Marketing Edge

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Companies, Take Back Your Name

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Quick and to the point.

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Facebook Changes Don’t Change Challenge

Marketing Edge

Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas. We discuss a real. Quick and to the point.

Name Your Favorite “New Small” Technology

Marketing Edge

Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. Author Phil Simon surely makes enabling technologies easy to understand and more importantly practical for business decision makers. small business technology cloud computing enabling technology small business technology

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him. Both have worked in production companies, and they recently won a similar content for Converse.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Getting Most From Brand Journalism

Marketing Edge

Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Strategy brand journalism

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Perhaps because this method of communicating and relationship building is different for each participant, each company, each employee representing a company, and each person engaging with each other.

Brand Buy-In Matters, No Matter What Size Company

Marketing Edge

Time 21:52. I’ve always found it interesting that many company CEOs view marketing as an after thought. Some may believe that brand is only for large companies that have time and money for a brand strategy and its execution. Just as Stephen Covey refers to True North as the ethical and moral direction for personal growth, I think True North for a company is its core brand value.

Is Your Company Social At Its Core?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream. Quick and to the point. Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Social Media ROI and Tail Chasing

Marketing Edge

This notion of calculating every nook and cranny of social media is a ruse.  It may be used by critics to set off staff on the task of chasing their tails.   The question companies should answer. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Social Media Uncategorized customers ROI Social ROI

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth. Hitting on a single topic in marketing, social media and business communications. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media. marketing social media #SMW @SMW12 social business social media week

Two New Perspectives for Business

Marketing Edge

couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. 1) Coopetition to Community. Coopetition is the word coined for companies that decide to share expenses for in which areas they do not have competitive advantages or perhaps will jointly provide specific and not overlapping functions for a project. Companies are shaping their business models to be flexible to address customer needs. Time 29:43. Now competitors readily learn, copy, share, and engage each other.

McKinsey Consulting is a Media Organization

Marketing Edge

You have to tip your hat when a company preforms brilliantly. My hat goes off to McKinsey & Company, the business consulting firm for being a wonderful thinker’s resource. Hitting on a single topic in marketing, social media and business communications. And yes they also. Quick and to the point. Blog Post marketing

Inside HP Software Social Media

Marketing Edge

Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.&#.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

It’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive. connection between customer and company, online and offline touch points, and a means for customers to engage on a social platform.

Will A Mobile App be Your Next Website?

Marketing Edge

Mobile is everywhere and that means should your company be there? hesitate to say yes because I don’t think mobile is a must be for every company. Mobile Roadie is the Microsoft BizSpark Accellerator winner for Business Social Media category at the 2010 South by Southwest Interactive Festival. Time 12:04 Mobile is everywhere and that means should your company be there?

3 Reasons Why This Headline Works

Marketing Edge

This headline makes be think there is a quick answer. 2) We are a business community obsessed with numbers, charts, and results (if not the illusion of results). It also involves doing what you may personally not like, but if effective, and ethical, then you owe it to your company to execute it well. There are all kinds of headlines. ROI is to management as a blanket is to Linus.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo. 1) Energy – yes I know you are a wife, parent, running a business, president of an 1100+ member social media club (insert any one of a dozen responsibilities here), but you still have a few more ounces left for another project, community event, or road trip guest. Energy, Ideas, Generosity. Paul food shelter.

Three Ingredients for Your Social Media Pantry

Marketing Edge

As Rick Mahn and I make our way to the SxSW tech festival we are asking consumers and producers of social media about the state of the medium, and how businesses are using it (or not). As a journalist of these issues, as well as a practitioner, these gems of opinions from others are data points I keep in mind as I assess recommendations for companies. Time 10:15. – Really I say?

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

That’s why Rick Mahn and I are looking forward to the tweet ups in Des Moines Wednesday, March 10 at 5:30 at the Raccoon River Brewing Company. We’ll capture conversations about what’s working and what’s next in business and consumer technology. Time 6:15. We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival.

How to Implement The New Rules of Marketing and PR

Marketing Edge

The New Rules of Marketing and PR include participating in the communities with which you do business, not talking at them. The key here is for companies to consider information that has news value and not just company/shareholder value. When a company’s perspective of what’s news expands, so does their number of mentions and conversations. Time 22:50.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. Hitting on a single topic in marketing, social media and business communications. This is not a criticism. This is the premise upon. Quick and to the point. advertising Blog Post Facebook mobile technology digital marketing Facebook privacy Google privacy marketing

Progress, Obstacles and Solutions at Business Smart Tools

Marketing Edge

The Business Smart Tools conference on May 5 in Stamford, CT will feature discussions about both the use of the technologies and the debates within organizations. will join Scott Monty of Ford Motor Company , John C. It some cases, midsize companies have captured the essence of social media to gain significant exposure while larger more regulated, or bureaucratic companies have struggled with being social. The Business Smart tools conference will have workshops on using Twitter for business, and the ROI of social media. Time 15:21.

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.

MN Blogger Conference Highlights Live

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Tags: marketing Company blogs corporate blogging corporate communications Conferences usually are born from a small group of people saying, “We should… That was the conversation between Arik Hanson, Mellisa Berggren inspire The Minnesota Blogger Conference. Quick and to the point.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

DOT 4 – Companies realize they are not the center of the universe, just part of it. recent article I wrote for Upsize Magazine, a business publication in Minnesota, received some traction yesterday on Twitter thanks to a few re-tweets, thank you for that Twitter readers. More conversations about your company. Let’s connect some dots. will respond favorably.

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

It's nutty, plenty of companies are running around trying to figure out social media. Pulver, employs interesting networking techniques during his sessions that would do any Rotary member proud. I use the Rotary example because this is an organization tied to both a business networking group that also has a history of giving back to its local community, a critical concept of social media.

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

Companies, especially content providers look at the marginal costs to produce podcasts given that the content has already been produced. We talk about the future of mobile audio programming and what this means for all kinds of potential business and consumer programming. Time 21:22. Here is some simple math. This next set of numbers is considerably more solid. Yes including me.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

My daughter benefited from this experience just last week by learning about aerodynamics, building a model plane and flying it, all for free, because these companies funded the STEPS program. Is this form of product/company awareness better than a commercial that attempts to convince me I’m lacking something in my life? Clearly something I’d label AD (advertisement). Thomas.

Does Transparency Mean An Open Kimono?

Marketing Edge

It doesn't mean opening your kimono for all to see your company's warts. For some this can be an unpleasant experience both on the opening end and on the viewing end) Transparency does mean to give insight, context, and comment on company strategy, industry trends, global events, internal personalities, and other topics of interest to your stakeholders and audiences. Time 12:48.

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Imagine that.

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. admire McConnell for his position and longevity at Procter & Gamble, one of the most successful companies in the world. He doesn't even like the words social media!

ROI of Anything - Good Discipline, Bad Crutch

Marketing Edge

In this podcast we chat about the value of ROI and the value of not being handcuffed by the most common three letters in business. I’m not opposed to ROI, I am, however, suggesting that sometimes it can hamper innovation. He talks about Twitter being started as a side project when he was building a different company Odeo. Time 5:17.

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How to Help a Reporter Out? Read, Connect, Follow

Marketing Edge

Back to public relations, you may think HARO this is similar to ProfNet or other services, and you are right, but the world of social media is changing business models and Shankman is adding value at less cost. The way PR is changing requires change on the part of companies buying PR services and delivering those services. Time 16:48. No, I’m not kidding, three times a day.

Can Your Personal Brand Be Too Popular?

Marketing Edge

Business Week reporter Stephen Baker ,@stevebaker on twitter, asked how will social media impact business and change our careers?, to which I responded. How will companies deal with personal brands that outstrip the company, that's an issue, who actually owns the information gathered when working for a company will be a battle ground in the coming years. If

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Cause collaboration – Supporting in dollars and actions a cause involving company and customers. Being one of many in a non-branded social space – jumping onto Twitter as a company or a rep of a company with full weight of delivering actions on behalf of the company. Time 22:14. How do big corporate brands implement social media? Fast Forward to Today.

Social Media Plateau or Pinnacle?

Marketing Edge

Is social media at a resting place being evaluated by companies perhaps to be adopted by more or has it seen its best days? Hitting on a single topic in marketing, social media and business communications. Marketing Sherpa survey makes be pose this question. After all that. Quick and to the point.

The Money & Ethics Hits the Fan at Blog World

Marketing Edge

Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.