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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

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Best Free eCommerce Software

TrustRadius Marketing

eCommerce software is ideal for business owners that want to set up and manage an online store. If you have a small business with more limited resources, a free plan gives you critical tools that won’t eat away at your margins. Picking the right eCommerce platform is an essential step in any business plan for an online store.

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Best Free eCommerce Software

TrustRadius Marketing

eCommerce software is ideal for business owners that want to set up and manage an online store. If you have a small business with more limited resources, a free plan gives you critical tools that won’t eat away at your margins. Picking the right eCommerce platform is an essential step in any business plan for an online store.

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Best Free eCommerce Software

TrustRadius Marketing

eCommerce software is ideal for business owners that want to set up and manage an online store. If you have a small business with more limited resources, a free plan gives you critical tools that won’t eat away at your margins. Picking the right eCommerce platform is an essential step in any business plan for an online store.

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2022 Predictions: Data strategy and privacy

Martech

Businesses understand the value of a positive customer experience in order to maintain brand loyalty,” said Traba. The retailers who prioritize first-party data sources from customer journey data, CRM platforms, POS systems, retail apps, affiliate marketing programs, etc. will be well-positioned.

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B2B Marketing 2022 Trends

The Lead Agency

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What started out as a crisis response has become our normality, and this has had a major impact on how business buyers and sellers will operate going forward, even after lockdowns have largely ended.

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Why Fintech is the Next Ad Industry Disruptor: Creating Offline Transaction-Based Advertising

Martech Advisor

Today’s retail CMOs are fixated on proving how their efforts map back to their business’s bottom line -- a sale -- and how they can ensure every investment and campaign is not only measurable but able to make a direct correlation to a transaction. Also Read: Blocking: Ad-fraud Prevention or Cure?