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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. We’ve covered how your business can benefit from these innovations.

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7 Review Sites & Communities to Help You Choose the Best CRM

Hubspot

This is even more true when choosing an important tech system like a CRM for your business. A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. If you choose a CRM that isn’t a good fit for your business, it can get unnecessarily costly and complex.

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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

Customer retention: the ability of a business to keep its existing customers. Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. B2B Technology Marketing Community. Salesforce.com. From the group introduction: Salesforce.com. Salesforce app ecosystem. Future trends.

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Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. The post Why Does Marketing Technology Matter To Business Evolution?

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Full Circle Insights Announces Report Extender for its Response Management Application on Salesforce AppExchange

Full Circle Insights

The Full Circle Insights Report Extender Full Circle supports plugins for customers who want to modify their implementation to suit their business needs, but previously using plugins has been complex, requiring developers to write and maintain code efficiently. This new unlocked package simplifies this process. Additional Resources.

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Chicken Soup for the Quota: 6 Sales Books To Help You Close More Deals

Salesforce Marketing Cloud

Join the Salesblazer movement Together, we’re building the largest and most successful community of sales professionals. Trending Articles 3 Steps to Strategic AI Adoption 4 min read AI From A to Z: The Generative AI Glossary for Business Leaders 16 min read 6. Let’s take a look. Get started 1. Visit our product page to learn how.