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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. A clear social media marketing goal can help you establish a precise, streamlined, and focused approach that will yield results for your business.

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4 Practical Tips to Get Your Business Ready and Set for 2022

Marketing Insider Group

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. Businesses will need to optimize their sites for voice search.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. What is a lead magnet? Achieve a quick win.

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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Make Data Cleaning a Routine. Know Your Audience.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

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The Importance of an Email Marketing Database for a Business

SendX

However, with the right approach, your email list will become a hugely profitable part of your business. Why is a Healthy Email List Essential to Your Business? A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers. Email marketing and mailing lists are inseparable.