Lenny's Newsletter

SEPTEMBER 5, 2023

Y Combinator (YC) especially is very effective at helping you get early users, but not the way you’d think (as you’ll see below). ” — Frederic Kerrest , COO and co-founder And Gusto : “Gusto’s first 10 customers came from friends we knew who were just starting their businesses in California.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Marketing Insider Group

AUGUST 5, 2020

Since then, computers started to become a part of our daily lives, and thanks to modern tech, automation is now more common than ever – especially in the business world. So, establishing this recognition with automatic retargeting is going to help boost conversions. Helps Meet Customers’ Expectations.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Metadata

SEPTEMBER 28, 2023

If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. Maybe paid social advertising is dead (at least for your business).

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Buffer

JANUARY 6, 2021

In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. Buffer’s mission is to provide essential tools to help small businesses get off the ground and grow. Maria brings with her a breadth of experience working in SaaS and working with small businesses.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 62% feel uncomfortable with how companies use their personal/business information.

Privacy 99

Privacy Loyalty Work Management CPO 99

Metadata

DECEMBER 5, 2023

Ok, down to business. We’re ready to help with that when you are. Our customers are tip-of-the-spear innovators who are all in on pursuing unconventional tactics. By proxy of partnering with Metadata, they’re already prone to experiment, adjust, and adapt. 101-500 4.3X

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

SmartBug Media

DECEMBER 5, 2022

That being said, by developing abilities, business fundamentals, functions, and skills, you can create a kind of road map for yourself. Chief people officer (CPO). I just shared a few situations that help professionals find their way into the C-suite, but let’s dig a little deeper. But, what in life ever is?

CPO 96

CPO Ad Building Lead Ranking Planning 96

Engagio

MAY 23, 2023

Whether you’re a marketer looking to supercharge your B2B campaigns or a business owner looking for a competitive edge, we’re the solution you’ve been looking for! AI Reason 8 Customer Support: Demandbase Provides excellent customer support, ensuring that customers have access to the help they need when they need it.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Seismic

DECEMBER 20, 2021

We couldn’t help ourselves – ’Tis the season! The 2021 Sales Enablement Benchmark Report , which surveyed enablement practitioners about their organization’s enablement maturity, found that Visionaries or enablement leaders view sales enablement as a strategic business enabler for their company. With cheer, season’s greetings!

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Nuvi

DECEMBER 16, 2021

December 16, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has promoted Pranav Desai to Chief Product Officer (CPO). ” Prior to joining Reputation, Desai was a Group Product Manager for Verint’s Customer Experience Business Unit. SAN RAMON, Calif.

Promotion 40

Promotion CPO Product Lead Scoring 40

Seismic

OCTOBER 24, 2023

In the last 12 months, Seismic customers have: Interacted with more than 49,000 pieces of content per hour throughout the Seismic Enablement Cloud Completed 19,000 lessons per hour through Seismic Learning Shared more than 500 social posts per hour through Seismic LiveSocial We’ve been just as busy.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Seismic

OCTOBER 25, 2022

Now more than ever — with market conditions uncertain, and change always around the corner — it’s critical for businesses to invest in a powerful enablement strategy. As enablement has evolved and proven its business impact, teams have earned more visibility — and expectations — from the c-suite. Seismic Enablement Planner.

Planning 52

Planning CPO Content Training 52

Mereo

MARCH 24, 2022

Few professional sellers enjoy the challenge of business development — and even fewer excel at it. Generating high-quality leads is no easy feat, and as buyer power continues to increase, successful business development is only getting harder. What can your business development team do with that stark reality?

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Aberdeen

DECEMBER 21, 2022

This post provides a brief summary of my key takeaways: Celia Fleischaker, the CMO of the company has opened the event by highlighting that despite the recessionary pressures companies across many industries face, elevating CX is still a priority for business leaders.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Sana Commerce

JULY 7, 2022

There’s quite a lot at stake when deciding on a solution that will help your B2B business move into the future with a web store. Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. B2B e-commerce is no exception to that rule.

Work Management 52

Work Management Marketing Management Process Automation 52

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. At the end of this session, we’d hope to know as much about your business process as humanly possible.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. At the end of this session, we’d hope to know as much about your business process as humanly possible.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Mereo

NOVEMBER 29, 2018

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. They can be introduced at a later date or at quarterly business review-type meetings. It belongs to the head of sales. And what about those other 12 pieces of content? There is time.

CPO 34

CPO Best Practices Lock-In CMO 34

LEADership

NOVEMBER 5, 2013

Optimization then, is the process of refining and strengthening relationships in order to get better business results overall. The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog.

Social Media 40

Social Media Optimization CPO Media 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. What demand generation marketers need today, tomorrow, and every day in the future is an uninterrupted view of performance from the first impression to closed-won business.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Mereo

DECEMBER 21, 2023

While AI has undoubtedly revolutionized various aspects of business operations, it is crucial to acknowledge the potential drawbacks that come with it. Marketing should help with stories and references throughout the sales journey. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

JANUARY 27, 2021

In fact, according to Harvard Business Review, each year more than 30,000 new products are launched — and a whopping 95% of them fail ( 2019 ). How do you avoid putting your business’ fortunes into a strategy that the organization lacks the capability to execute successfully? A major lack of validation.

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. It’s safe to say that we’ve been busy. . Can you quantify the value of brand advertising in relation to demand creation and even downstream business outcomes? . How are these higher-funnel activities actually driving business?

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Lenny's Newsletter

AUGUST 8, 2023

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. Even if you’re not building a B2B startup right now, you’ll find inspiration, new ideas, and frameworks that will help you with the product you’re building right now. Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

Seismic

OCTOBER 26, 2022

He also spoke about doing business in a digital-first environment. He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Wherever you are, we can help. Enablement is now strategic.” Enablement is now strategic.”

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Mereo

MAY 11, 2023

“Pricing can be a highly debatable, emotional subject, both internally and externally,” Minda Marshall, VP of Business Development, said. Here, we share four key pricing principles that can help you achieve the latter. 4 KEY PRICING STRATEGY PRINCIPLES There should be zero mystery, ambiguity and unpredictability in pricing.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Mereo

NOVEMBER 15, 2023

We immediately saw the benefit of their doing so and gladly helped. But when you fine-tune your organization to be buyer-first in focus and to align to your current business model and market environment, you set it on the road to sustainable revenue performance. A poorly-structured organization threatens your revenue potential.

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Lenny's Newsletter

AUGUST 15, 2023

Subscribe now Welcome to part two of kickstarting and scaling a B2B business. It really helped refine that idea. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. Forty percent (nearly half!) We think we can save you money, but we want to prove it to you.

Validation 52

Validation Startups CPO B2B 52

Mereo

SEPTEMBER 15, 2022

Some describe PLG as a business methodology in which the product itself primarily drives user acquisition, expansion, conversion and retention. In this article, I will dissect what PLG is — and, importantly, help overcome any misconceptions by detailing what it is not. that enable users to educate themselves and quickly get help .

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Metadata

JANUARY 8, 2024

For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs). This is demand generation 101 and will help you find leaky holes in your strategy, aka where you’re wasting money.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Mereo

JANUARY 6, 2022

Yet business leaders we talk to are getting nervous about another coming tremor reminiscent of the Great Resignation. While virtual selling helps keep costs of sale low, in-person is still an important part of building a trusted advisor relationship. FORTIFY TEAMS AND AVOID TUMULTUOUS TURNOVER. In September 2021 the U.S.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

ClickZ

OCTOBER 27, 2020

Their marketing leadership is made up of visionaries who can help marketers understand where to prioritize their digital transformation efforts. Our users are asking us to take things off their plate so they can focus on other parts of their business,” explains Dewey. Jon Miller is the CPO at Demandbase.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Seismic

MARCH 11, 2021

Join us March 24-25, 2021, and choose from 60+ sessions where more than 100 professionals will share actionable insights to help level-up your practice. Attendees can curate their own Digital Shift journey by selecting from the more than sixty unique sessions to create an experience that aligns with their business goals. Storytelling.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Tomorrow People

FEBRUARY 27, 2018

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Because the first thing to understand about our editorial copy is that it’s a business process. These guys are the best in the business. Ah, writing. It’s a mix.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Buffer

NOVEMBER 30, 2020

m illion in late 2014 with a secondary liquidity component, in part to remove the pressure to sell and help us go long. This helps us take a genuinely long-term view on the business. More experienced people often didn’t quite see a place to help out and share ideas around which direction a project could take.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77