Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. This personalized approach fosters stronger engagement and drives conversions.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. When it comes to B2B companies, the story isn’t any different.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Madison Logic

FEBRUARY 7, 2024

At a time marked by an uncertain economic climate, evolving buyer behaviors, and significant technological developments, you need to make changes and improvements to your business approach to yield higher gains. Delivering personalized experiences is paramount to customer engagement.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships.

Marketing Analytics Tools 128

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 128

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. They’re also more digital and self-guided when exploring solutions to their business problems. Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

KoMarketing Associates

FEBRUARY 13, 2020

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. And, these are just a handful that have proven to drive real business results. We know that data is absolutely essential for delivering personalized customer experiences. Let’s jump into the details.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

SpotMe Blog

APRIL 4, 2023

By acquiring an exceptional international team, a market-leading end-to-end event technology solution, and deep domain expertise in key industries, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Zoominfo

JUNE 27, 2022

But the path to reliable business intelligence is not always straightforward. The dynamic nature of business requires an equally dynamic solution for acquiring and managing data. Business Data is Changing Rapidly Today’s business landscape is evolving at a tremendous rate. When a business opens, they hire new staff.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Only B2B

SEPTEMBER 21, 2023

In today’s fiercely competitive business landscape, converting leads into loyal customers is the goal. So, let’s embark on this journey of understanding and optimizing lead scoring to drive your business towards success. This allows for tailored communication and more personalized nurturing.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Hubspot

MARCH 15, 2019

Anyone can start a business. Running a successful business, though, is an entirely different story. For example, in the United States roughly 9% of businesses both new and old close each year. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals. It also helps improve lead scoring, allowing you to identify the most promising prospects.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D.,

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Built-in trust. See how it works What is channel sales? Franchisees. Access to new markets.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Adobe Experience Cloud Blog

JANUARY 30, 2019

Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Define data quality based on business objectives. Give one person central responsibility for ensuring data quality.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Martech

JULY 27, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately the CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. Strategic marketing operations leaders can earn a seat at the top table .

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

ANNUITAS

DECEMBER 11, 2023

In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. The top use cases, not surprisingly, are content creation and personalization for GTM activities. Random acts are costly and fail to drive real, sustainable lift to sales and revenue.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Leadspace

JUNE 28, 2021

Lack of personalization? Couple the rate of decay with the fact that the amount of prospect and customer data at B2B companies typically doubles every 12 to 18 months (according to SiriusDecisions , now part of Forrester). MQL to SAL conversion rate (as trust builds with sales in lead quality, conversion rate improves).

Lead Ranking 118

Lead Ranking Ideal Customer Profiles Marketing Qualified Leads Sales Qualified Leads 118

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. Implement funnel-based personalization through funnel/DRIP system.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Vidyard

OCTOBER 16, 2017

Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals. ” Vidyard GoVideo and its Partner Ecosystem. .

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

Martech

JANUARY 25, 2022

All of it culminates in low trust between the two teams. According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. Influ2’s Person-Based Advertising solution is a BGM enabler. A dearth of shared, reliable data. And it impacts revenue. So what do you do?

Lead Ranking 102

Lead Ranking Top of Funnel Marketing Qualified Leads Ideal Customer Profiles 102

Martech

JUNE 1, 2022

The measurement data model is now based on events and parameters. Cookies have been used for decades to track internet users and deliver a personalized experience. It’s all about protecting privacy, ensuring transparency, and building trust with consumers. If not, it may be found among the Enhanced Measurement events.

Marketing Analytics Tools 125

Marketing Analytics Tools Marketing Attribution Analytics Google 125

Vidyard

OCTOBER 16, 2017

Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals.

Enterprise Management 50

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 50

Martech

SEPTEMBER 28, 2021

Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. Identity graph.

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Oktopost

JANUARY 12, 2021

For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. But it would help if you had some way of understanding and measuring how successful these methods are. For SaaS businesses, the expected return is closer to $1 billion.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Since social selling is essentially about building business relationships with existing and potential new clients, it may also occur offline during actual client interactions.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Salesforce Marketing Cloud

FEBRUARY 14, 2022

It starts with shifting your focus from your pipeline to the sales reps that keep it flowing and building a culture of trust and transparency in the process. Salespeople want to feel trusted.”. Get personal, get vulnerable, get connected. Here are some ideas to get you started: Discover timely insights and useful sales tips.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Oktopost

JANUARY 5, 2021

The use of the persona profiles that you create can and should touch and involve colleagues across the business. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Our colleagues in digital marketing pick them up and utilize them to help inform and direct content.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Vidyard

JANUARY 8, 2021

Their Mastering Remote Selling™ Training Program is designed to help sales reps easily transition from in-person to virtual selling. Prospecting with personalized videos. One bonus to holding a virtual event versus in-person is the ability to invite guest speakers from anywhere in the world! Remote Sales Training and SKO Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Madison Logic

JUNE 28, 2023

In the dynamic and crowded B2B technology marketplace, gaining a competitive edge is crucial for businesses to thrive. Detailed and accurate buyer personas provide insights into challenges, preferences, decision-making processes, communication channels, and desired outcomes, enabling personalized and resonating campaign strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Conductor

APRIL 15, 2020

Businesses are looking for solutions to the disruption caused by COVID-19. Businesses are retrenching and looking to cut costs, and those managers are searching for business solutions online, now more than ever. This is what it means to build brand trust and brand equity.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. Does your partner experience make it easy for them to learn about your products, share details with customers, and personalize offers for compelling sales pitches? Recommended for you.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82