article thumbnail

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Because let’s face it, we need to run a business around it. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary. Stay in the Loop.

CPO 144
article thumbnail

Good morning: Are you looking after your metrics?

Martech

Question for you: Do you think your performance is being measured on the right metrics, or is there a disconnect between your performance goals and actually doing what it takes to deliver business outcomes? Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. Editorial Director.

CPO 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

I’m Thinking Of… Account-Based Experience and Beyond With Jon Miller

Engagio

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. Find: Here, you identify the styles of ABM for your business.

CPO 71
article thumbnail

All Roads Lead to Measurement: How to Future-Proof B2B Marketing

Drew Neisser

Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? In this episode of Renegade Marketers Unite, CMOs Chris Willis of Acrolinx , Tara Robertson of Teamwork , and Karl Van den Bergh of Gigamon each share how they evolved marketing metrics at their organizations.

CPO 52
article thumbnail

CEOs, Partnerships and Innovation – April in Review

Champion Communications

The end of the financial year is here which is always a time for business reflections, changes and future planning. Prior to his role as CEO, Akash has held executive roles at GreyOrange, including CTO and CPO. This April saw exciting new role changes for some of our clients with CEOs at the forefront of the news agenda.

article thumbnail

How to Build a Career Path Toward the C-Suite

SmartBug Media

That being said, by developing abilities, business fundamentals, functions, and skills, you can create a kind of road map for yourself. Chief marketing officer (CMO). Chief people officer (CPO). In other words, there’s no straight shot, and it’s certainly not a smooth journey. But, what in life ever is?

CPO 96
article thumbnail

Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 62% feel uncomfortable with how companies use their personal/business information. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Prioritizing Customer Data Privacy.

Privacy 99