Predictive Response

DECEMBER 14, 2018

One of the best tools for inbound marketing is a business blog. A business blog is more than just a tool to promote new products and highlight your expertise. A blog is a way to give your target market information when they need it, which is the time to start drawing them in through the buyer’s journey.

Business Blogging 45

Business Blogging Lead Marketing Qualified Leads Leads 45

Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. There are too many amateurs with junky sites cluttering up the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Businesses of all types use their blogs to keep customers and clients in the know.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

PureB2B

MAY 18, 2016

It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Business Blogging Tips.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. Here are 11 effective ways to use personal branding to boost your business. Too many businesses make the mistake of creating product-focused websites that can come off as cold and impersonal.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

PureB2B

MAY 18, 2016

It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Business Blogging Tips.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. Blogs Show Personality.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Brandpoint

DECEMBER 27, 2018

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. It has the power to grow a business. Content’s role in lead generation.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Webbiquity

MARCH 24, 2015

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Blogging increases web traffic by 55% for brands.

Business 100

Business Business Blogging Vendors Social Media 100

Industrial Marketing Today

JANUARY 3, 2011

Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Hubspot

MAY 28, 2014

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Hubspot

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

AUGUST 13, 2013

For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. I still don''t know what blogging is!

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Webbiquity

DECEMBER 6, 2022

That seems a bit low compared to other studies, such as reporting by Neal Schaffer that 65% of content marketers say blogs are their most-used format, 59% of B2B marketers say blogs are the most important tool they use, and the benefits of business blogging are beyond compelling.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

FEBRUARY 25, 2016

Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. His blog’s search engine ranking improves by 15%. One day, he decides to try something new.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. A blog increases your chances of ranking higher in search by 434%. 61% of Americans spend 3X more time-consuming blog content than emails.

Statistics 91

Statistics Paid Content Stats Blogger 91

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Webbiquity

FEBRUARY 15, 2017

Even the best content won’t attract people to your blog if they can’t find it. For a business blog, consider hiring an SEO professional. For a personal blog, there are some basic tips that can improve your search rankings. Always pay attention to the keywords in your article.

Tips 240

Tips Lead Scoring Lead Ranking Statistics 240

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Valasys

MAY 24, 2021

The business blog must have attractive content to generate the target leads. By having quality blogs on the website, the visitors will share them on social platforms. In order to have more traffic on your blog and generate more leads you must focus on the following points: 1. One Topic Per Post.

Lead Generation 52

Lead Generation Lead Ranking Generation Buyer Personas 52

Albacross

MARCH 19, 2019

Without a powerful lead strategy, your networking marketing endeavors will be stifled. Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Lead Capture Pages. Start a Blog. Social Networking.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Webbiquity

APRIL 10, 2018

And communicate the business benefits? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Lead quality > lead quantity? And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! What happened to the results?

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. They should also help lead readers to the next stage in the buyer’s journey.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

LeadSquared

JANUARY 28, 2016

No expert will ever know your business as much as you do – in all of its history, glories and failures. Nobody will ever hand you for free an idea so refreshing, so new and so captivating – that it instantly makes your blog a success. 1) What goals do you want to achieve through your business blog? For example –.

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Unfortunately, “Leads. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204