Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Consider list building, list cleaning and segmentation to get the most from your list efforts.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. As you embark on your marketing automation journey, consider the following tips to get the most from your solution: 1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 120

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. It’s time to learn about lead generation in email marketing and five ways you can improve it.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. Why Email Segmentation Is Important In B2B?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

ClearVoice

MAY 7, 2024

No one likes getting abysmal results out of their personalized marketing campaigns. Getting to grips with detailed audience segmentation can transform your campaigns, boosting engagement, clicks, conversions, and, ultimately, sales. This helps you better target your marketing efforts and improve campaign outcomes.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

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Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

seo.co

MAY 11, 2021

Getting clear on who your audience is can be one of the most helpful steps in the business growth process. This is best done through a process known as market segmentation. Let’s roll… What is Market Segmentation? The concept of market segmentation is pretty simple and straightforward.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. These emails include customized greetings, addressing recipients by their names and perhaps including a company name.

Automation 96

Automation Top of Funnel Psychographics Loyalty 96

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Enterprise Management Work Management 114

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. You can use segme ntation to improve your email campaigns, ads, and even your blog content.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClearVoice

JANUARY 20, 2019

Dividing up your customers into distinct segments makes it possible to target your content more effectively. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. Source: B2B Content Marketing Report. Craft the new segments.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Biznology

AUGUST 25, 2016

Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Today, I want to talk about something similar.

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

BenchmarkONE

FEBRUARY 16, 2022

When you initially set out on your journey to market your brand, product, or service, you may be tempted to jump right in. However, going after everyone who is willing to listen or could even be remotely interested in what your business has to offer isn’t something we’d recommend. What is a Target Market?

Small Business Marketing 67

Small Business Marketing Paid Search Agency Work Management Planning 67

SendX

NOVEMBER 12, 2020

Over the years, the wealth of information on the World Wide Web has proven to be a great resource for businesses around the world. Today, we are able to harness that vast amount of information to significantly enhance business productivity and functioning. This gives sales teams all the cues they need to get a prospect to book a demo.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. You can use segm e ntation to improve your email campaigns, ads, and even your blog content.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

Inbox Insight

JANUARY 15, 2024

Harnessing the power of technographic data can be a game changer in today’s data-driven business landscape. This comprehensive guide explores what technographic data is, how it’s collected, and its various applications in enhancing marketing and sales strategies. Who uses technographic data?

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Stevens & Tate

AUGUST 24, 2023

Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. And that is where email personalization comes in.

Personalization 81

Personalization Trigger Marketing Psychographics Open Rate 81

Mailmunch

MARCH 2, 2021

Building an effective email marketing strategy is every marketer’s first task. Once a marketer starts implementing his approach, he wishes for prospects to come up to him and say, “I need your service/product.” If your email strategy is built the right way, you will have prospects lining up for more.

Psychographics 58

Psychographics Business Opt-out CAN-SPAM 58

PureB2B

JULY 19, 2021

Marketers need to remember a crucial fact when marketing to Gen Z and Millennials: their values differ significantly from previous generations. Although traditional ads are failing to produce desired outcomes, marketers understand that marketing remains the foundation of any effective business strategy.

Planning 62

Planning Psychographics Business Work Management 62

Optinmonster

APRIL 10, 2024

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

ActiveDEMAND

NOVEMBER 3, 2016

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. One avenue of segmentation is geographic location (or GEOIP-based segmentation). Geographic information is just one segmentation. Marketers know “like attracts like”.

Segmentation 40

Segmentation Marketing Automation Services Psychographics Demographics 40

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? A customer satisfaction survey is a tool businesses use to gather feedback from customers about their experience. A customer satisfaction survey can be conducted through various digital channels , from chatbots to email.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

ActiveDEMAND

JANUARY 13, 2017

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. Segmentation Some marketers claim they are using personalization because they use visitor segmentation in their messaging.

Segmentation 40

Segmentation Personalization Marketing Automation Services Psychographics 40

Marketri

OCTOBER 25, 2023

Before you commit a budget to marketing, you want assurance those dollars will drive the results you’re looking for. As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. That’s where it helps to have insights from veteran B2B marketers. It sounds like the most basic of questions.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Martech Advisor

OCTOBER 21, 2019

An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Hubspot

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. Figure out what you’re selling Are you going to offer all your business’ services online?

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Marketing Insider Group

NOVEMBER 10, 2020

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. We can all think of big marketing campaigns that have been a disaster. Source: [link].

Segmentation 352

Segmentation Research Psychographics Marketing Budget 352

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

ClearVoice

MAY 29, 2023

Marketing Manager, Mark. They’re called marketing personas. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40