Lessons from HubSpot’s State of Inbound Marketing Report
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3
Email Marketing ROI: Measure with Ease Using HubSpot
JULY 24, 2015
Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. But how do you measure ROI for complex business efforts such as email marketing? HubSpot’s marketing automation software makes it pretty easy. Step 2: Use the Sources Tool within HubSpot. Takeaway and Other Tips.
Lead Generation: 5 tips to generate leads faster on LinkedIn
B2B Lead Generation Blog
APRIL 1, 2013
Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. Guess what? Industry. Location.
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. The staffing plan idea got me to thinking about lessons I’ve learned about organizing digital marketing teams from my experiences with Hubspot and I ( @fearlesscomp ) was even a featured guest on Hubspot TV with Mike Volpe and Karen Rubin (see image below).
Staffing and Launching Your Content Marketing Program
manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. brand publishers aren’t in the business of publishing. These examples may sound hyperbolic, but they get at values that lead. HubSpot is the inbound marketing genius who wants. business. We do have clear business goals for The Content. media business.
Infographic: The State of Marketing Automation Maturity
JUNE 29, 2015
As the infographic below illustrates, results from the survey suggest that, while the typical marketing automation user makes full use of some functionality, many more are failing to follow even the most basic lead management best practices , best practices that represent some of the most compelling business rationale for investing in marketing automation in the first place.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits. No Time to Blog?
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.
How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
JUNE 23, 2016
A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it's not necessarily an indicator of future success, it's a critical moment for any business. Business pitches take place in a wide variety of settings, from elevators, to offices, to cocktail parties. Image Credit: Business Insider. Out-work.
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. And it would lead to GE’s. Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. leads through inbound marketing. “I think it’s almost. to really lay out the business case behind GE, and we.
Useful Tips from Inbound Marketing Summit and Hubspot User Group
Customer Experience Matrix
SEPTEMBER 20, 2011
I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. Michael Damphousse, Green Leads - 30% higher response rate to 3 sentence text email than HTML email - 10x more likely to reach a lead by telephone if call within first hour of submission - 15% higher chance of answering a call from a local phone number - leave a voicemail that says you are sending an email and ask for a reply - peak answering times are 7:30 to 9 a.m. hubspot lead generation inbound marketing innovation social media marketingand 4 to 6 p.m.;
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Smith provides some blogging basics and helpful tips for those relatively new to blogging. Guidance for New Bloggers.
The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
DECEMBER 16, 2014
Over the last eight years, lots of things have changed in HubSpot''s marketing. And our monthly lead numbers? By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. Email became a key lead gen source for us.
Lead Nurturing: You can’t automate trust
B2B Lead Generation Blog
NOVEMBER 17, 2014
Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. As you might guess, we both experienced lead nurturing follow-up after those visits. They are time constrained and too busy to think. Build trust with lead nurturing. It was fast. They simply ignore them.
7 Real Marketing Interview Questions From HubSpot's CMO
JANUARY 8, 2013
Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em. This method of questioning got its name from how business schools use case studies as a teaching method.
How to Use LinkedIn to Generate Leads
B2B Lead Generation Blog
MARCH 16, 2015
Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1.
4 Quick Tips to Set Your Business Development Reps Up for Success
Sales Prospecting Perspectives
JUNE 11, 2014
Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot. Below are 4 Quick Tips to set your BDR up for success - which in turn, sets your business up for success: 1. Whether it be lead intelligence or researching a company''s blog/press releases - get relevant and get real. Hello! CALLER ID!
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Expert SEO Guides, Tips and Tricks. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. But change is.” by Forbes. SEO is branding.
18 Tips for Planning a Flawless New Product Launch
AUGUST 5, 2016
At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. 18 Foolproof Product Launch Tips. What are the leading strategies and tactics in this space? At HubSpot, we write a mock press release before we launch a product. And if we only generate 300 leads, we know some tactics didn't work at all.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Find the answers to those questions and many more here in more than two dozen of the best Twitter guides, tips and helpful infographics of the past year. Twitter Guides and Tips. Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Simple Tip to Get a Huge Increase in Engagement on Twitter by jeffbullas.com. Twitter Tips for Beginners. Why?”.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Facebook Marketing Tips & Techniques. Brian Carter identifies seven common mistakes made by businesses on Facebook and how to correct them. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. 10 Best Practice Tips for Facebook Page Content Publishing by jeffbullas.com. Facebook for Small Business Marketing.
New Marketing Automation Buyer’s Guide Offers Valuable Advice
APRIL 16, 2014
TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. What the business metrics that we hope to impact? 2. In your mind, does it encompass inbound or do you define it more narrowly to be lead nurturing or other?
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true.
Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
MARCH 2, 2014
This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling. Aspects of a Kick-Ass Business Card. In this blog post , you will learn the five aspects of an awesome business card.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
Feel free to take some tips from my approach and adopt them for your own hiring process. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. And now, let me get to my point. Don't overlook this. how often?
11 Helpful Resources for Improving Your Business Skills
MAY 2, 2016
Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Here are 11 of the best resources out there to help you become more business-savvy. Rossotti.
12 of the Best Facebook Post Ideas for Facebook Lead Generation
AUGUST 10, 2016
Most marketers know by now that Facebook is an important business tool for companies of every size and industry. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. But what about using Facebook for lead generation? The 2 Types of Leads You Can Capture on Facebook.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. And that leads to questions, like: What are the best ways to attract more (relevant) followers? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. by Ask Aaron Lee.
11 Clever Ways to Nurture Leads With Your Business Blog
APRIL 26, 2013
When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. Smart CTA tool (like HubSpot''s ) can make all this possible. That''s right!
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. tips for managing Twitter in just 20 minutes a day by Nashville Business Journal.
Focusing on your Klout score is detrimental to your business
AUGUST 22, 2012
We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. Who is Hubspot? Please continue reading for our analysis.
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. Lead Gen Opportunities for Your Business Blog.
HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
JUNE 6, 2012
The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The partnership will directly connect social media to generating, managing, and nurturing leads for the first time, and we think it's a match made in heaven. But you don't have to limit lead nurturing to email. What tips can you share
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!
How to Turn Your Blog Subscribers Into Valuable Business Leads
AUGUST 26, 2013
But let me tell you -- building a successful business blog isn''t just about creating content. Well, we''ve already written posts about how to optimize for nurturing casual visitors into dedicated subscribers , and how to optimize for nurturing your current leads. How to Nurture Your Blog Subscribers Into Business Leads. Share your tips in the comments
24 Exceptional Email Marketing Tips, Techniques and Tactics
APRIL 8, 2013
In spite of all the abuse of the medium that’s been perpetrated over the years either maliciously (in the case of spammers) or simply as a result of ineptitude by well-meaning but ill-informed marketers, consumers and business decision makers alike continue to be willing to exchange their email addresses for the promise of valuable information on a regular basis. Email Design Tips.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Michael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) ” 10 Reasons Visual Content will Dominate 2014 by Advanced Lead Generation Marketing Blog. by HubSpot. by HubSpot.
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
AUGUST 27, 2015
When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. That's where lead scoring comes in. It helps sales and marketing teams prioritize leads and increase efficiency.
11 Actionable Writing Tips [+Examples]
SEPTEMBER 1, 2014
Here are 11 actionable writing tips to help you do just that. 1. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Do I really need to expound further on this tip? Which of these 11 actionable writing tips were your favorite? Image source. Image source.
HubSpot's Strategy for Winning the Marketing Automation Horserace
Customer Experience Matrix
OCTOBER 2, 2011
Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. The company is now doing more to help marketers nurture the leads its attracts.