SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Hubspot

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. As an example, Domain Authority is Moz’s best guess at a website’s ability to rank itself and has no bearing on a website’s ability to pass link equity to other sites. And links alone won’t help you capture many of these placements.

Link Building 107

Link Building Internet Marketing Ad Building Planning 107

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Captivate with mobile video.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Marketing Insider Group

JUNE 3, 2024

As a business owner, you know that staying visible on search engines is crucial for success. As the internet evolves, so do user expectations and the nature of online content. Examples of significant past updates include: Panda Update (2011): Focused on reducing low-quality, thin content.

Google 203

Google High Quality Lead Search Marketing SEO 203

Webbiquity

SEPTEMBER 11, 2020

As a local business, creating a strong online presence can seem like a huge waste of time and money. After all, you’re a small store that serves a small area; how could you possibly make use of anything more than a basic website, and maybe a Facebook business page? Work with marketing teams that know your industry.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

OCTOBER 30, 2018

Running a small business often means having a busy web server. In today’s digital world, a website is one of the most important components of a small business marketing plan. For a growing number of companies from SaaS developers to ecommerce to content providers, their website is the small business.

Small Business Marketing 180

Small Business Marketing Marketing Websites Conversion Practices 180

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Marketing Insider Group

JUNE 5, 2024

After all, corporations have access to social media , mobile apps, and numerous online platforms, so interacting with customers through a website isn’t as common as in the past. Many businesses don’t use them for product promotion because they have e-commerce sites to fill that void, but these websites remain useful tools.

Marketing Websites 154

Marketing Websites Work Management Social Media Mobile Marketing 154

Optinmonster

MAY 2, 2024

According to Facebook, more than 1 billion messages are sent on the Messenger platform each month between people and businesses alone. That’s a lot of marketing messages between regular folks and businesses. This finding suggests that buyers like contacting and hearing from businesses through messaging platforms.

Facebook 86

Facebook Paid Search Agency Business Click Rate 86

Stevens & Tate

DECEMBER 12, 2019

This means that you should take time to review the progress of your marketing efforts this year. You should also think about adjusting your internet marketing strategy and improving upon it. Even if your internet marketing strategy was successful this year, there are always ways you can improve.

Internet Marketing 81

Internet Marketing Marketing Strategy Marketing & Strategy Social Media 81

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. But what makes a headline truly stand out? Dive in and discover the power of a well-crafted headline!

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

illumin

APRIL 25, 2024

It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Netflix, Apple TV+, Disney+, Hulu, and Roku Channel are just some examples. Examples include YouTube, Pluto TV, and Tubi.

Cable 106

Cable Television marketing Mobile Advertising Broadcasting 106

Marketing Insider Group

NOVEMBER 29, 2022

billion websites on the internet, meaning you have to go above and beyond to encourage users to explore yours. Your website should reflect your current business goals and brand identity. For example, perhaps you’re thinking about redesigning your healthcare website. Your website isn’t mobile-friendly. There are around 1.88

Marketing Websites 270

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 270

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Some examples of digital products are video games, music, movies, apps, and e-books. Because of these advantages, digital products are a great way to start your own small business. Why Sell Digital Products?

Examples 91

Examples Product Work Management Marketing Management 91

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. In the early days of the internet, ‘Above the Fold’ was a straightforward concept, largely influenced by the standard desktop screen sizes. This is a great way to get business leads.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Customer Experience Matrix

MAY 24, 2016

For example, you wouldn’t store the minute-by-minute history of weather in every location if it were only relevant at times and places of customer interactions. A more profound (or, at least, less technical) chain of thought started with an “influencer panel” observation that mobile devices are now the standard tool for doing everything.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Hubspot

MARCH 6, 2019

billion people who accessed the internet through a mobile device, according to Statista. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt.

Mobile Marketing 78

Mobile Marketing SMS Work Management Paid Search Agency 78

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Crimson Marketing

NOVEMBER 19, 2014

The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. Smartphones and tablets—or, collectively, mobile devices—are now dominant, and only increasing in importance. Digital Marketing Infographics'

Mobile Marketing 100

Mobile Marketing Peer-to-peer Viral Marketing Fulfillment 100

Biznology

OCTOBER 1, 2018

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow. Mobile Technology.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Zoominfo

SEPTEMBER 10, 2020

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years. Source: ZoomInfo.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Navigate the Channel

MARCH 15, 2018

Smartphones are now the number one way that consumers access the Internet. This new consumer requires a new type of marketing – you have to keep up with their fast-paced lifestyle and stay relevant to their needs moment-to-moment. Here are a few tips on dominating your niche by leveraging engagement in the mobile space.

Mobile Marketing 72

Mobile Marketing Click Fraud Word of Mouth Paid Search Agency 72

Scoop.it

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Optimize for mobile.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Work Management 87

Sprout Social

AUGUST 19, 2021

The COVID-19 pandemic put further strain on brick-and-mortar businesses. In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. Shops are free to set up and are hosted within your Facebook business profile.

Stats 128

Stats Examples Tips Top of Funnel 128

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Smart small businesses do not make assumptions. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Vision6

MAY 30, 2023

Before we dive into some sms marketing examples, it’s important to know exactly what SMS marketing is and why should it be part of your marketing strategy ! SMS marketing still remains one of quickest and most direct ways for brands to communicate with customers.

SMS 52

SMS Examples Marketing Management Opt-out 52

Stevens & Tate

SEPTEMBER 6, 2019

The mobile market has skyrocketed over the past decade. It’s also estimated that around 20 percent of American adults access the Internet solely through their smartphones. As such, it’s no surprise that businesses both big and small are focusing more and more on mobile marketing.

Mobile Marketing 40

Mobile Marketing Tips Mobile Advertising SMS 40

Adobe Experience Cloud Blog

JUNE 24, 2016

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Mobile Messaging. Mobile Website.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Internet ad spend grew after years of stagnation.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Salesforce Marketing Cloud

DECEMBER 1, 2021

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. And the market is big: In 2021, the number of digital buyers is expected to reach an incredible 2.14 billion across the globe – the largest audience recorded.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

Sharpspring

JUNE 16, 2017

Automation and mobile are two big marketing buzzwords these days – and for good reason. Mobile is growing rapidly and now represents 51% of internet searches , as compared with 42% of searches made on a desktop computer. For example, it can remind a customer of an unpurchased item in their shopping cart.

Marketing Automation Services 48

Marketing Automation Services Mobile Marketing Lead Generation Marketing Automation 48

Navigate the Channel

NOVEMBER 10, 2023

The fastest way to make business information relevant to a person is to make that information local. Example – all else being equal, would you rather go to a shoe store down the street or one that is 100 miles away from you? Marketers in general have discovered that the wide net strategy of marketing is all but dead.

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65

Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119