Heinz Marketing

OCTOBER 22, 2019

Digital transformation is inevitable , just like death and taxes. As the world becomes more complex and increasingly digital, companies need to remain relevant and maintain their competitive edge. To do so, IDC forecasts worldwide spending on technology and services that enable digital transformation will reach $1.97

Digital Transformation 50

Digital Transformation Work Management Buyer's Journey Marketing Management 50

Tony Zambito

JANUARY 29, 2017

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Martech

AUGUST 15, 2022

In my view, most CMOs don’t embrace a business mindset. They need to act as “business leaders” first and “chief marketers” second. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. CMOs build the business — they don’t just market it.

Enterprise Management 91

Enterprise Management Business CMO Digital Transformation 91

Exo B2B

MAY 15, 2020

What is important to you and your business in these times of confinement and gradual return to business? Will you be able to use this pandemic to carry out your digital transformation? The same applies to the essential businesses that have remained open but, what about the others that have closed their doors temporarily?

Digital Transformation 52

Digital Transformation Marketing AI Work Management B2B 52

Marketing Insider Group

FEBRUARY 6, 2023

The global pandemic significantly accelerated digital transformation. This has radically transformed marketing, which was already well along on the path of marketing transformation. IDC sees this new relationship between business and technology as “digital-first”.

B2B Thought Leadership 220

B2B Thought Leadership Lead Ranking B2B Marketing Planning 220

LeanData

OCTOBER 13, 2022

A number of studies have determined buyers are deep into the Consideration phase before engaging with a representative. Gartner goes so far as to state 83% of the buyer journey is done disengaged with any representative. . After all, what’s good for your customers is good for your business. Digital Transformation 2.0.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

LeanData

OCTOBER 19, 2022

This conflicting nature of this relationship, buyer versus seller rather than buyer and seller, threatens revenue teams who are slow to adapt. Ten years ago, B2B sellers went through a digital transformation en masse, automating processes and empowering a more virtual, more digital experience.

Ideal Customer Profiles 91

Ideal Customer Profiles Buy Marketing Analytics Tools Marketing Management 91

LeanData

NOVEMBER 9, 2022

But, what about the buyer journey? There’s a disconnect between measuring what’s most important to the seller and what’s most important to the buyer. . Mapping Revenue Team KPIs to the Buyer Journey. Do you know your revenue team’s customer satisfaction (CSAT) rating along the buying journey?

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Scoring 98

Contently

DECEMBER 15, 2022

That extra budget increases the expectation that marketers prove content delivers business results. Content marketers must step up their marketing data analytics approach to show how content delivers business results. Step 2: Understand what your business partners want to know from marketing data analytics. Stay informed!

Analytics 184

Analytics De-duplication Planning Peer-to-peer 184

Kaon

MAY 5, 2020

Transformative CEO Customer Experience Award for Digital Transformation. After Q1 2020, digital transformation is no longer a “nice-to-have” — it is critical to a business’ survival. Visionary companies embarked on the start of digital transformation in their sales and go-to-market strategies.

Digital Transformation 29

Digital Transformation Trade Show B2B Sales Conference 29

Tony Zambito

NOVEMBER 4, 2020

Now, buying behavioral trends have been lit with lighter fluid as the coronavirus pandemic shocks business commerce. As Covid-19 impacts every aspect of our work and life, we’ve seen two years’ worth of digital transformation in two months.” — Satya Nadella, Microsoft CEO. Steps B2B Businesses Can Take.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Tony Zambito

FEBRUARY 5, 2017

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. In my previous article entitled Rethinking Buyer Personas In An Era Of Digital Transformation , I noted that digital interaction will matter more than content.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

B2B Digital Marketer

APRIL 25, 2024

As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. Her insights will provide valuable guidance on making the most of this innovative technology to elevate your sales strategy and achieve better business outcomes.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Martech Advisor

MARCH 20, 2020

Learn More: Four Tips for Overcoming Digital Transformation Content Challenges. Change in Buyer Behaviour. With COVID19 affecting the global economy, good old times of doing business face-to-face at a tradeshow or a boardroom are gone. And that changed the game. A handshake is no longer an option.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. Today’s buyers are young. You’ll see digital marketing trends reflect changing expectations over the next year or so.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Sana Commerce

JANUARY 5, 2023

While the tail-end of the pandemic, disrupted supply chains and talks of recession have had a heavy impact on the manufacturing industry, they have also positively affected manufacturers by giving them a push toward focusing their business strategies online. The underlying theme among these manufacturing trends is e-commerce digitization.

Trends 98

Trends Forrester Digital Transformation Order 98

Tony Zambito

MAY 23, 2017

In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Tony Zambito

MAY 31, 2017

Yes, this basic intelligence is always important but should not be confused with deep buyer insights. Other markets, be they B2B or B2B, are facing similar upside down transformation. Offered up for reading amounted to nothing more than what existed back in the days of Miller Heiman and glorified job descriptions.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

ANNUITAS

MARCH 18, 2019

Digital Transformation (generally speaking) has been defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Technology needs to support the buyer journey, not dictate it.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

ClickZ

JUNE 29, 2020

Here’s how AI is impacting three CX-focused business functions: marketing and customer engagement, sales execution and omnichannel customer service. As businesses work to identify the best approaches for how they can operate and succeed in a new reality, AI continues to play a critical role. billion, a 32% increase.

Marketing AI 137

Marketing AI Work Management Forecasting Marketing Management 137

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Sales Prospecting in the Age of Buyer Empowerment. There’s no way around it—a full pipeline is essential to every business. Stay connected to your buyers.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Hubspot

JULY 21, 2020

In 2019, due to WhatsApp's booming popularity, it launched one of its biggest features yet:a specialized app called WhatsApp Business. However, it allows companies to create a public business profile that includes links to ecommerce stores and a catalog of product shots. But WhatsApp didn't stop at Business pages.

Features 96

Features Top of Funnel Work Management Marketing Management 96

Seismic

JANUARY 21, 2021

Nowhere is that change more apparent than the way in which we do business. Today’s remote work environment was born out of necessity, however, the adoption and success of virtual selling strategies will continue to shape the way businesses engage customers. The acceleration of digital transformation in sales will only continue.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Hubspot

DECEMBER 13, 2022

It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. The Case for Taking Your Business (& Sales Transactions) Online.

Digital Transformation 63

Digital Transformation Hubspot eCommerce B2B Sales 63

Mereo

FEBRUARY 17, 2022

Digital transformation has exploded. Buyer journeys have rapidly transformed and become more complex. And businesses need to hold tight to a fledging workforce to avoid skilled staffing shortages. Since the COVID-19 pandemic, a myriad of things have changed in the B2B selling environment.

Digital Transformation 41

Digital Transformation Training Buyer's Journey Paid Search Agency 41

ClickZ

JULY 20, 2020

These shortcomings impact the buyer journey and stifles sales leads and purchases. Ultimately, these shortcomings impact the buyer journey and stifle sales leads and purchases. The buyer journey. Every brand has a story. Many rely on independent, local retailers to help tell that story.

Brand Identity 101

Brand Identity Branding Buyer's Journey Work Management 101

Tony Zambito

OCTOBER 23, 2016

As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services. Digital transformation is impacting several areas of market behaviors that are no longer separated by clean lines.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

NOVEMBER 2, 2016

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. Digital disruption can affect both consumer and business markets simultaneously.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Sana Commerce

JANUARY 5, 2023

While the tail-end of the pandemic, disrupted supply chains and talks of recession have had a heavy impact on the manufacturing industry, they have also positively affected manufacturers by giving them a push toward focusing their business strategies online. The top 5 manufacturing trends to watch in 2023: 1. Looking for more trends?

Trends 52

Trends Forrester Digital Transformation Order 52

Madison Logic

AUGUST 9, 2022

Across nearly all topic areas, S mall to Medium-sized businesses (SMBs)—those with 50-199 employees—were not only one of the top groups researching future of work technologies, but also demonstrated the greatest lift in research over the last year.

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

PureB2B

JUNE 19, 2019

The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. The digital world has made lead generation easier and more complex. Marketing as an industry has evolved greatly over the past years.

Intent Data 62

Intent Data Top of Funnel Intent Account Based Marketing 62

Strategic-IC

FEBRUARY 18, 2022

The digital and business transformation that has been taking place over the last twenty years has changed beyond all recognition organizations, their products and services, and how they purchase. That model is now confined to the same historical pantheon as Betamax, cassette tapes, and shiny business pens.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

LeanData

OCTOBER 5, 2021

In business, that fuel is data. The digital transformation of Sales is in full effect. When the mayhem settles, RevTech will be much more buyer-friendly. The RevTech stack will use data to optimize and orchestrate, resulting in new manners for B2B businesses to deliver engagement with customers. How hybrid?

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Guest post by Dhruv Mehta.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

PureB2B

JUNE 19, 2019

The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. The digital world has made lead generation easier and more complex. Marketing as an industry has evolved greatly over the past years.

Intent Data 48

Intent Data Intent Top of Funnel Account Based Marketing 48

Tony Zambito

OCTOBER 12, 2020

Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. Commerce models that have been relied on for the past twenty to thirty years are giving way to a new robust era of digital commerce.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310