Email Marketing ROI: Measure with Ease Using HubSpot
JULY 24, 2015
Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. But how do you measure ROI for complex business efforts such as email marketing? HubSpot’s marketing automation software makes it pretty easy. Step 2: Use the Sources Tool within HubSpot. Takeaway and Other Tips.
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. The staffing plan idea got me to thinking about lessons I’ve learned about organizing digital marketing teams from my experiences with Hubspot and I ( @fearlesscomp ) was even a featured guest on Hubspot TV with Mike Volpe and Karen Rubin (see image below).
Lessons from HubSpot’s State of Inbound Marketing Report
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3
Hubspot Inbound Conference Recap 7 of 9
SEPTEMBER 23, 2015
Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. Lead with customer pain points in your pitch deck. 78% of business software buyers begin their evaluation with a web search. Check us out !
3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah
APRIL 24, 2016
This post originally appeared on HubSpot's Sales Blog. Since he co-founded HubSpot almost 10 years ago, the business has grown from $0 to $181M in annual revenue. Below are the three productivity tips he uses to get stuff done. But science backs this tip up, too. Fragmented days lead to fragmented weeks -- not good.”. What are your best productivity tips?
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits. No Time to Blog?
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.
Useful Tips from Inbound Marketing Summit and Hubspot User Group
Customer Experience Matrix
SEPTEMBER 20, 2011
I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. Michael Damphousse, Green Leads - 30% higher response rate to 3 sentence text email than HTML email - 10x more likely to reach a lead by telephone if call within first hour of submission - 15% higher chance of answering a call from a local phone number - leave a voicemail that says you are sending an email and ask for a reply - peak answering times are 7:30 to 9 a.m. hubspot lead generation inbound marketing innovation social media marketingand 4 to 6 p.m.;
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Smith provides some blogging basics and helpful tips for those relatively new to blogging. Guidance for New Bloggers.
The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
DECEMBER 16, 2014
Over the last eight years, lots of things have changed in HubSpot''s marketing. And our monthly lead numbers? By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. Email became a key lead gen source for us.
How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
JUNE 23, 2016
A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it's not necessarily an indicator of future success, it's a critical moment for any business. Business pitches take place in a wide variety of settings, from elevators, to offices, to cocktail parties. 8 Tips From Successful Shark Tank Product Pitches.
10 Most Popular B2B Lead Blog Posts of 2016
B2B Lead Generation Blog
DECEMBER 12, 2016
I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Tips On How to Use LinkedIn for Better Lead Generation.
7 Real Marketing Interview Questions From HubSpot's CMO
JANUARY 8, 2013
Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em. This method of questioning got its name from how business schools use case studies as a teaching method.
The Beginner's Guide to Small Business Marketing Online
MARCH 6, 2017
Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. For local businesses, it's equally as important to have essential and updated information readily available for potential clients.
The Anatomy of a Lead-Generating Website
NOVEMBER 11, 2016
There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. That's why it's so important to design your website with lead generation top-of-mind. The Anatomy of a Lead-Generating Website.
4 Quick Tips to Set Your Business Development Reps Up for Success
Sales Prospecting Perspectives
JUNE 11, 2014
Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot. Below are 4 Quick Tips to set your BDR up for success - which in turn, sets your business up for success: 1. Whether it be lead intelligence or researching a company''s blog/press releases - get relevant and get real. Hello! CALLER ID!
Why Your Business Needs Outbound Lead Generation
MARCH 13, 2017
Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. To gain a better understanding why your business can still profit from outbound strategies, let’s take a quick look at the differences between inbound and outbound marketing: Key Differences. In 2005, HubSpot developed the concept of Inbound Marketing to provide a better understanding of the process and how it differs from traditional marketing methods (i.e., This shows us that businesses can still rely on outbound marketing just as much as inbound marketing.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Expert SEO Guides, Tips and Tricks. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. 7 Hot SEO Tips and Tricks for Blogs by RazorSocial. 21 Industry Experts Share Their SEO Tips For 2014 by Reginald Chan.
Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
FEBRUARY 14, 2017
Got an account but struggling to get more followers and turn them into leads? We’ve got tools and solutions to all of that, whether you’re new to or experienced with using Instagram for business. In this YouTube Live event , experts from Iconosquare and HubSpot will teach you the most current strategies on how to grow, delight, and transform your Instagram audience into leads.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Find the answers to those questions and many more here in more than two dozen of the best Twitter guides, tips and helpful infographics of the past year. Twitter Guides and Tips. 8 Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. A Simple Tip to Get a Huge Increase in Engagement on Twitter by jeffbullas.com. Twitter Tips for Beginners.
9 Lead Generation Mistakes Marketers Need to Stop Making
OCTOBER 28, 2016
For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Facebook Marketing Tips & Techniques. Brian Carter identifies seven common mistakes made by businesses on Facebook and how to correct them. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. 10 Best Practice Tips for Facebook Page Content Publishing by jeffbullas.com. Facebook for Small Business Marketing.
Lead Nurturing: You can’t automate trust
B2B Lead Generation Blog
NOVEMBER 17, 2014
Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. As you might guess, we both experienced lead nurturing follow-up after those visits. They are time constrained and too busy to think. I think a perfect way to do this is through lead nurturing.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true.
New Marketing Automation Buyer’s Guide Offers Valuable Advice
APRIL 16, 2014
TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. The guide also includes insights from leading marketing automation practitioners. What the business metrics that we hope to impact?
18 Tips for Planning a Flawless New Product Launch
AUGUST 5, 2016
At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. 18 Foolproof Product Launch Tips. What are the leading strategies and tactics in this space? At HubSpot, we write a mock press release before we launch a product. And if we only generate 300 leads, we know some tactics didn't work at all.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
Feel free to take some tips from my approach and adopt them for your own hiring process. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. And now, let me get to my point. Don't overlook this. how often?
How to Use LinkedIn to Generate Leads
B2B Lead Generation Blog
MARCH 16, 2015
Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1.
Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
MARCH 2, 2014
This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling. 5 Aspects of a Kick-Ass Business Card. In this blog post , you will learn the five aspects of an awesome business card.
10 of the Best Podcasts About Business and Management
NOVEMBER 3, 2016
We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. Since the majority of podcasts are light in tone and conversational in structure, they make it easy to explore business challenges and trends from multiple perspectives. Former U.S.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. And that leads to questions, like: What are the best ways to attract more (relevant) followers? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. by Ask Aaron Lee.
Focusing on your Klout score is detrimental to your business
AUGUST 22, 2012
We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. Who is Hubspot? My answer, quite simply is: No. Possibly.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. 9 tips for managing Twitter in just 20 minutes a day by Nashville Business Journal.
11 Clever Ways to Nurture Leads With Your Business Blog
APRIL 26, 2013
When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. A bit of a marketing Swiss army knife, that business blog. That''s right!
How To Increase Referral Traffic And Get More Leads
SEPTEMBER 22, 2016
So, what is referral traffic and how can you use it to generate more leads ? When someone clicks a link on a website or social network and is then taken to another site, tracking software, such as Google Analytics or HubSpot , counts that visitor as referral traffic. B2B businesses will find that it is more difficult to get featured on review websites. Lead Generation
HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
JUNE 6, 2012
The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The partnership will directly connect social media to generating, managing, and nurturing leads for the first time, and we think it's a match made in heaven. But you don't have to limit lead nurturing to email. What tips can you share
11 Helpful Resources for Improving Your Business Skills
MAY 2, 2016
Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Here are 11 of the best resources out there to help you become more business-savvy. Rossotti.