Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Tony Zambito

JUNE 5, 2016

These findings coincide with others (Forrester, IBM, Regalix, and others) that all point to challenges in providing stellar B2B customer experiences. This type of endeavor leads to the much-needed insights on how customers view their experiences and how their experiences are being shaped.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. According to Caroline Robertson, analyst and author at Forrester , 70% of B2B marketing specialists will acquire a DMP in 2019.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. Collectively, these can lead to having an empathetic view of customers, which also can highlight new growth opportunities. by Yarden Gilboa.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Biznology

MAY 25, 2015

Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. 98% of all business to business relationships are traced back to a search on Google. 88% of mobile search is for a local business or establishment. source: Forrester ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. . Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Mereo

JANUARY 25, 2018

Many business-to-consumer organizations have already discovered the benefits of selling with social media, however, business-to-business sellers have been left wanting for how to best leverage this tool. Today, leads are far more than a call from a friend, a business card from an event or a chance encounter on a flight.”.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61

KEO Marketing

MARCH 9, 2016

Taking advantage of this effective tool, and the data it can provide, is a step that is allowing many savvy business-to-business marketers to better make their initial plans, and then adjust those plans accordingly as the metrics dictate.

Analytics 48

Analytics B2B Marketing Planning Tools 48

Markempa

AUGUST 12, 2021

The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming “marketing qualified.” Crazy, right?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! We asked all nominees to post a short video explaining why they should win a Video in Business Award. Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

PureB2B

MAY 30, 2022

Forrester highlights that the GDPR should actually be seen as a good thing for B2B sales teams. Sales reps will be spend less time sending emails to massive lists of potentially unqualified leads, and spend more time talking to well-qualified, interested prospects. Where do they source their B2B data? How up to date is the B2B data?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Forrester highlights that the GDPR should actually be seen as a good thing for B2B sales teams. Sales reps will be spend less time sending emails to massive lists of potentially unqualified leads, and spend more time talking to well-qualified, interested prospects. Specific Rules for Companies with 250+ employees.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. Inbound Lead Management: As our market becomes more and more competitive we have to find creative ways to set ourselves up as top contenders earlier on.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Source : Forrester Research. Online accounted for 7% of the B2B marketing mix in 2008.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Industrial Marketing Today

MAY 14, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Salesforce Marketing Cloud

MARCH 4, 2023

A CRM system allows businesses to manage customer and prospect relationships with data. Whether you’re selling business-to-consumer (B2C), business-to-business (B2B), or direct-to-consumer (D2C), you need to manage a myriad of connections with your buyer across a number of platforms (web, social, customer service, etc.),

CRM 98

CRM Work Management Marketing Management Paid Search Agency 98

Tony Zambito

OCTOBER 9, 2015

Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. In the Forrester report, specific to Sales Enablement surveying over 300 business and IT decision-makers, it ironically proves to be a telltale state of the union about content marketing.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. Whether you’re looking to speed up the sales cycle, find new audiences, or warm leads more effectively, a content marketing strategy can help. Forrester ) Millennials aren’t the interns anymore.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Marketing Insider Group

SEPTEMBER 14, 2020

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Additionally, 72% say it has ultimately increased the number of leads. (CMI). An average lead generation form contains approximately 11 fields.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Below are the key cornerstones for your expansion strategy: 2.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. In B2B (business-to-business) sales, one business sells goods or services to another. What is the B2B sales process and who leads it? Lead generation or prospecting. Lead qualification.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Salesforce Marketing Cloud

JULY 21, 2021

This ultimately leads to more connected, personalized experiences for your customers, building stronger relationships. We can also help you improve lead generation, customer acquisition, and upselling and cross-selling opportunities. The business problems we’re helping to solve. How can Salesforce be used for marketing?

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Below are the key cornerstones for your expansion strategy: 2.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. It’s often (wrongly) assumed that B2C marketing is much bigger than B2B because 1) it’s much more visible to most people, and 2) there are a lot more consumers than businesses in the market buying stuff.

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Albacross

NOVEMBER 14, 2019

Set Up the Lead Generation System. As the name implies, B2B (Business-to-Business) sales are transactions between business entities, as opposed to B2C (Business-to-Consumer) sales, where businesses sell to consumers. In fact, according to Forrester , the U.S. Capture Your Website Visitors.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70