Convince & Convert

FEBRUARY 22, 2017

Social success was often rooted in exceptional community management, with eager and talented individuals using humanity, humor, and witty phrasing to engage and delight customers and fans via organic Facebook pages and Twitter feeds. Not to mention the impact of Periscope and Facebook Live.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Biznology

NOVEMBER 26, 2013

Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? Honestly, all of the best community managers love what they do.

Communities 80

Communities Work Management Marketing Management Social Media 80

Hubspot

MARCH 10, 2020

When searching for a local business, this approach and process isn't unique. In fact, 90% of consumers used the internet to find a local business in the last year. That's why, as marketers, our businesses have to show up when people are searching for local companies online. This is especially true for local businesses.

Promotion 95

Promotion Business Loyalty Hubspot 95

DAGMAR Marketing

NOVEMBER 29, 2019

While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. Google is the top search engine, but Facebook is in the top three based on search volume. Why LSM matters.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Here’s my blurb: Do you have a Facebook strategy?

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Buffer

FEBRUARY 21, 2023

So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. So, I created our own list to elevate those doing big things in the disability world.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

ClearVoice

MAY 12, 2020

We created this Crisis Management and Recovery guide to inform clients, companies, and business owners on the importance and need for crisis management and recovery guidance. Discuss the CMP with your legal team and ensure that all external copy is approved and up to standards with business and legal guidelines. Why might you ask?

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Rain: The Growth Agency

MAY 19, 2020

As we come together in our respective communities to battle the coronavirus pandemic, one thing is very clear: Companies that have acted the fastest will likely emerge in the best shape. Businesses of every size are feeling disruption. Economic crises are normally not times to be investing in a new customer communication channel.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

PureB2B

JULY 19, 2021

Although traditional ads are failing to produce desired outcomes, marketers understand that marketing remains the foundation of any effective business strategy. They want to engage with the businesses they follow. It should provide value to both your customers and you as a business. They seek new thrills and experiences.

Planning 62

Planning Psychographics Business Work Management 62

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

The Marketing Blender

DECEMBER 28, 2020

To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Use these to explode your business in the next twelve months! Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 17, 2015

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. This elevates your brand from being a nameless, faceless business to being viewed as an esteemed, trusted friend. Land him some articles in HR-related publications, or have him speak at local association meetings.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Convince & Convert

MAY 30, 2014

” Navy Federal has an almost built-in community – the military community – so Michael’s team’s main goal is to just engage with that community in the online sphere. via Navy Federal’s Facebook Over the past few years, NFCU has been establishing its social presence.

Social Media 132

Social Media Service Peer-to-peer Media 132

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Just 10,600.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Buffer

JULY 13, 2022

According to ReviewTrackers , 94% of consumers say that a bad review has convinced them to avoid a business. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business. We think so.

Social Media 109

Social Media Media Work Management Marketing Management 109

Walker Sands

MAY 19, 2022

AANHPIs are also the racial group most likely to be hired for high-tech jobs — at Apple, Facebook, Google and Microsoft, AANHPIs comprise at least a third of the company’s workforce. Baiyin also emphasized the importance of making inclusivity a central part of hiring plans, retention and culture for early stage businesses.

Peer-to-peer 98

Peer-to-peer Paid Search Agency Work Management Statistics 98

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Biznology

APRIL 18, 2017

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Others not so much.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Ontraport

FEBRUARY 18, 2021

Every department in your business has internal processes that are critical to keeping the lights on. Public relations has to build and strengthen relationships with news outlets and potential partnerships. Beyond the five use cases listed above, there are endless options for automating your business processes with Ontraport.

Work Management 105

Work Management Marketing Management Top of Funnel Trigger Marketing 105

Hubspot

FEBRUARY 27, 2020

The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication. One of the immersions in Los Angeles was focused on public relations. If your business already has buyer personas, then you can use that same information for your social media target audience.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Buffer

MARCH 5, 2021

Instagram and Facebook are our most successful platforms, with TikTok on their heels. How do you learn from your community to help guide your marketing and product development strategy? Our community is very vocal about what they desire from us. Facebook post found here. If they call they’re met with a welcoming voice.

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Buffer

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. A mistake I see many business owners make is outsourcing social media to an intern or junior hire to save money.

Social Media 85

Social Media Work Management Marketing Management Process 85

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. There are many factors that contribute to a solid local SEO strategy including local business listings, social media platform listings, geographic keyword content, and more.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Biznology

JUNE 24, 2015

The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to bring in enough revenue to stay afloat and hopefully prosper. Sometimes the payoff for business actions comes much later and often there is no real way to measure it. Yes, it can.

Word of Mouth 80

Word of Mouth Business Social Media Work Management 80

Biznology

MARCH 23, 2017

Facebook , Twitter , etc.). Maxx , and Marshalls all dropped Ivanka Trump’s branded product lines in January for apparent business reasons, but the perception by many was that this was due to politics, causing an intense reaction. The favorite medium for expressing such controversial values and political positions is social media (e.g.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

JULY 26, 2016

Today’s discussion topics: Is the PR community going about influencer marketing all wrong? WordPress’s imminent update, and the woes of news publishers on Facebook. As Interim MD, she is responsible for the overall business results and sales activities in Canada. Is it earned or paid media? Micro-level marketing is a big deal.

PR 80

PR Web 2.0 Blogger Public Relations 80

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Oktopost

SEPTEMBER 24, 2019

It’s an absolutely vital thing to cultivate, but many businesses struggle to come up with a cohesive vision and strategy for managing their corporate reputation. In other words, corporate reputation management isn’t just damage control or public relations. A company’s reputation is based on many factors. Engage Respectfully.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook? Keep your brand consistent.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JUNE 9, 2017

Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92% of consumers read online reviews to learn more about a business before making a purchase. It takes 12 positive reviews to negate one negative review.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Conversica

JULY 16, 2018

A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools.

Marketing Automation Services 56

Marketing Automation Services Enterprise Management Tools Marketing Management 56

Biznology

JUNE 5, 2012

And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. Yesterday morning, Chris Brogan reported his terrible experience with NMTW Community Credit Union. NMTW automatically closes account after 15 days.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Mapping the community. Business Wire. Business 2 Community. LT Public Relations. SHIFT Communications. try it today for free! BusinessWire. comms2point0.

PR 100

PR PageRank Brand Identity Branding 100

Ontraport

FEBRUARY 18, 2021

Every department in your business has internal processes that are critical to keeping the lights on. Public relations has to build and strengthen relationships with news outlets and potential partnerships. Beyond the five use cases listed above, there are endless options for automating your business processes with Ontraport.

Work Management 59

Work Management Marketing Management Top of Funnel Trigger Marketing 59

Biznology

JANUARY 17, 2017

I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Before working at Harvard, I worked in communications for the Boston YWCA and Tufts University Graduate School of Arts and Sciences. In this role I solely focus on social media for alumni relations.

Social Media 80

Social Media Media Curation Education 80