Marketing Insider Group
DECEMBER 21, 2020
Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Shift from lead gen to customer retention. this year as well.
Webbiquity
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
SEPTEMBER 9, 2016
The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Ruth Stevens, eMarketing Strategy , President. Short and sweet from Ruth Stevens: “My clients, despite the presence of extensive lead gen support, still rely on cold calling to get access to the accounts they target.
Adobe Experience Cloud Blog
JULY 6, 2018
So now it’s time to fire up the ads and watch as your leads turn into revenue, right? While a high quantity of leads can undoubtedly be good, it’s not enough. According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance.
PathFactory
MARCH 4, 2021
While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. What are the company’s business goals and objectives? In other words, it’s about getting new accounts to revenue – and existing accounts to even more revenue.
KoMarketing Associates
JANUARY 27, 2014
While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. MarketingProfs.
Webbiquity
JANUARY 2, 2013
21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.”
Expert insights. Personalized for you.
353 
Let's personalize your content