sagefrog

JANUARY 3, 2024

We added this to the shelf alongside a few other accolades in 2023: Philadelphia Business Journal’s Best Places to Work and Soaring 76, as well as awards from Clutch and UpCity. We had department-level and company-wide meetups at wineries, breweries, bowling alleys, Topgolf, Scent & Sip, and other fun locations.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Tony Zambito

JULY 1, 2016

The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. One area of concern for businesses is how to approach and conduct global business marketing. Some have been busy preparing for such a day. They have been busy on two fronts.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

KEO Marketing

MAY 15, 2017

May 16, 2017 – KEO Marketing, Inc announced today that it won five 2017 Stevie Awards from the American Business Awards℠. The full-service B2B marketing agency won awards for groundbreaking work for their outbound marketing, LinkedIn Outreach program, as well as for building the new website for international load banking company ComRent.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Design Marketing Websites 48

markempa

FEBRUARY 4, 2013

Meet with executives at a Fortune 500 company? KeyedIn Solutions , a software technology and consulting company, has achieved it all with the sponsorship of up-and-coming golfing professional, Scott Piercy. It is no wonder KeyedIn typically receives one or two prospect inquiries after golf events. Engage with existing customers?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Software 120

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. The lockdowns, cancelled events and work-from-home trends that have characterized the pandemic period have contributed to this phenomenon.

Account Based Marketing 134

Account Based Marketing Work Management Marketing Management ABM 134

KEO Marketing

OCTOBER 10, 2016

“B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. Titled “B2B Marketing Drives Business Growth: Learn from the Experts,” this special event will be held Tuesday, October 18, 2016 from 1:30 p.m. PHOENIX, Ariz., to 6:00 p.m.

Advertising Agencies 48

Advertising Agencies Paid Search Agency B2B Marketing Peer-to-peer 48

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. As a follow-up to these events, you can offer them a free demo or trial as well.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

KEO Marketing

AUGUST 30, 2017

This bundle covers recent topics surrounding marketing a technology company, including content marketing, the questions you should be asking your business to business (B2B) technology marketing agency , and choosing the right digital marketing firm. As such, high-quality content is critical. Looking for More?

Paid Search Agency 48

Paid Search Agency Budget Programs Advertising Agencies Companies 48

sagefrog

DECEMBER 6, 2023

Strategize for In-Person and Virtual Event Marketing Takeaway: A Hybrid Presence is Vital Successful marketing strategies must bridge the gap in an industry where the virtual and physical realms coexist. Follow through with dedicated objectives for converting your leads from tradeshows and virtual events into customers.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. Ask yourself: How can we change our pricing model to benefit our clients?

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

markempa

SEPTEMBER 29, 2014

Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. For example, I receive emails often from companies that claim to “know” me — in some cases I’m their customer — but their emails certainly don’t show it. You can do this in person, via phone, events and more. Segmentation. Customer focus.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Vision Edge Marketing

SEPTEMBER 22, 2020

Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. HubSpot found that in one in four companies, the Sales and Marketing teams are misaligned or rarely aligned. Imagine what your company could do with 10% more revenue!

Top of Funnel 169

Top of Funnel Planning Buying Cycle Work Management 169

MLT Creative

JUNE 22, 2010

A couple of months ago, I was interrupted at work by a phone call from Ryan Gamble, co-president of the Seattle-based Storyville Coffee Company ; he may not have known it at the time, but he had no more than 60 seconds to keep my attention before I would politely - but hurriedly - hang-up. But that's not what the call was about. Not really.

Business to Business 40

Business to Business Personalization Advertising Agencies Paid Search Agency 40

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. Business-to-Business data refers to machine-readable information that brings advantages to B2B companies.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. It’s no longer just about employing traditional marketing tactics; it’s about adopting strategic approaches that fuel sustainable growth and propel your business forward in the dynamic marketplace.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Top Rank Marketing

NOVEMBER 15, 2023

As measurement techniques refine, the true business impact of genuine relationships will come to the forefront, underscoring the value of trust and credibility in every partnership. LinkedIn will face increased API access demands, especially as other platforms limit data.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

sagefrog

NOVEMBER 14, 2023

Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company. Backlinko found that 72% of B2B companies make the most of their website’s blog. Learn more in section 6! Why are podcasts so popular?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Conversica

MAY 31, 2021

Conversational AI offers two primary benefits for businesses: personalization and scalability. And when businesses have thousands of contacts to engage with, outreach becomes a drain on resources. This is true of business-to-business (B2B) and business-to-customer (B2C) organizations.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications.

Class 60

Class Paid Search Agency Companies Allocation 60

KEO Marketing

OCTOBER 15, 2015

Presentation at Arizona Technology Council’s “Lunch and Learn” Event October 27, 2015. October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc. October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Companies Public Relations 48

DemandBase

MAY 15, 2020

Everywhere I turn, I’m reading about how companies are slashing their advertising and media budgets. Declining B2C advertising budgets may be the reality on the whole, but there’s one segment near and dear to my heart that’s absent from the headlines: business to business (or B2B). Declining B2C budgets? How can this be?

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. You focus on recent market events, emerging industry trends and the latest news. First, it’s important to note that your business audience is different from the everyday consumer. Yes, images matter to a business audience. Videos and Blog Posts.

Webcast 48

Webcast Business Case Studies Case Study 48

KEO Marketing

FEBRUARY 21, 2017

February 22, 2017 – KEO Marketing ( https://keomarketing.com/ ), a full-service business-to-business (B2B) marketing agency, has announced the Phoenix Chapter of the Business Marketing Association (BMA) has named Sheila Kloefkorn as chapter board president for another year. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Peer-to-peer Paid Search Agency Marketing Agencies 1 48

Jifflenow

JANUARY 23, 2020

In the good old days, people used to fly to various cities to conduct business and shake hands on deals. Even today, airlines are busy announcing the acquisition of new aircraft with enhanced Business Class facilities and the more popular Executive Class with added features (flyer comforts). companies held 1.9

Relevance 59

Relevance Enterprise Management Marketing Automation Services Marketing Management 59

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. New business acquisitions or partnerships. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? For the duration of this post we’re going to use a fictitious company to help illustrate along the way. They have 1000 companies using River Software, and 5,000 key contacts at those companies they want to engage. As a thank you.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Jifflenow

JANUARY 23, 2020

In the good old days, people used to fly to various cities to conduct business and shake hands on deals. Even today, airlines are busy announcing the acquisition of new aircraft with enhanced Business Class facilities and the more popular Executive Class with added features (flyer comforts). companies held 1.9

Relevance 52

Relevance Enterprise Management Marketing Automation Services Marketing Management 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. What is B2C marketing? The takeaway?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

ATAK Interactive

APRIL 9, 2017

For many business owners, once a new site is live, it’s something that they no longer concern themselves with. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime. This way, business owners can keep their website up to date, and add their expertise to their website through a blog.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

ATAK Interactive

APRIL 9, 2017

For many business owners, once a new site is live, it’s something that they no longer concern themselves with. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime. This way, business owners can keep their website up to date, and add their expertise to their website through a blog.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

Vision Edge Marketing

FEBRUARY 25, 2020

In his book Profitable Growth is Everyone’s Business , Dr. Ram Chara, who has taught at Boston University, Northwestern University, and Harvard’s Business School, explains the difference between upstream and downstream Marketing. Businesses needs measures and metrics for Marketing performed in the Upstream.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? B2B (business-to-business) email marketing refers to one company promoting their products or service via email to another business or organisation. So buckle up and get ready to elevate your B2B marketing game!

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

KEO Marketing

MAY 23, 2016

May 23, 2016 – KEO Marketing ( https://keomarketing.com/ ), a full-service business-to-business (B2B) marketing agency, has announced that CEO and President Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on June 21, 2016. PHOENIX, Ariz., to 1:00 p.m. to 1:00 p.m.

Lead Ranking 48

Lead Ranking Advertising Agencies Advertising Channels Paid Search Agency 48

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. But in order for these types of partnerships to be successful, you have to find the right influencers for your business and audience. Instagram reel ideas for business-to-business brands. Promote an upcoming event.

Branding 118

Branding Brand Identity Advertising Agencies B2B Thought Leadership 118

Lead Liaison

DECEMBER 30, 2020

Updates include our new Custom QR Code Builder, e-Gift Card Rewards Center, Customizable Air Hockey Game, Optional “no lead capture” game play mode, DataSpring™ B2B Contact & Company Database, Marketo Connector, and more! MARKETING & EVENTS: Features & Improvements. 10 Million Companies. Data Enriched.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90