Marketing Edge

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Companies, Take Back Your Name

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Quick and to the point.

Name Your Favorite “New Small” Technology

Marketing Edge

Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. Author Phil Simon surely makes enabling technologies easy to understand and more importantly practical for business decision makers. small business technology cloud computing enabling technology small business technology

Facebook Changes Don’t Change Challenge

Marketing Edge

Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas. We discuss a real. Quick and to the point.

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him. Both have worked in production companies, and they recently won a similar content for Converse.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. company? Introduction 4 II.

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Hitting on a single topic in marketing, social media and business communications. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media. Blog Post marketing social media #SMW @SMW12 social business social media week

How Content Marketing Allows Big Finance to Look Social

Marketing Edge

I can appreciate how difficult it must be for companies in the financial industry to incorporate social media. The medium that pushes companies to be human in the harsh environment of credit scores, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Financial

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. Hitting on a single topic in marketing, social media and business communications. This is not a criticism. This is the premise upon. Quick and to the point. Facebook advertising mobile technology digital marketing Facebook privacy Google privacy marketing

Brand Buy-In Matters, No Matter What Size Company

Marketing Edge

Time 21:52. I’ve always found it interesting that many company CEOs view marketing as an after thought. Some may believe that brand is only for large companies that have time and money for a brand strategy and its execution. Just as Stephen Covey refers to True North as the ethical and moral direction for personal growth, I think True North for a company is its core brand value.

New Twins Stadium Attracts A Classic Marketing Tactic

Marketing Edge

That’s why my head and brain perked up when I got this email from Karen Aaker, a person I know through networking circles, an independent insurance agent, although I do no business with her. I did find this email newsworthy from a marketing perspective. As you may or may not know I am now in the insurance business, and have been for a few years now. What I need for my business to succeed is good referrals. This could have been a typical email saying got any business for me. Look even I can buy into this with a couple of days of sunshine. Sincerely, Karen Aaker.

Getting Most From Brand Journalism

Marketing Edge

Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Strategy brand journalism

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. effective in measuring business results. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. only if the external publications are relevant to your business. business content.

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Perhaps because this method of communicating and relationship building is different for each participant, each company, each employee representing a company, and each person engaging with each other.

Is Your Company Social At Its Core?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream. Quick and to the point. Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors.

Social Media ROI and Tail Chasing

Marketing Edge

This notion of calculating every nook and cranny of social media is a ruse.  It may be used by critics to set off staff on the task of chasing their tails.   The question companies should answer. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Social Media Uncategorized customers ROI Social ROI

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth. Hitting on a single topic in marketing, social media and business communications. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media. marketing social media #SMW @SMW12 social business social media week

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. 49 percent work across B2B and B2C businesses.

Two New Perspectives for Business

Marketing Edge

couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. 1) Coopetition to Community. Coopetition is the word coined for companies that decide to share expenses for in which areas they do not have competitive advantages or perhaps will jointly provide specific and not overlapping functions for a project. Companies are shaping their business models to be flexible to address customer needs. Time 29:43. Now competitors readily learn, copy, share, and engage each other.

McKinsey Consulting is a Media Organization

Marketing Edge

You have to tip your hat when a company preforms brilliantly. My hat goes off to McKinsey & Company, the business consulting firm for being a wonderful thinker’s resource. Hitting on a single topic in marketing, social media and business communications. And yes they also. Quick and to the point. Blog Post marketing

Inside HP Software Social Media

Marketing Edge

Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.&#.

Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

It’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive. connection between customer and company, online and offline touch points, and a means for customers to engage on a social platform.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. Business And Close Deals Referrals deliver higher-quality leads, references. service to your business goals -- is the best way. Forrester’s Business.

Will A Mobile App be Your Next Website?

Marketing Edge

Mobile is everywhere and that means should your company be there? hesitate to say yes because I don’t think mobile is a must be for every company. Mobile Roadie is the Microsoft BizSpark Accellerator winner for Business Social Media category at the 2010 South by Southwest Interactive Festival. Time 12:04 Mobile is everywhere and that means should your company be there?

3 Reasons Why This Headline Works

Marketing Edge

This headline makes be think there is a quick answer. 2) We are a business community obsessed with numbers, charts, and results (if not the illusion of results). It also involves doing what you may personally not like, but if effective, and ethical, then you owe it to your company to execute it well. There are all kinds of headlines. ROI is to management as a blanket is to Linus.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo. 1) Energy – yes I know you are a wife, parent, running a business, president of an 1100+ member social media club (insert any one of a dozen responsibilities here), but you still have a few more ounces left for another project, community event, or road trip guest. Energy, Ideas, Generosity. Paul food shelter.

Three Ingredients for Your Social Media Pantry

Marketing Edge

As Rick Mahn and I make our way to the SxSW tech festival we are asking consumers and producers of social media about the state of the medium, and how businesses are using it (or not). As a journalist of these issues, as well as a practitioner, these gems of opinions from others are data points I keep in mind as I assess recommendations for companies. Time 10:15. – Really I say?

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. Hitting on a single topic in marketing, social media and business communications. This is not a criticism. This is the premise upon. Quick and to the point. advertising Blog Post Facebook mobile technology digital marketing Facebook privacy Google privacy marketing

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

That’s why Rick Mahn and I are looking forward to the tweet ups in Des Moines Wednesday, March 10 at 5:30 at the Raccoon River Brewing Company. We’ll capture conversations about what’s working and what’s next in business and consumer technology. Time 6:15. We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival.

How to Implement The New Rules of Marketing and PR

Marketing Edge

The New Rules of Marketing and PR include participating in the communities with which you do business, not talking at them. The key here is for companies to consider information that has news value and not just company/shareholder value. When a company’s perspective of what’s news expands, so does their number of mentions and conversations. Time 22:50.

Progress, Obstacles and Solutions at Business Smart Tools

Marketing Edge

The Business Smart Tools conference on May 5 in Stamford, CT will feature discussions about both the use of the technologies and the debates within organizations. will join Scott Monty of Ford Motor Company , John C. It some cases, midsize companies have captured the essence of social media to gain significant exposure while larger more regulated, or bureaucratic companies have struggled with being social. The Business Smart tools conference will have workshops on using Twitter for business, and the ROI of social media. Time 15:21.

Content Methodology: A Best Practices Report

company’s content across the enterprise. they compete both against their business competitors and all content creators that vie. for their audience’s attention, including major publishers and media companies. returns on business-related goals. suppliers, and can help facilitate corporate communications and build company culture. for the company’s newsroom.

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.

MN Blogger Conference Highlights Live

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Tags: marketing Company blogs corporate blogging corporate communications Conferences usually are born from a small group of people saying, “We should… That was the conversation between Arik Hanson, Mellisa Berggren inspire The Minnesota Blogger Conference. Quick and to the point.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

DOT 4 – Companies realize they are not the center of the universe, just part of it. recent article I wrote for Upsize Magazine, a business publication in Minnesota, received some traction yesterday on Twitter thanks to a few re-tweets, thank you for that Twitter readers. More conversations about your company. Let’s connect some dots. will respond favorably.

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

It's nutty, plenty of companies are running around trying to figure out social media. Pulver, employs interesting networking techniques during his sessions that would do any Rotary member proud. I use the Rotary example because this is an organization tied to both a business networking group that also has a history of giving back to its local community, a critical concept of social media.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

Companies, especially content providers look at the marginal costs to produce podcasts given that the content has already been produced. We talk about the future of mobile audio programming and what this means for all kinds of potential business and consumer programming. Time 21:22. Here is some simple math. This next set of numbers is considerably more solid. Yes including me.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

My daughter benefited from this experience just last week by learning about aerodynamics, building a model plane and flying it, all for free, because these companies funded the STEPS program. Is this form of product/company awareness better than a commercial that attempts to convince me I’m lacking something in my life? Clearly something I’d label AD (advertisement). Thomas.

Does Transparency Mean An Open Kimono?

Marketing Edge

It doesn't mean opening your kimono for all to see your company's warts. For some this can be an unpleasant experience both on the opening end and on the viewing end) Transparency does mean to give insight, context, and comment on company strategy, industry trends, global events, internal personalities, and other topics of interest to your stakeholders and audiences. Time 12:48.

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Imagine that.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. companies around the globe: 1. business. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. We do have clear business goals for The Content. media business. ROI Best practices for tying content to business results. Introduction 3 II.

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. admire McConnell for his position and longevity at Procter & Gamble, one of the most successful companies in the world. He doesn't even like the words social media!