Marketing Edge

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Companies, Take Back Your Name

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. As an early user of social media I was an advocate. I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen.

Brand 23

Facebook Changes Don’t Change Challenge

Marketing Edge

Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior.

Name Your Favorite “New Small” Technology

Marketing Edge

Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. Author Phil Simon surely makes enabling technologies easy to understand and more importantly practical for business decision makers.

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. Hitting on a single topic in marketing, social media and business communications. This is not a criticism. This is the premise upon. Quick and to the point. Facebook advertising mobile technology digital marketing Facebook privacy Google privacy marketing

Getting Most From Brand Journalism

Marketing Edge

Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Strategy brand journalism

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Say do you think banks or credit card companies would do such a thing? Time 29:58.

Brand Buy-In Matters, No Matter What Size Company

Marketing Edge

I’ve always found it interesting that many company CEOs view marketing as an after thought. Some may believe that brand is only for large companies that have time and money for a brand strategy and its execution. Time 21:52.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

Is Your Company Social At Its Core?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream. Quick and to the point.

Social Media ROI and Tail Chasing

Marketing Edge

The question companies should answer. Hitting on a single topic in marketing, social media and business communications. This notion of calculating every nook and cranny of social media is a ruse. It may be used by critics to set off staff on the task of chasing their tails. Quick and to the point. Social Media Uncategorized customers ROI Social ROI

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth. Hitting on a single topic in marketing, social media and business communications. marketing social media #SMW @SMW12 social business social media week

Two New Perspectives for Business

Marketing Edge

A couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. Coopetition is the word coined for companies that decide to share expenses for in which areas they do not have competitive advantages or perhaps will jointly provide specific and not overlapping functions for a project. Companies are shaping their business models to be flexible to address customer needs.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

McKinsey Consulting is a Media Organization

Marketing Edge

You have to tip your hat when a company preforms brilliantly. My hat goes off to McKinsey & Company, the business consulting firm for being a wonderful thinker’s resource. Hitting on a single topic in marketing, social media and business communications. And yes they also. Quick and to the point. Blog Post marketing

Inside HP Software Social Media

Marketing Edge

Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. Time 21:13.

Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

It’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive.

Will A Mobile App be Your Next Website?

Marketing Edge

Mobile is everywhere and that means should your company be there? I hesitate to say yes because I don’t think mobile is a must be for every company. Time 12:04 Mobile is everywhere and that means should your company be there? Time 12:04.

3 Reasons Why This Headline Works

Marketing Edge

2) We are a business community obsessed with numbers, charts, and results (if not the illusion of results). It also involves doing what you may personally not like, but if effective, and ethical, then you owe it to your company to execute it well.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

1) Energy – yes I know you are a wife, parent, running a business, president of an 1100+ member social media club (insert any one of a dozen responsibilities here), but you still have a few more ounces left for another project, community event, or road trip guest.

Three Ingredients for Your Social Media Pantry

Marketing Edge

As Rick Mahn and I make our way to the SxSW tech festival we are asking consumers and producers of social media about the state of the medium, and how businesses are using it (or not). Some ingredients may be right for some, companies may have the budget to use them all, some may not.

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

That’s why Rick Mahn and I are looking forward to the tweet ups in Des Moines Wednesday, March 10 at 5:30 at the Raccoon River Brewing Company. We’ll capture conversations about what’s working and what’s next in business and consumer technology. Time 6:15.

PR 2

How to Implement The New Rules of Marketing and PR

Marketing Edge

The New Rules of Marketing and PR include participating in the communities with which you do business, not talking at them. The key here is for companies to consider information that has news value and not just company/shareholder value. Time 22:50.

Progress, Obstacles and Solutions at Business Smart Tools

Marketing Edge

The Business Smart Tools conference on May 5 in Stamford, CT will feature discussions about both the use of the technologies and the debates within organizations. I will join Scott Monty of Ford Motor Company , John C. It some cases, midsize companies have captured the essence of social media to gain significant exposure while larger more regulated, or bureaucratic companies have struggled with being social. Time 15:21.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. Hitting on a single topic in marketing, social media and business communications. This is not a criticism. This is the premise upon. Quick and to the point. advertising Blog Post Facebook mobile technology digital marketing Facebook privacy Google privacy marketing

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him.

MN Blogger Conference Highlights Live

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Tags: marketing Company blogs corporate blogging corporate communications Conferences usually are born from a small group of people saying, “We should… That was the conversation between Arik Hanson, Mellisa Berggren inspire The Minnesota Blogger Conference. Quick and to the point.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

DOT 4 – Companies realize they are not the center of the universe, just part of it. A recent article I wrote for Upsize Magazine, a business publication in Minnesota, received some traction yesterday on Twitter thanks to a few re-tweets, thank you for that Twitter readers.

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

It's nutty, plenty of companies are running around trying to figure out social media. This conversation shows companies how to approach social media from a perspective that many sales people have practiced in their professional communities for decades, one relationship at a time.

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

Companies, especially content providers look at the marginal costs to produce podcasts given that the content has already been produced. We talk about the future of mobile audio programming and what this means for all kinds of potential business and consumer programming. Time 21:22.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

My daughter benefited from this experience just last week by learning about aerodynamics, building a model plane and flying it, all for free, because these companies funded the STEPS program.

Does Transparency Mean An Open Kimono?

Marketing Edge

It doesn't mean opening your kimono for all to see your company's warts. Bottom line, transparency gives more for your stakeholders, customers, and other potentially interested parties to engage your company. Time 12:48.

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him.

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time.

ROI of Anything - Good Discipline, Bad Crutch

Marketing Edge

In this podcast we chat about the value of ROI and the value of not being handcuffed by the most common three letters in business. He talks about Twitter being started as a side project when he was building a different company Odeo. Time 5:17.

How to Help a Reporter Out? Read, Connect, Follow

Marketing Edge

Back to public relations, you may think HARO this is similar to ProfNet or other services, and you are right, but the world of social media is changing business models and Shankman is adding value at less cost. Don’t just measure clips, measure the real-time way people respond to company.

Can Your Personal Brand Be Too Popular?

Marketing Edge

Business Week reporter Stephen Baker ,@stevebaker on twitter, asked how will social media impact business and change our careers?, There are a couple of factors involving personal brands - First - global economy and multinational companies focus more on the numbers not on the people.

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Cause collaboration – Supporting in dollars and actions a cause involving company and customers. Being one of many in a non-branded social space – jumping onto Twitter as a company or a rep of a company with full weight of delivering actions on behalf of the company.