| | | Marketing Edge | | Business + Companies | 124 articles |
| Page 1 of 2 | Previous | Next | MARKETING EDGE JULY 1, 2010 Is Your Company Social At Its Core? Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream. Quick and to the point. Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. | MARKETING EDGE JANUARY 3, 2008 Marketing Edge Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him. to alignment with our Sales Plan, I selected REI as the company to do a search on this week. | | | | | | | MARKETING EDGE JULY 9, 2010 The Only Way to Guarantee Social Media Success – Engage in the Process Back then social media zealots were telling company execs, “you don’t get it”. Hitting on a single topic in marketing, social media and business communications. Back then social media zealots were telling company execs, “you don’t get it”. Time 21:36 The tables have turned in five years. They loved to bring out charts of percentage growth and the ever. Quick and to the point. Time 21:36 The tables have turned in five years. | MARKETING EDGE MARCH 8, 2010 How to Implement The New Rules of Marketing and PR The New Rules of Marketing and PR include participating in the communities with which you do business, not talking at them. The key here is for companies to consider information that has news value and not just company/shareholder value. When a company’s perspective of what’s news expands, so does their number of mentions and conversations. Time 22:50. | MARKETING EDGE OCTOBER 19, 2012 Social Media ROI and Tail Chasing The question companies should answer. Hitting on a single topic in marketing, social media and business communications. This notion of calculating every nook and cranny of social media is a ruse. It may be used by critics to set off staff on the task of chasing their tails. Quick and to the point. Social Media Uncategorized customers ROI Social ROI | MARKETING EDGE FEBRUARY 16, 2011 Name Your Favorite “New Small” Technology Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. Author Phil Simon surely makes enabling technologies easy to understand and more importantly practical for business decision makers. small business technology cloud computing enabling technology small business technology | | | | | | | | | -
MARKETING EDGE | MONDAY, MAY 6, 2013 Companies, Take Back Your Name Hitting on a single topic in marketing, social media and business communications. 'As an early user of social media I was an advocate. I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Quick and to the point. Social Media Uncategorized brand management consumer complaints customer satisfaction social response MORE >> -
MARKETING EDGE | THURSDAY, SEPTEMBER 24, 2009 Companies, Do You Want Continuing Revenues? Help a Customer Out In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Perhaps because this method of communicating and relationship building is different for each participant, each company, each employee representing a company, and each person engaging with each other. Say do you think banks or credit card companies would do such a thing? When the customer knows the company is looking out for his or her best interest, that’s called trust. Time 29:58. MORE >> -
MARKETING EDGE | SATURDAY, SEPTEMBER 11, 2010 MN Blogger Conference Highlights Live Hitting on a single topic in marketing, social media and business communications. Tags: marketing Company blogs corporate blogging corporate communications Conferences usually are born from a small group of people saying, “We should… That was the conversation between Arik Hanson, Mellisa Berggren inspire The Minnesota Blogger Conference. Quick and to the point. MORE >> -
MARKETING EDGE | MONDAY, FEBRUARY 8, 2010 One Way to the New Mass Market This is good news for all those companies that watched their mass market target disperse like cockroaches when you turn on the lights. Huba is a keynote speaker at the NewComm Forum, a three day conference, April 20-23 in San Mateo, California, full of interesting learning about the application of social strategies in business, non-profit, and government, and as always excellent networking. One of the interesting parts of this conversation with Huba is when she refers to social media as the “ canary in the coal mine ” for many companies. Time 18:10. Re-Tweet Shout Outs. MORE >> -
MARKETING EDGE | SATURDAY, OCTOBER 16, 2010 The Money & Ethics Hits the Fan at Blog World Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. MORE >>
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