improve your email deliverability rate , you need to gain the trust of email service providers. Business email address Subscribe Processing.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. million $1.6 million $1.6 million $1.6

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. The contact data is drawn from True Influence’s master list of 30 million business contacts, which are continuously verified to ensure deliverability. The next step is to specify keywords to use as indicators of intent.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets. Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup).