Cintell

JANUARY 27, 2016

Help sales executives understand the various members of the buying committee, what they each distinctly care about and how to build consensus to close the deal. Satisfy customer experience professionals’ desire for one cohesive story across the customer lifecycle by unifying various departments and functional areas of the business.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

APRIL 30, 2019

As a testament to the value of customer insights and contact data, Cintell recently formed a partnership with FullContact, the leading identity resolution platform delivering consumer and professional insights, empowering businesses to be awesome with the people who matter most. Finding the right time. Sharing the right content.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

APRIL 21, 2015

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. Download the persona optimization framework.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

FEBRUARY 9, 2016

With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. They make personas fully accessible across all lines of business, and use them as a mandatory part of the planning process, new offer launches, sales conversations, and campaign development.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

FEBRUARY 8, 2016

Advancing – Advancing organizations have begun to embed personas into the on-going process of the business. Fully optimized teams systematically update personas at least twice a year, have comprehensive training programs and heavily use personas across the business. I’d be happy to help and would love to hear from you.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

FEBRUARY 10, 2016

We need to overcome some skepticism and resistance from other parts of the business.” Christina recommends measuring not how busy we are as marketers (how many persona interviews were conducted), but what the true impact on the business is (the real effects against business goals). What Can We Do?

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 3, 2016

David and his team at GET LIFT helps many organizations craft detailed, highly actionable personas with expansive acumen in research and insight development. She made the compelling case for what business benefits marketers can expect to drive once they take the plunge into persona-land, and shared some strategies for gaining buy-in.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

MARCH 10, 2016

This is business. Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. But empathy is hard to put a dollar value to. We need ROI. We need PROOF!

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 25, 2015

Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. But other functions of the business all have skin in this game, and should reach consensus on the format, composition and expected use of personas. When they are not updated.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

JULY 15, 2020

The struggles that businesses with low-quality customer support face boil down to one singular issue: ineffective communication. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule. Driving strategy with intelligence. Understanding your target personas.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

JULY 9, 2018

It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not option. In that case, what a business can control is their response to such a customer.

Act-On 156

Act-On Course Positioning Features 156

Cintell

FEBRUARY 24, 2016

Most businesses can’t meet the needs of any business size in any vertical. To help sales understand our buyers, we create materials, tools, and hold trainings. Kidding aside, my favorite interviews go beyond the buyer to explore a product’s impact (or potential impact) on the broader business.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

OCTOBER 23, 2017

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. We created this guide to help you get started. Buyer personas are important because they help you both target and relate to customers. How are they similar?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

DECEMBER 4, 2015

Even in our B2B world, selling to a business buyer incorporates emotional factors. Emotions matter even more than logic and reason, as personal value has 2X as much impact as business value does. What should you name your persona? Be Customer-Centric. Create Digital Buyer Personas and Share Companywide. SIGN UP NOW.

Buyer Personas 100

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 100